
这个市场不值得进入,已经是明显的成熟红海,而且对新品牌和小卖家都不友好。 关键不是单个产品还能不能卖,而是新品牌几乎没有跑出来:新品牌 Josojoou 两个新品全部亏损,成功率 0%;整体新产品成功率只有 16.67%,而且这两个赚钱的新品都来自老牌 Eveynsh,不是新品牌突破。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
不建议进入这个市场。 这不是一个适合中小卖家切入的赛道:新品牌 Josojoou 两个新品都没跑通,100% 新品不盈利;而老品牌 BLUTETE 虽然能赚钱,但靠的是已经建立好的品牌势能和高销量,不是你能直接复制的低门槛机会。
Alternative solutions may pose a risk to your investment in certain markets.
这不是适合进入的市场。 这个类目已经明显偏向成熟红海:老品牌BLUTETE长期占位,单个成功ASIN可做到26.4%利润率、月销450件、月收约$7,645.5,但它的成功建立在2022年上线、持续跑量和已验证的产品力上;而新品牌Josojoou两条新品全部亏损,品牌成功率0%,这说明新进入者几乎没有试错空间。
这个市场不值得进入:新品利润率和成功率都偏差,已经接近价格战/饱和区。 现有可识别样本里,整体有30.07%产品在盈利,但新品里只有16.67%盈利、83.33%新品不赚钱;同时新品里没有任何纯新品牌成功案例,赚钱的只有老品牌Eveynsh的老带新产品B0GXYNSZ3Q和B0GXYKZG6P,说明现在赢的主要是有既有品牌势能的老玩家,不是新小卖家。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0BHR4KZ8H | Beatilog | 2022-10-09 | Yes | $14.93 | 800pcs | $11944.0 | 25.76% | $3076.78 |
![]() | B0BF8CC2VX | BLUTETE | 2022-09-14 | Yes | $16.99 | 450pcs | $7645.5 | 26.41% | $2019.18 |
![]() | B0B56HCG1D | Etercycle | 2022-06-27 | Yes | $14.53 | 500pcs | $7265.0 | 25.35% | $1841.68 |
![]() | B0BFBRQDVR | BLUTETE | 2022-09-17 | Yes | $15.57 | 450pcs | $7006.5 | 25.94% | $1817.49 |
![]() | B096ZYTDJC | Wislist | 2021-06-10 | Yes | $12.99 | 500pcs | $6495.0 | 27.04% | $1756.25 |
![]() | B0BFC7XNC8 | BLUTETE | 2022-09-14 | Yes | $14.99 | 450pcs | $6745.5 | 25.2% | $1699.87 |
![]() | B0BFBTKKVX | BLUTETE | 2022-09-14 | Yes | $14.99 | 450pcs | $6745.5 | 24.93% | $1681.66 |
![]() | B0BFBY6X36 | BLUTETE | 2022-09-14 | Yes | $14.99 | 450pcs | $6745.5 | 24.22% | $1633.77 |
![]() | B0BR61THKF | ALLURE BOX & DISPLAY COMPANY | 2022-12-27 | Yes | $19.93 | 250pcs | $4982.5 | 31.41% | $1565.01 |
![]() | B0CJFB8W2W | Etercycle | 2023-09-20 | Yes | $13.54 | 500pcs | $6770.0 | 23.09% | $1563.2 |
![]() | B0C695TRRC | Wislist | 2022-04-23 | Yes | $15.99 | 275pcs | $4397.25 | 31.49% | $1384.7 |
![]() | B07BTJJ9ZB | AVESON | 2018-03-30 | Yes | $14.99 | 300pcs | $4497.0 | 25.3% | $1137.75 |
![]() | B0CJF5RHTS | Etercycle | 2023-09-20 | Yes | $13.79 | 275pcs | $3792.25 | 23.75% | $900.66 |
![]() | B073QS3NQM | AVESON | 2017-07-05 | Yes | $12.99 | 300pcs | $3897.0 | 21.43% | $835.13 |
![]() | B0BF97M82S | BLUTETE | 2022-09-14 | Yes | $9.98 | 700pcs | $6986.0 | 11.83% | $826.45 |
![]() | B0CJF9P3V3 | Etercycle | 2023-09-20 | Yes | $13.12 | 275pcs | $3608.0 | 22.53% | $812.89 |
![]() | B0DW3VHZCM | Eveynsh | 2025-02-05 | Yes | $9.69 | 700pcs | $6783.0 | 11.49% | $779.37 |
![]() | B0C2Y22L4H | Beatilog | 2023-04-19 | Yes | $14.93 | 200pcs | $2986.0 | 25.76% | $769.2 |
![]() | B0C1WZDNVJ | Beatilog | 2023-04-09 | Yes | $14.93 | 200pcs | $2986.0 | 25.76% | $769.2 |
![]() | B0DDT1Y749 | Beatilog | 2024-08-21 | Yes | $14.92 | 200pcs | $2984.0 | 25.76% | $768.68 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0GXYKZG6P | Eveynsh | 2026-04-21 | Yes | $9.99 | 200pcs | $1998.0 | 12.68% | $253.35 |
![]() | B0GXYNSZ3Q | Eveynsh | 2026-04-21 | Yes | $9.99 | 200pcs | $1998.0 | 12.68% | $253.35 |
结论很明确:这个市场不值得进入,已经进入明显的价格战区,且对新品牌极不友好。 数据里新品牌新上架产品成功率为0%,整体新产品成功率只有16.67%,但这2个“成功”都来自老品牌Eveynsh的老链接延展,不是真正的新品牌突破;更关键的是,2025年后新增新品几乎全是失败,市场在变差,不是在变大。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,已经进入明显的价格战/过度拥挤状态。 近期新品成功率只有16.67%,而新品牌新品成功率直接是0%,同时新发布产品里83.33%都失败;过去一年里真正跑出来的,几乎全是老品牌 Eveynsh 的“老带新”产品,新品牌 Josojoou 两个新品全部失败,说明新人进场难度很高。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 1 | 2 | 0 | 0 | 0 | 0 | 5 |
| 2026 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 2 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/9 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 3 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |