- Benchmark ASINB07GSTGCN4
- MarketplaceUS
- Category ID573760011
- Analyzed Products
- Keyworddoor handle, keyed entry door lever
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-28
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得现在进入，结论很明确：已经走到拥挤和价格战边缘，新品牌只有极少数靠明显差异化才跑得通。 20个新品里只有2个赚钱，成功率只有10%；而且这2个成功样本都来自 Veise，价格约39.01–39.85美元，月销50–100单，利润率21.92%–22.3%，说明不是“低门槛普遍机会”，而是靠做出外观和功能区分才勉强成立。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这不是一个适合现在进入的市场。 结论很直接：你的50万人民币预算能覆盖少数单品的前期进入，但这个赛道已经明显进入价格战和拥挤竞争状态，小品牌不该硬闯，大品牌也不值得在这里做高成本扩张。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?85.00%New listing success rate (old brands):0.00%New listing success rate (new brands):66.67%Which new brands have these successful new listings?Alternatives- 仅更换单个标准门把手/门闩而不买成套带钥匙把手（选择非锁定把手后，再沿用现有门锁或加装独立死锁）
- 使用独立加装式门栓/插销锁作为临时替代，而不是整套 keyed entry lever；安装更简单、成本更低
- 改用表面安装门锁/挂锁扣件（如门用slide bolt、hasp），适合不想改动原门孔位的场景
- 如果只是想要“可上锁的门把手”，选择更便宜的单把手+独立钥匙锁芯方案，通常比整套 keyed entry lever 更省钱
- 使用智能门锁贴片式/外接式辅助解锁方案来减少换整套把手的需求，适合租房或临时使用场景
- 复用现有门把手，仅更换锁芯或钥匙系统（若兼容），比整套门把手更容易买到且更便宜
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合现在进入：整体已经偏拥挤，利润被压到中低区间，新品牌要想活下来只能靠明显差异化；如果只是做常规门把手/门锁款，结果大概率会和大量失败品一样。 但从数据看，真正能跑通的路径也很清楚：要么靠老牌的品牌力和功能升级，要么做出明确的外观或功能区分，否则很难盈利。
Least investment in new productsNew products with Highest revenueMost investment in new productsVeise
Recent Monthly Revenue (USD):$3,901.00(100pcs/month)B0GCCCCQWC (4.5/5 (70 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableRecent Monthly Revenue (USD):$1,992.50(50pcs/month)B0GCCNN17Z (4.5/5 (70 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsKwikset
Recent Monthly Revenue (USD):$59,200.00(2000pcs/month)B096CKJGX3 (4.5/5 (1933 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableRecent Monthly Revenue (USD):$26,776.00(400pcs/month)B099ZL2PNT (4.6/5 (140 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$16,077.00(300pcs/month)B099ZKW8L6 (4.7/5 (522 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 波浪造型把手，外观更少见
- |
- 哑光黑配色，现代感强，图片更吸睛
- |
- 同钥匙联动，适合多门统一管理
B0GCCNN17Z (4.5/5 (70 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 哑光黑直杆执手，风格与波浪款明显不同
- |
- 米兰式简洁外形，更显高端现代
- |
- 品牌强、安防卖点明确，容易促成点击
B099ZL2PNT (4.6/5 (140 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合现在进入。 新品里能看见的盈利样本并不多，且成功路径明显偏向老牌大品牌；当前更像是成熟品牌主导的高门槛赛道，而不是适合普通新卖家切入的机会。
Profitability difficultyPotential high net profit marginAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B096CKJGX3Kwikset2021-06-01Yes$29.62000pcs$59200.026.71%$15812.32B099ZL2PNTKwikset2021-07-21Yes$66.94400pcs$26776.039.09%$10466.74B099ZKW8L6Kwikset2021-07-21Yes$53.59300pcs$16077.035.37%$5686.44
B0B2C5QWSSKwikset2022-05-25Yes$39.58400pcs$15832.031.94%$5056.75
B099ZN485NKwikset2021-07-21Yes$44.71300pcs$13413.033.25%$4459.83
B096CBQL32Kwikset2021-06-01Yes$35.38400pcs$14152.030.73%$4348.91
B00H7HSRJUSCHLAGE2013-12-09Yes$53.41200pcs$10682.035.86%$3830.57
B00115UP76Kwikset2011-10-20Yes$49.03200pcs$9806.037.27%$3654.7
B0D8FKPVBJDSJJBLL2024-06-29Yes$35.99400pcs$14396.022.77%$3277.97
B0BXGGMRPZDSJJBLL2023-05-13Yes$35.6400pcs$14240.022.33%$3179.8
B001M54AYOKwikset2011-05-16Yes$45.42200pcs$9084.034.76%$3157.6
B00H7HS5N8SCHLAGE2014-02-28Yes$43.8200pcs$8760.033.81%$2961.76
B07KXPRL7RProbrico2018-11-28Yes$37.38200pcs$7476.027.75%$2074.6
B0009VLFHWSCHLAGE2011-03-24Yes$31.76200pcs$6352.028.47%$1808.42
B0BXGKSPXQDSJJBLL2023-05-28Yes$19.99400pcs$7996.016.12%$1288.96
B0D4LZNSY6Probrico2024-05-20Yes$36.06200pcs$7212.017.69%$1275.81
B0D8FKDZHNDSJJBLL2024-06-29Yes$19.99400pcs$7996.015.82%$1264.97
B0DL58J6H4Probrico2025-02-07Yes$23.53400pcs$9412.012.66%$1191.56
B07WZRBMKBProbrico2019-08-28Yes$33.9200pcs$6780.017.41%$1180.4
B00M4IRCGQSCHLAGE2014-07-25Yes$60.1550pcs$3007.537.67%$1132.93Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GCCCCQWCVeise2026-03-31Yes$39.01100pcs$3901.021.92%$855.1B0GCCNN17ZVeise2026-03-31Yes$39.8550pcs$1992.522.3%$444.33#New Product Success Rates
Listing这个市场不适合进入，结论很明确：老品牌强势、90% 的新产品不赚钱，且新品牌真正跑出来的只有 Veise 这一类少数案例。 对小品牌来说，能靠正规打法成功的空间非常窄；对大品牌来说，虽然有资金和品牌优势，但也不是好市场，因为这已经接近价格战和高门槛竞争区。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
VeiseNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
GOBEKORGoldenwarmProbricoOther#Success Rate by Entry Time
Listing这个市场不建议进入，结论很明确：正在走向过度拥挤，短期看是价格战高风险区。 新品牌的真实成功非常少，最近的盈利集中在少数大品牌式玩家身上，小商家如果硬进，基本只能靠更高预算和激进打法去硬拼。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 8 2026 0 0 0 0 2 0 0 10 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 3 2025/11 0 0 0 0 0 0 0 5 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 6 2026/3 0 0 0 0 2 0 0 0 2026/4 0 0 0 0 0 0 0 3 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases
GOBEKOR 2 Pack Brushed Nickel Interior Door Handles Passage Door Levers for Hallway Closet Wave Lever Door Handles Keyless Door Locks
This listing is deemed profitablePrice (USD)$29.82Released TypeOld Release (2020-10-13)Brand is an old entry in this marketSize and Weight19.4 x 17.3 x 16.8 cm, 1279.00gProfitable Factors
Based on old ASINLow pricing strategyDesign & Appearance
拉丝镍表面，偏家装通用风格, 波浪形门把手轮廓，整体为简洁现代的内门通道执手Key Buying Motive
无锁通道型设计，适合走廊、衣帽间等不需要上锁的场景Target Customers
更关注低预算、批量更换室内门把手的家庭装修用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,491.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight12.04% / 16.66%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-8.87% / -4.25%Peak / Non PeakSales & BSR Performance
Kwikset Milan Entry Door Handle with Lock and Key, Secure Keyed Reversible Lever Exterior, Doorlock, For Front Entrance and Bedrooms, Matte Black, Pick Resistant Smartkey Rekey Security
This listing is deemed profitablePrice (USD)$66.94Released TypeOld Release (2021-07-21)Brand is an old entry in this marketSize and Weight18.8 x 15.7 x 8.1 cm, 839.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresDesign & Appearance
哑光黑配色更偏高端、现代风格, 米兰风格直杆执手，外形相较常见波浪把手更简洁利落Key Buying Motive
SmartKey可自行快速重钥，且具备防撬安全卖点Target Customers
重视品牌背书、家庭入户门安全升级的自住型用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$26,776.00400 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight37.98% / 39.09%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight31.87% / 32.98%Peak / Non PeakSales & BSR Performance
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