
这个市场不值得进入,已经明显接近红海,且对小商家和大品牌都不友好。 近端新品牌成功率只有33.33%,但失败的新产品占58.33%,而最近按月份看,2026年3月到5月几乎全是失败,说明竞争不是在变轻,而是在变重;市场里真正能持续赚钱的,主要还是 oneisall 这类老品牌和少数带明显功能升级的新品。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
这不是适合进入的市场:已经明显进入红海,且对小商家和大品牌都不友好。 用户预算 50万CNY(约7万USD)表面上能覆盖部分单品启动,但这个市场的核心问题不是“能不能买得起”,而是“进去后很难持续赚钱”,尤其新品牌新上架成功率只有33.33%,新品牌新上架失败率50%,而且市场整体可盈利产品比例只有53.12%,属于明显的价格与竞争挤压区。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,已经接近/进入价格战和过度拥挤区。 新品牌在新上架里的盈利率只有25.0%,但亏损新上架也有50.0%;而且样本里新品牌进入者已经有FIXR、PUPPYOO、Pawimood、AiRiOBO,按规则这已经是明显的品牌拥挤信号。更关键的是,真正跑出来的利润主要还是老品牌oneisall在拿,说明新品牌并没有形成稳定破局能力,单靠跟款很难赢。
结论很明确:这个市场不适合进入,尤其不适合小品牌。 新品牌已经出现明显失败集中,2026年新上架里 7 个是非盈利、只有 1 个是明确盈利,说明最近一轮竞争正在变坏,不是机会窗口。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0BHYZV3HY | oneisall | 2022-10-24 | Yes | $96.93 | 7000pcs | $678510.0 | 30.35% | $205927.79 |
![]() | B0CQSYJ3CQ | buenkee | 2023-12-22 | Yes | $68.93 | 4000pcs | $275720.0 | 15.04% | $41468.29 |
![]() | B0C1BPZKYV | oneisall | 2023-04-24 | Yes | $98.57 | 500pcs | $49285.0 | 30.63% | $15096.0 |
![]() | B0G6Z3RP4F | oneisall | 2025-12-15 | Yes | $77.68 | 700pcs | $54376.0 | 27.36% | $14877.28 |
![]() | B0G6DT8MX2 | oneisall | 2025-12-11 | Yes | $74.33 | 700pcs | $52031.0 | 26.15% | $13606.11 |
![]() | B0C7PZ94TH | Afloia | 2023-09-18 | Yes | $79.48 | 700pcs | $55636.0 | 23.74% | $13207.99 |
![]() | B0C1BP3LXP | oneisall | 2023-04-24 | Yes | $96.49 | 400pcs | $38596.0 | 28.76% | $11100.21 |
![]() | B0D7W1P79Y | buenkee | 2024-06-24 | Yes | $76.08 | 400pcs | $30432.0 | 18.76% | $5709.05 |
![]() | B0D3LLRY7Q | buenkee | 2024-08-01 | Yes | $72.12 | 400pcs | $28848.0 | 17.58% | $5071.48 |
![]() | B0DPJ1S419 | HEAPETS | 2025-04-16 | Yes | $62.77 | 700pcs | $43939.0 | 11.0% | $4833.29 |
![]() | B0DPHYG617 | HEAPETS | 2025-04-16 | Yes | $62.69 | 700pcs | $43883.0 | 10.81% | $4743.76 |
![]() | B0DPHYTQ86 | HEAPETS | 2025-04-16 | Yes | $62.58 | 700pcs | $43806.0 | 10.54% | $4617.16 |
![]() | B0DPHWV6Y3 | HEAPETS | 2025-04-16 | Yes | $62.64 | 700pcs | $43848.0 | 10.25% | $4494.42 |
![]() | B0DT8N74R7 | HEAPETS | 2025-04-16 | Yes | $63.01 | 700pcs | $44107.0 | 10.04% | $4428.35 |
![]() | B0FMRZCD5V | FIXR | 2025-08-18 | Yes | $82.16 | 200pcs | $16432.0 | 24.79% | $4073.5 |
![]() | B0H14ZCC5Z | Pawimood | 2025-10-23 | Yes | $66.88 | 200pcs | $13376.0 | 21.84% | $2921.32 |
![]() | B0H3ZH4XW3 | AiRiOBO | 2026-06-24 | Yes | $79.99 | 100pcs | $7999.0 | 21.16% | $1692.59 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0G6Z3RP4F | oneisall | 2025-12-15 | Yes | $77.68 | 700pcs | $54376.0 | 27.36% | $14877.28 |
![]() | B0G6DT8MX2 | oneisall | 2025-12-11 | Yes | $74.33 | 700pcs | $52031.0 | 26.15% | $13606.11 |
![]() | B0FMRZCD5V | FIXR | 2025-08-18 | Yes | $82.16 | 200pcs | $16432.0 | 24.79% | $4073.5 |
![]() | B0H14ZCC5Z | Pawimood | 2025-10-23 | Yes | $66.88 | 200pcs | $13376.0 | 21.84% | $2921.32 |
![]() | B0H3ZH4XW3 | AiRiOBO | 2026-06-24 | Yes | $79.99 | 100pcs | $7999.0 | 21.16% | $1692.59 |
这个市场不适合进入,原因很明确:新品牌成功率只有33.33%,但真正能代表“小商家可复制成功”的样本几乎没有,成功更多集中在老品牌 oneisall 和少数带有明显品牌/投放优势的新品上。 从结果看,这不是一个适合小商家轻量切入的市场;对大品牌来说也不是“稳妥可打”的市场,因为一旦算上高投入、长周期和品牌力门槛,进入成本会很高。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,已经进入高竞争、接近价格战的状态;对大品牌和小品牌都不是好机会。 证据很直接:近两个月新进入的品牌里,成功的只有少数,失败明显更多,而且新品牌成功率只有33.33%,失败率66.67%;最近一轮新品牌发布里,6个非盈利对3个盈利,说明门槛正在变高,而不是变低。
时间趋势也在恶化。 2025年几乎没有新释放数据,到了2026年新发布明显增多,但同期非盈利新产品已经多于盈利新产品:3月有2个失败,4月又有2个失败,5月再来2个失败,6月虽然出现1个盈利,但同时也有1个失败。更关键的是,成功不是分散在很多小品牌上,而是集中在少数品牌:oneisall 这类老品牌继续拿到5个盈利产品,FIXR 只有1个盈利但已经有2个失败,PUPPYOO 两个新产品全失败,说明真正能跑出来的是老品牌或资源更强的玩家,不是普通小卖家。
投资门槛不低,且成功带有明显品牌与投入优势。 用户预算是50万 CNY,表面上能覆盖单个ASIN前期成本,但像 FIXR 的成功款 B0FMRZCD5V 早期投入达到 32,588.43 美元,广告就占 7,325.88 美元;它虽然利润率有24.8%,月销量200、月收入16,432美元,但这更像“重投入换结果”的案例,不是轻量级新手模板。相对地,PUPPYOO 的 B0FX8PFL9X 虽然标称15.86%利润率,却没有形成有效销售,B0H36BVJPT 也直接失败;这说明市场里不是“有利润率就能卖”,而是要同时拼研发、上架、投放和品牌力。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 4 | 0 | 0 | 0 |
| 2026 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 10 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/6 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 |