- Benchmark ASINB0FGX3448F
- MarketplaceUS
- Category ID15743271
- Analyzed Products
- Keywordwomen loafers, ankle boots women, crossbody bag
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-23
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入：新品牌与新产品都已经失败，利润率偏低，且没有形成可复制的成功样本。 当前样本里只有 MISSLO 这一个新品牌，2 个新上架产品全部不盈利，新品牌成功率是 0%，市场最近的新增也没有任何盈利迹象，说明这不是增长型机会，而是已经被强运营和低价挤压的类目。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing这不是一个适合进入的市场。 现有样本里新品牌新上架产品盈利率是0%，总体可识别利润率也是0%，而且已经出现明显的价格战特征：MISSLO 的 B0FGX3448F 售价 $11.3，单品利润率只有 7.08%，这低于可接受线 15%，几乎没有留给新品试错的空间。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Alternatives- 服装收纳袋/防尘罩：比长款旅行衣物袋更便宜、更常见，适合日常衣柜防尘与基础收纳需求。
- 真空收纳袋：如果用户主要是为了节省行李或衣柜空间，真空袋通常更省钱、压缩效果更强，也更容易在本地平台买到。
- 折叠式西装/礼服防尘套：比高规格加厚长衣袋更轻便，适合只做短途出行或临时转运。
- 一次性防尘衣罩：用于一次性搬运、婚礼前后短期保护时，成本最低、获取最容易。
- 带拉链的简易挂衣收纳袋：若用户只是想避免灰尘和轻微摩擦，基础款即可满足，价格通常更低。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，结论很明确：新品牌进场后几乎没有盈利样本，且新发布产品盈利率为0%，已经是高风险、价格战特征非常重的市场。 目前能看到的核心信号是：新品牌 MISSLO 作为进入者，2个新发布ASIN全部亏损，品牌成功率0%，而市场整体可识别盈利产品比例也是0%，这不是一个适合大品牌或小卖家“试一把”的类目。
Most investment in new productsNew products with Highest revenueLeast investment in new productsMISSLO
Recent Monthly Revenue (USD):-(-)B0FGX4PBDPBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$11,300.00(1000pcs/month)B0FGX3448F (4.7/5 (210 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0FGX3448F (4.7/5 (210 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Sales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0FGX4PBDPBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，结论很明确：当前样本里新品牌 1/1，且 2 个新上架产品全部亏损，成功率 0%，已经是高风险价格战市场。 更关键的是，唯一可见的新品牌 MISSLO 的核心 ASIN B0FGX3448F 虽然月销 1000、月营收 $11,300，但利润率只有 7.1%，低于你要求的 10% 警戒线；另一个新品 B0FGX4PBDP 直接非盈利，说明这类通用款已经被压到很薄的利润空间。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0FGX3448FMISSLO2025-09-05No$11.31000pcs$11300.07.08%$800.04B0FGX4PBDPMISSLO2025-10-31No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FGX3448FMISSLO2025-09-05No$11.31000pcs$11300.07.08%$800.04B0FGX4PBDPMISSLO2025-10-31No$--pcs$--%$-#New Product Success Rates
Listing这个市场不值得进入，已经是明显的低利润内卷市场。 目前可见的品牌只有 MISSLO，且它的两款新上架产品全部亏损，市场新产品盈利率是 0%，不是适合新品牌或小卖家切入的环境。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
MISSLO#Success Rate by Entry Time
Listing这个市场不适合进入，已经明显偏向低利润、低成功率的价格战区，而且新品牌几乎没有可复制的成功案例。 当前样本里只有 1 个新品牌 MISSLO、2 个新上架产品，全部都是失败，整体新上架成功率 0%，过去一年也没有任何可确认的盈利新产品；再加上最近只看到 2025 年 9 月到 10 月连续出货的新尝试都没跑出来，说明入场后很可能先撞上的是竞争和成本压力，而不是增长红利。
证据很直接：MISSLO 的 2 个新品 ASIN，B0FGX3448F 和 B0FGX4PBDP，全部非盈利；其中 B0FGX3448F 虽然有 210 个评价、月销约 1000 件、月营收约 1.13 万美元，但利润率只有 7.08%，已经落在你定义的价格战危险区，B0FGX4PBDP 则连稳定销量都没有。 这说明就算做到有销量，也很难把利润做起来；同时这些产品外观和功能都很通用，缺少明显差异化，不像是靠创新打开局面的成功案例，更像是靠铺量和营销硬推。对“假评/强推”也要警惕：210 评价/12 个月已经接近高压营销区间，若同类要继续打，往往要更重的推广预算。用户预算 50 万元人民币看似够做单品启动，但在这种市场里，预算不足以覆盖长期品牌、研发和认证投入，对小商家和大品牌都不是好市场；如果一定要找参考，只能借鉴 MISSLO 这种“通用款+强运营”的打法，但我不建议你进。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 1 0 0 0 0 1 2026 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 1 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 1 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases