- Benchmark ASINB0FLS2657H
- MarketplaceUS
- Category ID1055398
- Analyzed Products
- Keywordshaved ice machine, bingsu machine
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-27
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，结论很明确：新品盈利率只有5.26%，最近一批新品里93.75%都不赚钱，已经是明显的价格战区，而且并没有出现“新品牌大量涌入带来机会”的信号，反而是少数老牌和少数高预算新品牌在硬扛。对大品牌来说也不是好机会，因为优势只能靠更重的投入和更强的产品差异；对小商家来说，靠常规打法基本过不去。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进入，用户预算 50万 CNY 只能勉强覆盖少数低配切入，但整体已经是价格战高风险区。 关键原因不是单个产品能不能赚钱，而是新品牌里能稳定跑通的人太少：新品牌新品盈利率只有 5.26%，远低于你要求的可接受水平；市场整体盈利产品占比也只有 22.45%，而且新增产品里绝大多数都在不赚钱或难以判断的状态。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?31.57%New listing success rate (old brands):0.00%New listing success rate (new brands):7.69%Which new brands have these successful new listings?Alternatives- 家用冰沙机/破壁机加碎冰功能：比专用刨冰机便宜得多，很多家庭本来就有；适合做细冰口感接近雪花冰，但步骤更简单。
- 台式手摇/电动碎冰器：入门成本低、占地小、无需压缩机制冷；适合偶尔做雪花冰或饮品配冰。
- 商用级碎冰机/制冰碎冰一体机：如果主要用途是饮品或派对出杯，可用更通用的碎冰方案替代专门的bingsu机器，通常更容易买到、维护也更简单。
- 预制细雪冰/刨冰冰块包：直接购买适合刨冰的冰块或冷冻冰沙原料，省去设备投入和清洁维护，适合临时活动或低频使用。
- 厨房料理机配冰块/冷冻水果：用现成厨房电器替代专机，虽然口感不如专业设备，但门槛最低、成本最低，适合试水或小规模家庭场景。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经明显进入高风险甚至接近价格战状态。 关键信号很直接：新品牌里只有 Culvani 这一单个正面案例能跑通，而且它的成功依赖的是 37.3% 利润率、47 个评价、每月约 13,487 美元收入、累计早期投入约 41,365 美元；反过来，新品牌 Garvee 和 POPFOODEX 都是新进场却全部失利，说明不是“做了就能卖”，而是必须靠明显差异化和足够预算才能活下来。
New products with Highest revenuePOPFOODEX
Recent Monthly Revenue (USD):$14,199.75(75pcs/month)B0GSQJDBN5 (5/5 (13 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsSNOWIE
Recent Monthly Revenue (USD):$104,155.00(500pcs/month)B01MU08Z9C (4.8/5 (5072 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast investment in new productsMost investment in new productsLeast profitable new productsGarvee
Recent Monthly Revenue (USD):-(-)B0GLNQFNXH (4.9/5 (24 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GLPCZ3KR (4.9/5 (24 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GLNQSRD5 (1/5 (1 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 体积最紧凑，台面精品感强
- |
- 无需预制冰块，8档纹理可调
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- 更偏家庭甜品/居家调酒场景
B0FLS2657H (4.1/5 (47 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 48L大容量，体量最明显
- |
- 商用活动机型，出冰速度高
- |
- 透明亚克力+银色，风格与家用机差异大
B0BXW4ZLT1 (4.2/5 (176 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入：新品盈利率只有5.26%，整体可判定为价格战/过度拥挤，且新进入品牌的失败远高于成功。 现有数据里，52个样本中可识别利润的产品里，22.45%赚钱、77.55%不赚钱；而新品里只有1个明确盈利样本（Culvani 的 B0FLS2657H），对应的新品盈利率仅5.26%，远低于你要求的15%及格线，说明新卖家想靠正常打法切入，胜率很低。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B01MU08Z9CSNOWIE2016-12-13Yes$208.31500pcs$104155.040.03%$41693.25B00DESS01GNostalgia2013-06-14Yes$176.16600pcs$105696.015.89%$16795.1
B09LVTP8KZHawaiian Shaved Ice2021-11-15Yes$98.46400pcs$39384.036.2%$14257.01
B0CS2ZJW2GVALONDINO2024-03-27Yes$279.99100pcs$27999.027.82%$7789.33B0BXW4ZLT1VNN2023-06-01Yes$279.99100pcs$27999.026.15%$7321.74B0FLS2657HCulvani2025-08-08Yes$269.7450pcs$13487.037.31%$5032.0
B0CFM69V45Hawaiian Shaved Ice2023-08-14Yes$139.99100pcs$13999.028.61%$4005.12B0CSCQNW5KVALONDINO2024-03-26Yes$171.0100pcs$17100.013.47%$2303.37
B0DMNB546GVNN2025-01-12Yes$170.87100pcs$17087.011.46%$1958.18
B0CXVDVB11Hawaiian Shaved Ice2024-03-12Yes$121.1850pcs$6059.028.47%$1725.0
B07WWXYBN9VEVOR2019-08-21Yes$147.81100pcs$14781.010.33%$1526.88Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FLS2657HCulvani2025-08-08Yes$269.7450pcs$13487.037.31%$5032.0#New Product Success Rates
Listing这个市场不适合现在进入，结论很明确：新品牌成功率只有5.26%，而且新上架产品里93.75%都不赚钱，已经是明显的价格竞争区。 这不是“还能试试”的市场，而是一个要么靠老牌子、要么靠重投入和强差异化才能勉强活下来的市场；对小商家来说，合法成功的空间很窄，对大品牌来说也不是好机会，因为利润已经被挤压得很厉害。
证据很直接：市场整体可盈利产品占22.45%，但新品里只有1个赚钱，且是Culvani的B0FLS2657H，利润率37.3%，首月营收约13,487美元，早期投入约41,364.90美元，其中广告约9,418.79美元。 这说明要复制这种成功，至少要准备4万美元级别的单SKU启动资金，而且这还没算R&D、品牌和认证成本；同时，老品牌新上架产品全部不赚钱，新品牌新上架也只有Culvani这1个正向案例，Garvee、GarveeHome、VEVOR 等品牌的新产品大多失败，显示这个赛道已经被成熟玩家和高预算打法主导。小商家真正可参考的成功案例只有 Culvani 的 B0FLS2657H：47条评论、4.1分、白帽新发布、主打“无需预制冰块、8档纹理、一键自清洁”的功能差异；而那些看起来有销量的失败品，很多是同质化商用机型，价格在119.64到189.62美元区间，却仍然亏损，说明单纯降价没有用。
关键判断：市场没有你想象的机会，反而是强竞争、强同质化、强预算门槛的组合。 大品牌若要进场，必须接受至少4万美元以上的单款投入，并且要走功能差异化，不是铺货型打法；小商家如果预算只有5万人民币，虽然勉强够单SKU启动，但想合法复制成功非常难，因为现有胜出者靠的是明显差异、广告投入和新品教育，而不是低成本常规款。可跟随的对象只有 Culvani 的 B0FLS2657H；其余像 Garvee 的 B0GLNQFNXH、B0GLPCZ3KR、GarveeHome 的 B0GYNM6WWX、B0GYPJGMD4，以及 VEVOR 的 B0FGWY59YT、B0FYDF8LGD，都是应该避开的失败样本。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
CulvaniNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
GarveeVEVORGarveeHomeOther#Success Rate by Entry Time
Listing这个市场不适合进入，已经明显偏向饱和和价格战。 近一年新发布里，15个新产品只有1个盈利，成功率只有6.25%；按你的规则，这已经是高风险市场，而且最近新增基本都在亏，说明竞争正在变得更难。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 1 0 0 1 0 3 2026 0 0 0 0 0 0 0 14 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 1 0 1 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 1 0 0 0 0 1 2025/11 0 0 0 0 0 0 0 1 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 6 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 3 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesSNOWIE - Little Snowie Max Snow Cone Machine - Premium Shaved Ice Maker, With Powder Sticks Syrup Mix, 6-Stick Kit, White
This listing is deemed profitablePrice (USD)$208.31Released TypeOld Release (2016-12-13)Brand is an old entry in this marketSize and Weight41.3 x 33.8 x 20.1 cm, 100.00gProfitable Factors
Based on old ASINEstablished brand with longevityDistinct functions and featuresDesign & Appearance
白色机身搭配简洁台面风格，偏家用厨房审美, 紧凑型台面式设计，体积小但可直接用整块/冰块制作细雪冰Key Buying Motive
可直接使用冷冻冰块，约5秒可出一杯8盎司碎冰，且附带粉末口味棒和配件包Target Customers
适合家庭、办公室、泳池边以及想做韩式bingsu、雪花冰和冷饮甜品的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$104,155.00500 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight37.45% / 40.03%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight26.51% / 29.08%Peak / Non PeakSales & BSR Performance
VEVOR 110V Electric Shaved Ice Machine 500W Snow Cone Maker Tabletop w/Adjustable Ice Texture, Ice Shaving Machine 265LBs/hr for Home and Commerical Use
This listing is deemed profitablePrice (USD)$147.81Released TypeOld Release (2019-08-21)Brand is an old entry in this marketSize and Weight52.1 x 47.8 x 35.1 cm, 13000.00gProfitable Factors
Based on old ASINDistinct functions and featuresLow pricing strategyDesign & Appearance
蓝白配色，在同类银色/黑色商用机中更醒目，适合家庭与轻商用场景。, 台式紧凑结构，带出冰托盘、排水口和可调冰粗细旋钮，偏向实用型公共市场设计。Key Buying Motive
支持冰块粗细可调、反转防卡冰，并带备用刀片，兼顾出冰口感与维护便利。Target Customers
面向既要家用雪花冰/刨冰体验、又需要小型商用出冰效率的用户，如家庭聚会、饮品店、餐饮后场。Early Investment
Investment
Monthly Revenue (Recent) (USD)$14,781.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight9.62% / 10.33%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-38.42% / -37.72%Peak / Non PeakSales & BSR Performance
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