- Benchmark ASINB0FR4VX3XC
- MarketplaceUS
- Category ID15743271
- Analyzed Products
- Keywordrunning shoes
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-24
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经是低利润、强竞争的价格战区。 目前看不到健康的新增利润空间，新品牌几乎没有成功样本，用户的50万人民币预算也只能覆盖单个ASIN前期启动，撑不起长期研发、品牌和持续投放。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing不建议进入，这个市场当前是明显的高风险价战区，而且你这 50万 CNY 也不够做成“能稳定盈利”的入场。 现有数据里，市场整体可盈利产品占比是 0.00%，新上架产品可盈利占比也是 0.00%，说明不是“没找到机会”，而是“当前样本里几乎没有赚钱样本”。
从具体证据看，KEETDY 是一个新进入品牌，但它的 2 个样本产品全部亏损：B0FR4VX3XC 还能活跃销售，卖到 11.65 美元、月销 1000、月营收约 1165 美元，但利润率只有 8.25%，低于你要求的 15% 可接受线；另一个 B0H28HGFSK 直接是无效销售。也就是说，这不是靠小预算就能复制的健康利润模型，而是靠低利润、强推广硬撑出来的流量模型。按你给的规则，这类市场已经接近“价格战 + 低利润”状态，不适合小商家进，也不适合大品牌盲目进，尤其当前看不到新的高利润入口。
短结论：你的预算可以覆盖单个 ASIN 的前期入场，但不足以覆盖长期品牌化、研发、认证和持续投放；这个市场不值得现在进。 目前没有可作为“小商家成功案例”的真实样本（<300 reviews/year 且能稳定盈利），也没有足够强的“高利润、可复制”大品牌标杆可追；如果硬要对标，最多只能看 KEETDY 的 B0FR4VX3XC 这种活跃但仍亏损的产品，它更像“烧钱试错样本”，不是成功模板。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Alternatives- 直接折叠/平铺收纳，不买长款礼服挂袋；对临时出行来说最省钱，普通行李箱或软包就能完成短途运输。
- 使用现成的透明干洗衣袋或普通服装防尘袋替代；成本更低、随手可买，适合只是防尘和简单遮挡的场景。
- 用超长一次性衣物罩/搬家用大号套袋替代；在电商或本地商店更容易买到，价格通常低于专用婚纱袋。
- 改用硬壳行李箱内平铺加防皱纸/衣架支撑；比专用长挂袋更通用，适合自驾或短距离携带，且不依赖特殊尺寸。
- 租借婚纱店或活动策划方的专用运输袋；如果只是一次性婚礼/拍摄使用，租用或借用通常比购买更划算。
- 购买更便宜的通用衣物收纳袋套装（多件装）；单件成本更低，且未来还能用于大衣、羽绒服等其他衣物收纳。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这不是一个适合进入的市场：整体已经偏向价格战，而且新品牌几乎没有成功样本。 你能看到的唯一活跃新入场品牌 KEETDY，2个新上架里 0 个盈利，成功率 0%，新品牌新上架盈利率也是 0%；同时市场里新产品盈利率为 0.00%，这说明不是“低门槛可复制”的机会，而是“砸钱也未必赚钱”的高风险区。
Least investment in new productsNew products with Highest revenueMost investment in new productsKEETDY
Recent Monthly Revenue (USD):-(-)B0H28HGFSKBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$11,650.00(1000pcs/month)B0FR4VX3XC (4.7/5 (214 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0FR4VX3XC (4.7/5 (214 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Sales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0H28HGFSKBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这不是适合进入的市场，结论很明确：当前已接近/处于低利润、强竞争的价格战区，新品牌和小商家都不该贸然进场。 现有样本里利润结构极弱：整体可识别样本中，盈利率是0%，新上架产品盈利率也是0%；利润分布里，已知利润的产品全部都落在0%~10%这一档，说明不是健康竞争，而是典型的低毛利挤压市场。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0FR4VX3XCKEETDY2025-11-26No$11.651000pcs$11650.08.25%$961.13B0H28HGFSKKEETDY2026-05-19No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FR4VX3XCKEETDY2025-11-26No$11.651000pcs$11650.08.25%$961.13B0H28HGFSKKEETDY2026-05-19No$--pcs$--%$-#New Product Success Rates
Listing这不是一个值得进入的市场：新品牌几乎没有真实成功案例，且当前样本里新发布产品成功率为0%，失败率100%，已经是明显的高风险区。 你给的预算5万CNY看起来够做单个SKU的前期启动，但在这个类目里，钱并没有换来结果，反而更像是被价格战和强营销吞掉了。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
KEETDY#Success Rate by Entry Time
Listing这个市场不值得进入，已经是高风险的价格战/饱和市场。 现有数据里只有1个新品牌 KEETDY，却已经连续推出2个新品，2个全部不盈利，最近一年新品牌新品盈利率是0%，说明新进入者基本没跑通；同时近两年的新发布数量极少，没有看到健康增长，更像是“难以做起来”而不是“还有空间”。
证据很直接：B0FR4VX3XC 虽然卖得动，但利润率只有8.2%，低于你要求的15%安全线；B0H28HGFSK 甚至是无销量的失败新品。 B0FR4VX3XC 月销1000、月营收约11650美元，评分4.7、214条评价，看起来是活着的，但它仍然只有8.2%利润率，早期投入约10485美元，说明要靠大量投放和规模才能勉强做成；这类结果不是小商家友好的成功案例。更重要的是，214条评价已经接近“靠评价和推广堆出来”的警戒区，且另一个新品直接没有销售，说明这个品类的竞争不是靠简单上新就能赢。用户预算50万人民币虽然足够覆盖单个ASIN前期成本，但这并不能抵消后续的品牌、研发和持续投放压力。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 1 0 0 0 0 0 2026 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 1 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases