
这个市场不值得进入,结论很明确:它已经落入低利润、低成功率的价格战区,新品牌几乎没有可复制的盈利路径。当前可识别的新品牌只有 Coeusy,2 个新上架产品全部不盈利,新品牌新发布成功率 0%,而且没有任何可参考的真正小卖家成功案例。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
这个市场不适合进入,结论很明确:用户预算足够做单个ASIN的前期启动,但市场本身已经偏向低利润、低成功率,属于高风险价格战环境。 仅从样本看,整体可盈利产品比例是0%,新发布产品可盈利比例也是0%;新品牌新发布产品的盈利率为0%,而新品牌新发布产品的非盈利率是100%,这说明新进入者几乎没有成功空间,不应该推进。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不适合进入:当前数据直接指向低利润、低成功率、且已经进入价格战/饱和风险区。 新品牌 2025-2026 的新款只有 Coeusy 在跑,但两款新释放产品全部不盈利,品牌成功率 0%,而且核心样本里只有 1 个活跃但利润率仅 4.1%,远低于可接受的 15% 线,说明不是“能不能卖”,而是“卖得动也不赚钱”。
Coeusy 是唯一可参考的品牌样本,但更像失败反面教材而不是可复制成功案例:B0FG7XYM5Q 售价 42.72 美元,月销约 100 件,月营收 4,272 美元,早期投入约 8,458.56 美元,其中广告约 1,902.33 美元,利润率只有 4.1%,最近月利润只剩 174.3 美元;另一款 B0H82TPMCG 直接是无销量、无利润的新品。产品本身是“波西米亚壁挂收纳篮”这类很常见的外观,唯一可抄的只是“壁挂收纳 + 装饰性”定位,不能照搬,因为同质化太高。时间趋势上,2025 到 2026 只有这两个新产品进入,且全部失败,说明新进入者不是在扩张机会里获利,而是在被挤压;结合市场利润率 0%、新品牌新上架盈利率 0%,这就是高风险、低回报、接近死局的市场。小商家想进场并不现实,除非你准备做明显创新、强品牌化、并接受很高的投放成本;否则就是在和低利润、低辨识度、可能靠激进营销撑量的产品硬碰硬。
结论很直接:这个市场不值得进入,属于高风险低回报的价格战环境,新品牌没有清晰的成功路径。 现有数据里,已知新品牌新品盈利率是0%,而且当前能看到的样本里只有2个产品、全部都不盈利,说明不是“少数失手”,而是连最基本的盈利模型都没跑通。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
![]() | B0FG7XYM5Q | Coeusy | 2025-08-26 | No | $42.72 | 100pcs | $4272.0 | 4.08% | $174.3 |
![]() | B0H82TPMCG | Coeusy | 2026-05-19 | No | $- | -pcs | $- | -% | $- |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0FG7XYM5Q | Coeusy | 2025-08-26 | No | $42.72 | 100pcs | $4272.0 | 4.08% | $174.3 |
![]() | B0H82TPMCG | Coeusy | 2026-05-19 | No | $- | -pcs | $- | -% | $- |
这个市场不值得进入:新品牌新上架成功率为0%,2个新上架产品全部失败,且当前可见样本里没有任何旧品牌成功案例;对新卖家来说这是一个低成功、低容错的市场。 Coeusy 作为唯一可见新品牌,2个ASIN(B0FG7XYM5Q、B0H82TPMCG)全部非盈利,品牌成功率0.00%;其中 B0FG7XYM5Q 虽然有65条评论、4.8分、月销100件、月营收$4,272,但利润率只有4.1%,仍然落在价格战区间,且早期投入已到$8,458.56(广告$1,902.33),说明“能卖”不等于“能赚”。市场时间趋势也没有给出扩张信号:2025和2026各只出现1个新上架失败品,样本少但结论很明确——不是可轻松切入的机会市场。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,已经出现明显的价格战信号,整体偏向高风险,不适合现在下场。 近期新品牌成功率几乎为零,最新两次新品牌进入都没做出利润,说明不是“还有空间”,而是“越来越难赚”。
证据很直接:新品牌 Coeusy 只有 2 个新产品,B0FG7XYM5Q 和 B0H82TPMCG 全部亏损;新品牌新发布产品盈利率是 0%,市场整体可识别的盈利产品比例也是 0%。 时间上看,2025年8月到2026年5月都有 Coeusy 的新产品但都没跑通,说明最近的进入不是在变好,而是在恶化。B0FG7XYM5Q 现在虽然有 65 条评价、4.8 分、月销 100、月营收 4272 美元,但利润率只有 4.1%,早期投入约 8458.56 美元,依然是非盈利;这属于靠销量撑着、利润被吃光的典型表现。市场里没有看到真正能代表小卖家成功的案例,反而只有这类“有销量但不赚钱”的样本,说明要么要靠更强投放,要么就是被迫卷价格和流量。
结论:不要进。 对大品牌来说也不是好市场,除非愿意承担更重的品牌、投放和产品创新成本;对小卖家更没有机会,因为目前没有可复制的低评论、低成本、真盈利样本。可跟的对象只有 Coeusy 的 B0FG7XYM5Q(看销量结构,但别学它的利润模型),而不是拿它当成功模板;如果你要做单个 ASIN,500000 CNY 也不代表够用,因为这类市场后续还会持续消耗广告和价格空间。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |