- Benchmark ASINB0GTHP1NG1
- MarketplaceUS
- Category ID15744061
- Analyzed Products
- Keywordrunning shoes
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-27
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经是低利润、强竞争的价格战区。 新品牌只有5个，却只有1个新品牌新品真正盈利，成功率11.11%；更关键的是，最近新入场品牌的新品几乎全军覆没，2026年连续4个新品牌新品全部亏损，说明竞争不是缓和，而是在变硬。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing不建议进入，这个市场已经进入低质量竞争区，预算有余但胜率不够。 你的50万CNY足够覆盖单个ASIN前期起盘资金，但从现有样本看，真正能活下来的新品牌极少，且新品利润大多卡在10%上下，已经接近价格战边缘，后续还要额外承担品牌、研发和认证成本，50万并不能保证长期跑通。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?10.00%New listing success rate (old brands):0.00%New listing success rate (new brands):11.11%Which new brands have these successful new listings?Alternatives- 手洗鞋刷套装：最便宜、最容易买到，适合不想用洗衣机或担心损伤鞋子的用户，成本通常低于专用洗鞋袋。
- 泡沫/免洗鞋清洁剂：无需设备，直接喷涂擦拭，适合日常快速清洁跑鞋表面污渍，比整套清洗更省时。
- 一次性鞋底清洁湿巾/清洁擦片：适合轻度脏污和通勤人群，携带方便，单次使用成本低于机器清洗方案。
- 可重复使用的超细纤维抹布 + 中性洗涤剂：属于家中已有物品即可替代的低门槛方案，适合只做局部清洁而非深度清洗。
- 鞋用干洗/局部去污海绵：不需要水洗和晾干，操作简单，适合怕鞋型变形、怕机器噪音或不想等待干燥的用户。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，已经接近价格战区，且小品牌成功率太低。 现有数据里，新品牌只有 Flisvst 这一家盈利新进入者，整体新进入盈利率只有 11.11%，而新品牌新发布产品的非盈利率高达 88.89%；同时，已识别的新发布产品里，盈利产品利润率也只在 10.8%~14.9% 附近，低于你要求的 15% 理想线，说明这个类目不是靠轻松放量赚钱，而是靠压价和微创新硬挤。
Most investment in new productsLeast investment in new productsNew products with Highest revenueFlisvst
Recent Monthly Revenue (USD):$899.50(50pcs/month)B0FQVQL17D (4.6/5 (18 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsTIMVIEA
Recent Monthly Revenue (USD):$899.00(50pcs/month)B0FD2KDXQ3 (4.8/5 (25 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new productsERIUZB
Recent Monthly Revenue (USD):-(-)B0GZHNX9JF (5/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 亮黄色+浅蓝配色最醒目，缩略图更容易被点击
- |
- 圆筒式结构和雪尼尔刷毛视觉差异大，辨识度高
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- 强调静音减震与深度清洁，功能卖点直观
B0FD2KDXQ3 (4.8/5 (25 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 黄色主体配浅蓝细节，颜色更抓眼
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- 带鞋垫袋，外观功能点比普通洗鞋袋更特别
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- 适合运动鞋家庭清洗场景，购买动机清晰
B0GZHNX9JF (5/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经是明显的价格战+低回报市场。 新品里只有1/10达到可赚钱，盈利率10%；若看已知利润样本，10%以下的低利润产品占15.38%，而新品里0%以下几乎没有，但真正能站住脚的也只有少数，说明不是“高利润机会”，而是靠少量产品勉强撑场。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FD2KDXQ3TIMVIEA2025-06-13Yes$17.9850pcs$899.010.97%$98.63B0FQVQL17DFlisvst2025-09-12Yes$17.9950pcs$899.510.8%$97.15Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FQVQL17DFlisvst2025-09-12Yes$17.9950pcs$899.510.8%$97.15#New Product Success Rates
Listing这个市场不适合进入，结论很明确：新产品成功率只有10%，整体盈利产品占比15.38%，而新品牌新发产品的失败率高达88.89%；同时，真正赚钱的只有少数产品，且成功几乎集中在 Flisvst 这一家新品牌身上。 这不是一个适合大小卖家轻松切入的市场，更像是一个靠老产品模板、功能微创新和较强投放能力硬顶出来的低胜率市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
FlisvstNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
FlisvstTIMVIEAERIUZBAhantperJinyunDengtuJhovunetharq#Success Rate by Entry Time
Listing这个市场不值得进入，结论很明确：新品牌几乎全灭，已经进入低利润、强竞争的危险区。 近期新品牌新发布产品的盈利率只有10.00%，非盈利率高达90.00%；从趋势看，2025年还能看到1个盈利新品，但2026年已经连续出现4个新品牌新品全部亏损，说明门槛在上升，竞争在变硬，不是在变好。
证据很直接：市场里真正撑得住的案例只有 Flisvst 的 B0FQVQL17D，售价17.99美元，毛利率10.8%，首月投入约3562.02美元，其中广告就占905.47美元，月销50、月营收899.50美元，属于勉强跑通的白帽新链接；但同品牌另一个新品 B0FQW6JVMJ 虽然毛利率14.9%，却因为销量不稳被判定为非盈利，说明这个类目不是“有利润率就能活”，而是必须同时有销量和周转。相反，TIMVIEA 的新产品 B0FMYVZQTL 是非盈利，B0FD2KDXQ3 虽然是老品牌里少数盈利款，但它不属于小商家样本；而新品牌 ERIUZB 的 B0GZHNX9JF 只有 6.47% 的毛利率、仅2条评论、销量数据也弱，明显是低质竞争。总体市场盈利产品占比只有15.38%，最近新入场品牌中盈利新品只占10%，这已经是典型的价格战和高风险市场。
结论：不要进入。 对大品牌来说，虽然有能力砸钱，但也只能靠更高预算、品牌心智和长期投放硬推；对小商家来说，现有数据里没有足够可信的“真小商家成功案例”（<300评论/年）可以当标杆，反而更像需要激进投放甚至带有刷量嫌疑的竞争环境。要跟随的唯一相对可参考对象是 Flisvst 的 B0FQVQL17D 和 TIMVIEA 的 B0FD2KDXQ3，但它们都说明：要么要较高启动资金和广告烧钱，要么要靠老品牌优势，不适合新小卖家轻松切入。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 1 0 0 0 5 2026 0 0 0 0 0 0 0 4 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 1 2025/9 0 0 0 1 0 0 0 1 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 1 2025/12 0 0 0 0 0 0 0 2 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 1 2026/3 0 0 0 0 0 0 0 1 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesTIMVIEA 2 Pack Shoe Washing Machine Bag with 10,000+ Chenille Bristles | Reusable Sneaker Laundry Bag for Deep Cleaning | Noiseless Mesh Wash Bag for Washer & Dryer | Fits Men & Women Running Shoes
This listing is deemed profitablePrice (USD)$17.98Released TypeOld Release (2025-06-13)Brand is an old entry in this marketSize and Weight24.2 x 20.5 x 5.8 cm, 249.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
黄色外观配浅蓝拉链/边带，视觉识别度较高, 圆筒式鞋洗袋结构，突出10,000+雪尼尔刷毛内衬与加厚减震层Key Buying Motive
强调10,000+雪尼尔刷毛深度清洁、静音减震、自动锁拉链与隐藏包边Target Customers
面向经常机洗跑鞋/运动鞋、需要同时保护洗衣机和鞋面的家庭与健身人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$899.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight6.50% / 10.97%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-6.50% / -2.03%Peak / Non PeakSales & BSR Performance
Shoe Washing Machine Bag, 2-Pack Reusable Shoe Bag for Washing Machine, 360° Deep Clean for Sneaker, Running Shoes,Bras, Delicates and Toys, Includes 2 Shoe Storage Dust Bags(Yellow)
This listing is deemed profitablePrice (USD)$17.99Released TypeNew Release (2025-09-12)Brand is a new entry in this marketSize and Weight24.1 x 23.1 x 4.2 cm, 431.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
黄色外观更醒目，区别于竞品常见灰色/白色方案, 2件洗鞋袋搭配2件防尘收纳袋，套装感更强Key Buying Motive
360°微纤维深度清洁，兼顾洗鞋与护鞋Target Customers
更适合经常清洗跑鞋、篮球鞋等运动鞋的家庭用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$899.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight6.91% / 10.80%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-4.77% / -0.87%Peak / Non PeakSales & BSR Performance