
这个市场不建议进入:它已经进入明显的价格战区,新品牌几乎没有可复制的成功样本,连老牌玩家的新动作也多数做不出利润。用户虽然有500000 CNY预算,足够覆盖单个ASIN前期启动,但这不是“能做”就值得做的市场,尤其不适合小商家。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不适合进入,用户预算虽然够做单个ASIN的前期启动,但市场本身已经是高风险的价格战区,不值得继续。 目前可识别产品里,整体盈利率只有18.18%,但新上架产品的盈利率是0%,而且新品牌和老品牌的新产品成功率都接近全军覆没,这说明不是“谁更会做”就能赢,而是整个赛道正在被低利润和强竞争挤压。
Alternative solutions may pose a risk to your investment in certain markets.
这不是适合进入的市场:明显高竞争、低利润、且新品牌几乎没有成功样本。 现有数据里,新品牌新上架产品盈利率是0%,整体可识别盈利产品只占18.18%,而新上架产品盈利率也是0%,说明这个赛道对新进者极不友好;同时市场里已经出现老品牌靠更高投入和更强资源维持利润,但对小商家并不构成可复制模板。
这个市场不适合进入:新产品利润结构已经明显偏低,且新品牌几乎没有成功样本,属于高风险、接近价格战的市场。对小商家尤其不友好;大品牌虽然有资金优势,但也只是“能打”,不是“值得打”。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0FFSTPRHM | PIYILO | 2025-06-27 | Yes | $43.41 | 400pcs | $17364.0 | 16.69% | $2898.06 |
![]() | B0CXJ44GN2 | KLEBV | 2024-03-09 | Yes | $15.99 | 525pcs | $8394.75 | 19.35% | $1624.39 |
![]() | B0F8Q5KSZY | JNIHEEP | 2025-05-15 | Yes | $36.34 | 250pcs | $9085.0 | 17.68% | $1606.23 |
![]() | B0C73YHQ33 | Sttoraboks | 2023-08-23 | Yes | $49.66 | 250pcs | $12415.0 | 10.32% | $1281.23 |
![]() | B0CX1J2MJR | ZONGOOL | 2024-03-04 | Yes | $16.06 | 200pcs | $3212.0 | 16.49% | $529.66 |
![]() | B0CY2K3CN8 | OUTNILI | 2024-03-14 | Yes | $24.99 | 50pcs | $1249.5 | 18.56% | $231.91 |
![]() | B0CY2J96CY | OUTNILI | 2024-03-14 | Yes | $24.5 | 50pcs | $1225.0 | 18.1% | $221.73 |
![]() | B08B8C8P7K | YueTong | 2020-06-01 | Yes | $29.99 | 50pcs | $1499.5 | 10.9% | $163.45 |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0GJZ384Z7 | baecel | 2026-01-27 | No | $14.98 | 50pcs | $749.0 | 10.92% | $81.8 |
![]() | B0G8Z8SWR8 | ZICANYCO | 2026-05-05 | No | $49.1 | 400pcs | $19640.0 | 5.41% | $1062.53 |
![]() | B0G1NFCYS5 | Spampur | 2025-10-07 | No | $- | -pcs | $- | -% | $- |
![]() | B0G8ZCWJRK | ZICANYCO | 2025-12-19 | No | $- | -pcs | $- | -% | $- |
![]() | B0GSFQ4FP9 | Wexlomic | 2026-03-13 | No | $- | -pcs | $- | -% | $- |
![]() | B0FMXYMTS9 | Gouisalin | 2025-08-19 | No | $- | -pcs | $- | -% | $- |
![]() | B0G1R8X96W | ELEAD | 2025-11-11 | No | $- | -pcs | $- | -% | $- |
这不是一个适合进入的市场,结论很明确:新品几乎全军覆没,且新品牌/老品牌的新发布都没有跑出可复制的盈利样本。 当前样本里新发布产品盈利率为0%,新品中100%都没达到盈利标准;整体可识别样本里只有18.18%盈利,利润分布又明显集中在10%~20%这一档,说明这里不是“高利润蓝海”,而是低利润、强竞争的挤压市场。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,结论很明确:已经进入高风险、接近价格战的状态,且新品牌几乎没有真正的成功样本。 近期新进入品牌连续失败,老品牌也没有拿到可复制的盈利结果;如果现在进场,不管大品牌还是小商家,胜率都低。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |
| 2026 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 2 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |