- Benchmark ASINB07GSTGCN4
- MarketplaceUS
- Category ID573760011
- Analyzed Products
- Keywordtool organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-27
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，且已经接近/处于价格战和低成功率状态。 现有数据里没有任何可验证的新品牌成功样本，真正能看到的只有老品牌 KNOBWELL 的动作：它在 2018 年入场，品牌下可识别的盈利率是 0%，新发布产品也没有形成可确认的赚钱案例，说明这不是一个靠常规上新就能轻松跑通的赛道。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不值得进入。 以当前数据看，用户预算500,000 CNY可以覆盖单个ASIN的起步资金，但市场本身没有给出可复制的利润样本，且样本里唯一可见产品还是老品牌KNOBWELL的旧款，销售已处于停滞状态，说明这里不是一个能靠常规预算轻松跑通的赛道。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?100.00%New listing success rate (old brands):0.00%Alternatives- 现有门锁维修/更换锁芯，而不是整套更换门把手锁具
- 使用独立式门闩/门挡式安全器，先满足临时安全需求
- 购买更便宜的单个隐私门把手或无锁门把手，再配独立锁具
- 保留原门锁，只更换外观件如面板/把手饰件来改善风格
- 采用智能门铃/摄像头等外部安防方案，减少对高价门锁的依赖
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，结论很明确：当前样本里没有任何可验证的成功新入局，整体是高风险、低成功率的价格竞争环境。 你不该把它当成适合小品牌切入的赛道；大品牌即便有资源，也只能说“勉强可做”，但绝不是高胜率市场。
Old brand with the most profitable new productsKNOBWELL
Recent Monthly Revenue (USD):-(-)B07GSTGCN4 (4.3/5 (60 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B07GSTGCN4 (4.3/5 (60 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，结论很明确：当前只有1个新上架产品，且新产品盈利率是0%，没有任何可验证的成功新入局案例；同时已出现老品牌KNOBWELL的新上架产品B0H6ZXL8JV都还没跑通，说明这不是给新手赚钱的市场。 目前能看到的唯一明确样本B07GSTGCN4（KNOBWELL）售价$50.46，常规运费情景下毛利只有19.04%，一旦走空运就掉到-8.83%，属于非常脆弱的利润结构。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B07GSTGCN4KNOBWELL2018-08-24No$50.46-pcs$-19.04%$-No profitable product data available for new products#New Product Success Rates
Listing这个市场不适合进入，直接判定为高风险且没有明显可复制的赚钱路径。 目前样本里可确认的盈利新发布率为0%，新产品趋势几乎没有形成有效放量，唯一出现的新发布是 KNOBWELL 的 B0H6ZXL8JV，但它还处在“销量太早、盈利无法判断”的阶段，不能当成成功案例；同时，KNOBWELL 作为老品牌，旗下已知产品 B07GSTGCN4 也是非盈利，说明老牌玩家都没跑通，后来者更难做。
No data availableNo data availableNo data available#Success Rate by Entry Time
Listing这个市场不值得进入：不是机会，是明显的高风险价格战市场。 现有数据里，样本只看到 1 个新发布产品，而且还是老品牌 KNOBWELL 的动作，不是新品牌真正进入；同时可识别盈利率为 0%，最近这类新发布也没有形成有效盈利，说明市场并没有给新卖家留下可复制的利润空间。
证据很直接：市场里几乎没有“真新品牌”成功案例，KNOBWELL 作为 2018 年入场的老品牌，推出的 B0H6ZXL8JV 仍然处于“太早无法判断销量/未见有效盈利”的状态；它前一个相关产品 B07GSTGCN4 定价 $50.46，但毛利只有 19.04%，却仍然是非盈利，失败原因明确写着“缺乏差异化 + 小市场/极端竞争 + 利润太薄”。 这说明该品类不是靠简单上新就能跑出来，而是被成熟老品牌和通用款产品挤压得很厉害。预算上看，用户可投入 50 万 CNY，理论上能覆盖单个 SKU 前期投入，但在这个市场里即使是老品牌都没有跑出可验证的新盈利，小卖家没有可用的真成功案例（<300 reviews/年）可模仿，反而更像需要重营销、强品牌或长期投入的老品牌打法。
结论：不建议做。 对大品牌来说，这里也不是“高胜率进入”，只是“有钱也未必赢”的重投入战场；对小卖家来说更差，没有可复制的低评论成功样本，而且市场信号显示容易陷入低利润甚至无利润竞争。可跟进的只有 KNOBWELL 这类老品牌及其 ASIN B07GSTGCN4、B0H6ZXL8JV，但它们更像是失败或未验证样本，不是入场标杆。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases