
这个市场不值得进入,因为已经进入明显的低利润、强竞争状态:新产品里只有10%能盈利,新品牌新品成功率也只有12.5%,而且近两批新增产品几乎全军覆没,价格战已经成型。对大品牌和小商家都不是好市场;小商家若硬进,基本要靠强差异化和高强度营销,但即便如此也不算安全。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很直接:这个市场不值得进入,用户预算500000 CNY也不够做出有把握的成功入场。 这里不是单纯“有机会”的市场,而是明显的低利润、强竞争、偏价格战环境;新品牌整体新上架盈利率只有10%,而新品牌新发布非盈利率高达87.5%,已经接近失败主导。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入:已经接近价格战区,且对新品牌并不友好。 现在能赚钱的样本很少,成功主要集中在少数老品牌和少数做出差异化的新品;新入场品牌里,6个新品里只有1个能赚钱,成功率只有10%,而且多数新品利润率都在10%以下,说明一旦跟风做同质款,很容易直接亏。
这个市场不适合进入,已经接近明显的价格战和新品牌踩踏区,不建议大品牌或小商家继续投。 现有数据里,新品利润分布几乎被低利润吞没:新产品中有90%落在“其他/未能形成稳定利润”的区间,已知利润率里只有10%达到15.66%,而且没有任何新产品进入20%以上;同时,2025年后新发布产品6个都亏损,2026年新增3个也全部亏损,趋势是继续走弱而不是回升。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0DQL9DKP6 | Dilobio | 2024-12-16 | Yes | $29.93 | 200pcs | $5986.0 | 13.86% | $829.66 |
![]() | B0DHD97NM4 | Oeun fan | 2024-11-18 | Yes | $27.99 | 100pcs | $2799.0 | 22.53% | $630.62 |
B0DYNSHJQ3 | BOHEMIABY | 2025-04-19 | Yes | $28.69 | 100pcs | $2869.0 | 12.07% | $346.29 | |
![]() | B0FKTC2BKH | JAYOBGO | 2025-08-01 | Yes | $34.6 | 50pcs | $1730.0 | 15.66% | $270.92 |
![]() | B0F3CGWC8P | LIQALU | 2025-05-13 | Yes | $17.04 | 50pcs | $852.0 | 16.54% | $140.93 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0FKTC2BKH | JAYOBGO | 2025-08-01 | Yes | $34.6 | 50pcs | $1730.0 | 15.66% | $270.92 |
结论很明确:这个市场不值得进入,已经是高压竞争市场,且对新品牌和小商家都不友好。 新品成功率只有10%,整体可盈利产品仅13.89%,而且新品牌几乎没有真正可复制的成功样本;当前表现更像是旧品牌主导、少数产品吃到利润,绝不是适合普通新卖家的增长型市场。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
结论很明确:这个市场不值得进入,属于高风险、接近价格战的市场。 近一年新品牌几乎没有形成稳定盈利,最近新增品牌的成功率只有12.5%,而非盈利占87.5%;同时可见的新品牌里只有 JAYOBGO 这一家真正跑通,其他新入场品牌基本都失败了。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 6 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |