
结论很明确:这个市场不适合进入。 新品牌新上架 8 个样本全部不盈利,整体新品盈利率 0%,而且近月进入的新品牌也没有任何跑通迹象,这已经是高强度竞争、接近价格战的市场。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
这不是适合进入的市场:已经接近价格战/饱和区,新品牌没有成功样本,500000 CNY 也不够改变胜率。 现有样本里,市场可识别盈利率只有23.53%,而新品盈利率是0%;新品牌新品盈利率0%,老品牌新品盈利率0%,说明当前新增产品基本都没跑通。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不适合进入,已经偏向饱和,而且新品牌几乎没有跑通。 现有数据里,市场可见的盈利产品只有23.53%,但新上架产品的盈利率是0.00%;更关键的是,品牌样本里新品牌几乎都是亏损或无销量,说明这里不是靠小预算就能切进去的市场。
这个市场不值得进入,结论很明确:新品牌基本没有成功窗口,已经接近价格战/拥挤竞争环境。 这不是一个适合小商家或新品牌直接切入的市场;大品牌也只能靠更强的差异化和更高投入硬打,但从当前数据看,回报不够健康。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0DLK2Y31C | LingLingo | 2024-10-31 | Yes | $29.88 | 700pcs | $20916.0 | 26.83% | $5611.77 |
![]() | B0DLJTZYT1 | LingLingo | 2024-10-31 | Yes | $27.86 | 700pcs | $19502.0 | 28.6% | $5577.58 |
![]() | B0DK51H89D | LingLingo | 2024-10-16 | Yes | $29.86 | 500pcs | $14930.0 | 23.69% | $3536.92 |
![]() | B0DCFZGK5W | LingLingo | 2024-08-07 | Yes | $27.87 | 500pcs | $13935.0 | 24.96% | $3478.18 |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0G7Z7K1QF | Zynqur | 2025-12-17 | No | $36.85 | 50pcs | $1842.5 | 23.45% | $432.07 |
![]() | B0FL2D5KY7 | MATEIN | 2025-12-08 | No | $81.73 | 50pcs | $4086.5 | 30.77% | $1257.42 |
![]() | B0H1BWLX5F | GreenTaya | 2026-05-11 | No | $18.99 | -pcs | $- | 28.04% | $- |
![]() | B0H1CBCD3L | GreenTaya | 2026-05-11 | No | $18.94 | -pcs | $- | 27.99% | $- |
![]() | B0H1C8DWJ9 | GreenTaya | 2026-05-11 | No | $17.99 | -pcs | $- | 27.03% | $- |
![]() | B0H1C2BR39 | GreenTaya | 2026-05-11 | No | $18.91 | -pcs | $- | 27.96% | $- |
![]() | B0G5NF8DPF | MATEIN | 2025-12-08 | No | $- | -pcs | $- | -% | $- |
![]() | B0G1XLG8YD | LingLingo | 2025-11-12 | No | $- | -pcs | $- | -% | $- |
![]() | B0H1CBB5RB | GreenTaya | 2026-05-11 | No | $- | -pcs | $- | -% | $- |
这个市场不值得进入,且对新品牌和小品牌都不友好。 关键原因不是单点产品,而是新品牌几乎全军覆没:新品牌样本里可识别的8个新品全部不盈利,整体新品盈利率也是0%;同时老品牌的新品也全部不盈利,说明这里已经是高强度竞争、低容错的市场。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不该进,已经是高饱和、低成功率、明显价格战区。 近一年新品牌新上架 8 个样本里,盈利 0%,新产品总体盈利率也是 0%;同时近月新品牌集中涌入,但全部都不赚钱,说明门槛不是“做得更好”而是“烧得更多”,对大品牌和小商家都不是好市场。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |