- Benchmark ASINB0F4QB8C8M
- MarketplaceUS
- Category ID2972638011
- Analyzed Products
- Keywordplant pot, flower pot, indoor planter
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-27
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经是明显的价格战+过度拥挤市场。 证据很硬：新品牌只有2个，却在3个新发布里全部失败，成功率0.00%；全市场23个新发布里，没有一个达到可确认盈利，且最近一批新上架几乎清一色落在亏损或“其他”区间，说明不是谁做得好坏的问题，而是赛道本身已经被压到赚不到钱。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：不建议进入这个市场。 你的 50 万元预算虽然能覆盖单个新品的起步成本，但这个类目已经是价格战区，整体盈利率几乎为零；对大品牌和小卖家都不是好机会，尤其小卖家若想硬进，基本只能靠更激进的投放和更重的营销。
Early sourcing + logistics + marketing budget (USD)$1,899.39 - $7,910.48Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?86.95%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 自粘防水桌垫/防水托盘纸：比专用花盆托盘更便宜，适合直接铺在桌面、窗台或花架下方，临时接住溢水和泥土。
- 一次性餐盘/浅塑料盘：可作为临时接水盘使用，获取方便、单价更低，适合短期养护或临时摆放。
- 食品级塑料收纳盖/外卖打包盒底盖：尺寸选择多、到手快，能替代小中号花盆托盘，尤其适合轻量室内盆栽。
- 硅胶烘焙垫/防滑垫：既能防水防滑，又可反复清洗，适合作为桌面保护层，替代“托盘+垫底”组合的部分功能。
- 旧盘子、碟子或杯托：家庭里最容易拿到，几乎零新增成本，适合不追求外观统一的用户。
- 塑料收纳盒盖/文件托盘底盘：更深的边缘能更好兜住积水，作为平替比专用花盆托盘更灵活，尤其适合大底部接水。
- 自制防水隔离层（铝箔盘、保鲜膜+硬纸板组合）：成本极低，适合临时防护，不想单独购买托盘的用户。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经是明显的价格战+过度拥挤市场：所有可识别利润产品中，盈利率是0.00%，新品盈利率也是0.00%；市场利润难度被判定为高，并且新进入品牌也没有跑出可复制的正收益。对小卖家和大品牌来说，这都不是好赛道，尤其是想靠常规打法进场，胜率非常低。
证据很直接：Amazon Basics 这个新入场品牌的成功样本并没有盈利，B0F4QB8C8M 价格13.21美元，月销300，月流水3963美元，但利润率是-34.8%，早期投入已到5270.79美元；它卖得动，但赚不到钱。SQKH 作为老品牌里更接近“能跑量”的样本，B0DNSJ3WSL 月销400、月流水3904美元，价格9.76美元，利润率仍是-11.1%，而且有1474条评论；这说明市场不是“没需求”，而是需求被低价和高费用吞噬。Bluepro 这个新品牌更差，只有1个新品，直接没跑出有效销售。你要特别注意：SQKH 这类老品牌的高评论产品已经是大品牌级别资源，不应当当成小卖家可复制案例；而 Amazon Basics 也已经证明，靠品牌力强推新品，仍然会被物流和平台费用压成亏损。
如果硬要找可学的对象，只能学“怎么避免亏损”，不能学“怎么进场赚钱”。大品牌应该跟的样本是 Amazon Basics 的 B0F4QB8C8M：大图、标准化、带托盘、排水孔、轻量化，走白帽推广，但仍被-34.8%打穿，说明这个品类要么必须做出明显差异化、要么必须接受重投放和长期亏损；小卖家唯一能参考的，是反面教材 B0DNSJ3WSL：不要做同质化塑料花盆、不要把价格压到9.76美元还指望覆盖FBA和广告、不要碰这种已经有1474评论的老爆款正面对抗。结论很明确：不要进入；大品牌也不建议进，小卖家更不该进。
Least investment in new productsMost investment in new productsNew products with Highest revenueAmazon Basics
Recent Monthly Revenue (USD):-(-)B0FY68KSD6Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$3,963.00(300pcs/month)B0F4QB8C8M (4.5/5 (450 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsSQKH
Recent Monthly Revenue (USD):-(-)B0DSPVMCD3Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$3,904.00(400pcs/month)B0DNSJ3WSL (4.6/5 (1474 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Recent Monthly Revenue (USD):$3,944.00(400pcs/month)B0DNSJ55KZ (4.6/5 (1474 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Least profitable new productsBluepro
Recent Monthly Revenue (USD):-(-)B0GSY5SXRHBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 透明兰花盆+托盘，功能更明确，区别于普通接水盘
- |
- 可直接看根系和水位，更吸引兰花养护人群
- |
- 整套4只装，适合换盆和批量使用，购买转化更高
B0B4S82HPB (4.5/5 (306 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Sales & BSR
Differentiation:- 陶土色外观与常见透明/黑色托盘差异明显
- |
- 6英寸小号规格，适合常见小盆配套，展示图更直观
- |
- 加厚加高边设计，既实用又符合基础家居审美
B0CXJ1LX6X (4.7/5 (3542 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这不是一个适合进入的市场：新产品盈利率为0%，新品牌和老品牌的新发布都没有跑出可验证的盈利样本，整体已经进入明显的价格战/过度竞争状态。 从结果看，单个新品的起步预算大约在1899~7910美元，但市场真实回报几乎全在亏损区间，500000 CNY预算虽然够进场，却不够改变这类高度内卷的定价结构。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0FB418GQMSQKH2025-07-22No$14.82400pcs$5928.0-58.87%$-3489.81
B0FB3ZNTF8SQKH2025-07-22No$14.64400pcs$5856.0-49.9%$-2922.14
B0FB41N7NTSQKH2025-07-22No$15.35400pcs$6140.0-31.5%$-1934.1
B0CBBKW2QPAfrine2023-09-02No$4.99800pcs$3992.0-44.72%$-1785.22
B0FB428H8KSQKH2025-07-22No$14.68400pcs$5872.0-28.94%$-1699.35
B0FWRQZTLKSupKing2025-12-28No$9.99600pcs$5994.0-26.97%$-1616.58B0F4QB8C8MAmazon Basics2026-01-06No$13.21300pcs$3963.0-34.76%$-1377.53
B074W5RK7SArcadia Garden Products2017-08-16No$19.06100pcs$1906.0-70.03%$-1334.77
B0FWRPS3JLSupKing2025-12-28No$13.99600pcs$8394.0-13.89%$-1165.92
B07FY46HZ8TRUEDAYS2018-09-04No$7.9400pcs$3160.0-34.77%$-1098.73
B07TYBGNFLSupKing2019-07-08No$9.99200pcs$1998.0-35.96%$-718.48
B0BYJ534CRSupKing2023-04-01No$9.2300pcs$2760.0-25.34%$-699.38
B07TX863RTSupKing2019-07-08No$5.33200pcs$1066.0-65.51%$-698.33
B0FWRMVLX6SupKing2025-12-28No$8.49200pcs$1698.0-36.98%$-627.92
B0BC9K4DPFUtopia Home2022-08-29No$14.13200pcs$2826.0-18.38%$-519.41
B07TYBTHK8SupKing2019-07-08No$8.99200pcs$1798.0-28.37%$-510.09
B0C77PVJ9WUtopia Home2023-06-06No$16.05300pcs$4815.0-10.11%$-486.79B0DNSJ3WSLSQKH2025-05-05No$9.76400pcs$3904.0-11.08%$-432.56
B0CPT617X7Utopia Home2023-12-08No$17.36300pcs$5208.0-8.27%$-430.7
B0C3L545C9TRUEDAYS2023-04-26No$8.99200pcs$1798.0-18.54%$-333.34Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FWRQZTLKSupKing2025-12-28No$9.99600pcs$5994.0-26.97%$-1616.58B0F4QB8C8MAmazon Basics2026-01-06No$13.21300pcs$3963.0-34.76%$-1377.53B0FWRPS3JLSupKing2025-12-28No$13.99600pcs$8394.0-13.89%$-1165.92B0FWRMVLX6SupKing2025-12-28No$8.49200pcs$1698.0-36.98%$-627.92
B0FZVYSPHKHOLANHING2025-11-05No$13.44100pcs$1344.0-22.6%$-303.74
B0FWRNG3NMSupKing2025-10-17No$8.49100pcs$849.0-21.7%$-184.23
B0FZVNTGQTHOLANHING2025-11-05No$12.8100pcs$1280.0-13.09%$-167.55
B0FV3Q6RJQBleuhome2026-01-17No$13.99200pcs$2798.0-4.81%$-134.58
B0FZW3WBNLHOLANHING2025-11-05No$9.34100pcs$934.0-7.05%$-65.84
B0FZVZ93BJHOLANHING2025-11-05No$9.82100pcs$982.0-6.24%$-61.27
B0FV3QMZM1Bleuhome2025-12-12No$13.99200pcs$2798.0-1.46%$-40.85B0FV3T7KWHAfrine2026-05-20No$11.99100pcs$1199.0-1.78%$-21.34
B0FV3P96K2Bleuhome2026-01-17No$16.99100pcs$1699.05.15%$87.5
B0H2CPJ6K1OVZILKI2026-06-30No$9.59-pcs$--11.44%$-
B0FV3QJD1SBleuhome2026-05-20No$13.99-pcs$--29.81%$-
B0GYYZC7XNTRUEDAYS2026-07-15No$15.99-pcs$-0.03%$-
B0FV3NGZ7VBleuhome2026-05-20No$13.99-pcs$--10.87%$-B0H2CQJ614OVZILKI2026-07-18No$5.99-pcs$--16.51%$-
B0GYZD77B9TRUEDAYS2026-04-29No$13.99-pcs$--1.05%$-B0GSY5SXRHBluepro2026-03-18No$--pcs$--%$-#New Product Success Rates
Listing这个市场不适合进入，已经明显进入价格战/饱和区。 新品盈利率为0%，新品牌和老品牌的新上架产品都没有出现可验证的盈利案例；同时，新品牌成功率为0%，老品牌新上架成功率也为0%，说明不是“谁更会做”，而是整个赛道都在互相压价。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
SupKingBleuhomeHOLANHINGOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经明显走向饱和和价格战。 新品牌几乎没有成功案例，最近的新增里盈利产品接近为零，最近一批新上架产品基本都是亏损，说明进入难度正在快速上升，不是适合大品牌还是小商家去赌的市场。
证据非常直接：市场利润分布极差，亏损产品远多于盈利产品。 全市场可识别的盈利率为0.00%，新上架产品盈利率也是0.00%；利润分布里，亏损超过10%的有33个，负0到10%的有14个，而10%以上的只有4个，几乎没有健康利润带。时间上看，2025到2026的新上架样本几乎全是非盈利，2025年有5个亏损、2个低利润，2026年已看到10个“other”但新品牌直接上来的3个全部亏损，说明不是“还能做”，而是“越来越难做”。新品牌分析里，Amazon Basics和Bluepro 3个新品牌新品全部失败，成功率0.00%，这不是普通竞争，而是新品牌几乎被排除在外。老品牌里，SupKing 10个产品里0个盈利，总投入25,155.47美元，核心样本B0FWRPS3JL虽然月销600、月营收8394美元，但利润率仍是-13.9%，早期投入3483.51美元，完整预算达10792.15美元；B0FWRPS3JL、B0B4S82HPB、B0BR8FRBQL这些产品都显示同质化强、缺乏差异、竞争极强。用户预算50万人民币虽然足够覆盖单个SKU的启动，但这个市场的典型新产品推荐预算只要1899.39到7910.48美元并不能改变结果，因为问题不是钱少，而是投入后也很难转正，而且已有大量老品牌在用高投入硬撑。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 5 2 0 0 0 0 0 3 2026 1 1 1 0 0 0 0 10 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 2 2025/11 2 2 0 0 0 0 0 0 2025/12 3 0 0 0 0 0 0 1 2026/1 1 1 1 0 0 0 0 1 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 1 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 3 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases