- Benchmark ASINB0GTZG4BV5
- MarketplaceUS
- Category ID378532011
- Analyzed Products
- Keywordrunning shoes
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-20
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不建议进入，结论很明确：现在是低利润、低成功率的失败市场。 现有数据里只有1个新品牌 YUNSCEND，且它的新品 B0GTZG4BV5 直接亏/几乎不赚钱，利润率只有0.74%，新品牌新品盈利率是0%，市场整体可识别的盈利产品比例也是0%；这不是“少量样本看不准”，而是已经出现了清晰的价格压缩和竞争挤压信号。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing这个市场不适合进入，直接结论是：不建议你现在做。 现有样本里新品牌的新品盈利率是0%，市场整体可识别的盈利产品比例也是0%，而且只有1个新品牌样本却已经出现亏损，说明不是“少数失败”，而是连新入场者都没有跑通，对大小卖家都不友好。
证据很清楚：YUNSCEND 是新入场品牌，单个新品 B0GTZG4BV5 定价约 $60.58，最新评分4.3但只有5条评论，结果利润率只有0.74%，属于几乎没利润的典型样本；按工具口径，这个新品在首批采购、头程、FBA和平台费后基本被吃光，且该品牌新品盈利率为0%，非盈利率为100%。市场发布时间趋势也没有给出持续放量的健康信号，2026年样本里只有这一条新品记录，且是失败；同时市场总收入样本为0，说明当前抓到的可识别成交样本极弱。更关键的是，这种利润结构已经接近价格战区：你投入的500000 CNY 只能覆盖单个ASIN前几个月的启动成本，但这里连“短期跑通”都没看到，更别说长期的研发、品牌和认证成本了。
对两类卖家都是坏消息：大品牌进入也没有明确优势，小卖家更没有真实成功案例可抄。 这里没有看到“<300评论/年”的 genuine 小卖家成功样本，反而是一个新品牌新品失败样本；它不该被当作小卖家benchmark。若一定要看，只有 YUNSCEND 和 ASIN B0GTZG4BV5 可以作为“不要照抄”的反面案例：它提示你这个类目需要更强的品牌力、渠道力或技术壁垒才能活下来，而不是靠普通铺货。结论很硬：市场偏饱和/低利润，先别进。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Alternatives- 手动上链器（机械表上弦器）
- 单表/双表简易旋转表座（非恒温恒转）
- 防尘表盒/收纳展示盒（不带自动转动）
- 旅用表收纳包/便携表盒
- 定时插座+低速通用转台的DIY方案
- 二手/入门级旧款表盒或旧款表枕收纳替代
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：样本里新品牌几乎全军覆没，且没有任何可验证的盈利新入场案例，说明不是机会市场，而是高风险、低容错的竞争场。 用户预算500,000 CNY，表面上足以覆盖单个ASIN的前期投入，但这类产品的长期生意并不成立，因为核心样本 YUNSCEND 的自动发条盒 ASIN B0GTZG4BV5 定价60.58美元，利润率只有0.7%，5条评论，已是非活跃销售；按报告口径，它是新品牌新品，且新品牌新品盈利率为0%，非盈利率为100%。
证据非常直接：这个市场没有“真实的小商家成功模板”，只有失败样本。 YUNSCEND 作为新品牌推出的 B0GTZG4BV5，前期预算未能识别，但从利润结构看，采购成本、头程、FBA、仓储、平台佣金叠加后几乎被吃光，属于典型的低毛利陷阱；其利润率0.7%远低于你要求的“可接受”15%门槛，且销售状态已是 inactive。与此同时，市场分析范围里并未显示出可供判断的多品牌成功面，当前可见的新品牌新上架盈利率为0%，旧品牌新上架盈利率也未见正向信号。再结合该类目分析对“高新品牌进入”本身的风险提示，这不是增长市场，而是被低价竞争和高成本拖死的市场。如果想硬做，最危险的不是没流量，而是必须靠高投入、低利润、甚至接近“掠夺式推广”才可能撑住。
结论：不要推进。 没有可复制的真实小商家成功案例，也没有足够强的老牌高利润样板来证明这个类目适合新入场；唯一能提炼的反面教材就是：不要做低毛利、大件、重物流、价格压到利润几乎归零的自动发条盒。若一定要对标，唯一能借鉴的是“如何避免”——不要追求同款同质、不要把预算压在首批铺货和广告上赌转化、不要进入已经接近价格战的赛道。
Least investment in new productsNew products with Highest revenueMost investment in new productsYUNSCEND
Recent Monthly Revenue (USD):-(-)B0GTZG4BV5 (4.3/5 (5 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0GTZG4BV5 (4.3/5 (5 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这不是一个值得进入的市场：只有1个可识别样本，且它是新品牌YUNSCEND的新品B0GTZG4BV5，利润率只有0.7%，销量还处于不活跃状态。 这说明当前看到的不是健康机会，而是几乎没有利润空间的低效市场；按你的规则，这种表现直接判定为高风险，不建议大品牌或小商家继续进入。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0GTZG4BV5YUNSCEND2026-06-22No$60.58-pcs$-0.74%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0GTZG4BV5YUNSCEND2026-06-22No$60.58-pcs$-0.74%$-#New Product Success Rates
Listing这个市场不值得进入，已经呈现出明显的零利润价格战特征，而且对新品牌几乎没有合法生存空间。 现有样本里，整体可盈利率是0%，新上架产品可盈利率也是0%，最近进入的YUNSCEND 这条新产品线直接以0.7%的利润率失败，说明不是“偶尔失手”，而是市场本身在压利润、压新品。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
YUNSCEND#Success Rate by Entry Time
Listing结论很明确：这个市场不值得进入，属于高风险且已经失去机会的市场。 近一年里只有1个新品牌进入样本，而且这个新品牌 YUNSCEND 的新品 ASIN B0GTZG4BV5 直接失败，利润率只有0.7%，销量还是不活跃；同时市场新品牌新品盈利率为0%，整体盈利产品占比也为0%，这不是可复制的机会，而是已经被挤压到几乎没有利润空间的结果。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases