
这个市场不值得进入:新品牌新品成功率是0%,最近一年新增的5个新产品全部不盈利,利润结构已经落入明显的低利润竞争区。更直接地说,这不是“还能试试”的市场,而是已经被价格和成本压住的市场。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很直接:这个市场不值得进入,用户预算够用也不代表能赚到钱。 现有样本里新品牌新品盈利率是0%,整体盈利率也是0%,而且新品利润区间只到8.98%,已经落在你定义的低于15%可接受线之下,属于明显的价格战/低利润区。
Some categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,属于明显的价格战高风险区。 现有样本里可识别的盈利产品占比为0%,新发布产品盈利率也是0%,最近新增的5个新品牌/新产品里全部都没有跑出稳定盈利,说明不是“还能搏一把”的市场,而是已经被高成本和低利润压住了。
结论很明确:这个市场不值得进入,属于低利润、低成功率的高风险市场。 新品里只有1/5落在10%以下利润带,其余4/5都没有形成可验证的健康利润,结合新品牌利润率为0%、市场整体仍是MEDIAN_DUE_TO_PRICE_COMPETITION,这不是适合现在切入的赛道。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
![]() | B0FMF9FP5J | Sinbana | 2025-08-14 | No | $8.99 | 100pcs | $899.0 | 8.98% | $80.74 |
![]() | B0G2XWWSXC | Sinbana | 2025-11-19 | No | $5.99 | -pcs | $- | -4.95% | $- |
![]() | B0G4P625FD | Sinbana | 2025-12-02 | No | $8.99 | -pcs | $- | 3.01% | $- |
![]() | B0H5VTCG19 | PETLIBRO | 2026-06-16 | No | $19.99 | -pcs | $- | 27.37% | $- |
![]() | B0H75RNZMZ | PETLIBRO | 2026-03-11 | No | $- | -pcs | $- | -% | $- |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0FMF9FP5J | Sinbana | 2025-08-14 | No | $8.99 | 100pcs | $899.0 | 8.98% | $80.74 |
![]() | B0G2XWWSXC | Sinbana | 2025-11-19 | No | $5.99 | -pcs | $- | -4.95% | $- |
![]() | B0G4P625FD | Sinbana | 2025-12-02 | No | $8.99 | -pcs | $- | 3.01% | $- |
![]() | B0H5VTCG19 | PETLIBRO | 2026-06-16 | No | $19.99 | -pcs | $- | 27.37% | $- |
![]() | B0H75RNZMZ | PETLIBRO | 2026-03-11 | No | $- | -pcs | $- | -% | $- |
结论很明确:这个市场不值得进入,属于高风险、低回报的价格战市场。 现有样本里可识别利润的产品中,盈利率是0%,新上架产品盈利率也是0%;而且近一年的新增样本全部都在亏损,没有任何真实的新品牌成功案例可借鉴。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,已经进入高风险/准饱和的价格战区。 近期开新品牌的结果是明确失控的:新品牌样本里 5 个新品全部不盈利,盈利率 0%,而整体可识别盈利产品比例也是 0%;同时最近新增只剩下少量失败案例,说明不是机会变多,而是新进入者越来越难活下来。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 2 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |