
这个市场不值得进入,且已经明显走向价格战。 新品牌成功率是0%,近期开新几乎全军覆没;市场里可见的盈利产品只占12.77%,新品利润区间只有-4.31%到16.12%,说明大多数产品不是没利润就是利润极薄,靠普通改款很难跑出来。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
不能进场。这个市场对新进入者不友好:新品牌新发品盈利率是0%,新发品整体盈利率也是0%,而且市场里可见的盈利产品只占12.77%,明显是价格战和品牌挤压型市场。 用户预算50万人民币,能覆盖单个ASIN的前期起步,但对真正能跑出来的打法仍然偏紧,因为成功样本里很多依赖老品牌资源、品牌力和长期投放,不是单靠首批备货就能复制。
Some categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入:已经明显走向低利润、低成功率的价格竞争区。 现有数据里,市场可识别盈利产品只占12.77%,新品盈利率是0%,而新品利润率区间已经落在-4.31%到16.12%之间;同时,2025到2026年的新品发布几乎全部失手,说明不是靠“换个外观”就能跑出来的市场。
这个市场不值得进入:新品盈利率为0%,总体可确认盈利率只有12.77%,而新品几乎全部落在“其他/未验证”区间,说明当前是高竞争、低确定性的价格战市场。 你手里虽然有50万人民币预算,表面上够做单品,但从数据看,想在这里稳定赚钱要么靠老品牌强势铺量,要么靠明显创新和额外品牌投入;对小品牌来说,成功概率很低。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0CHTB6RF9 | Pet Genie | 2023-09-11 | Yes | $14.23 | 3000pcs | $42690.0 | 11.37% | $4853.86 |
![]() | B0B1H29G63 | Best Pet Supplies | 2022-05-16 | Yes | $12.99 | 100pcs | $1299.0 | 17.04% | $221.35 |
![]() | B09GT9S76X | PetAmi | 2021-09-21 | Yes | $11.99 | 100pcs | $1199.0 | 15.98% | $191.61 |
![]() | B09GT8R4C9 | PetAmi | 2021-09-21 | Yes | $11.99 | 50pcs | $599.5 | 18.94% | $113.55 |
![]() | B09GTLQPFQ | PetAmi | 2021-09-21 | Yes | $11.99 | 50pcs | $599.5 | 16.15% | $96.82 |
![]() | B07WCR21BY | PLANET POOP | 2019-01-20 | Yes | $11.99 | 50pcs | $599.5 | 11.01% | $66.01 |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0G3JJNM31 | SAJJA | 2025-11-19 | No | $15.35 | 50pcs | $767.5 | 25.81% | $198.1 |
![]() | B0GRSL1R5Q | SAJJA | 2025-11-19 | No | $- | -pcs | $- | -% | $- |
![]() | B0GYSX6T8W | Best Pet Supplies | 2026-04-28 | No | $- | -pcs | $- | -% | $- |
![]() | B0H14V4VT5 | Segarty | 2026-05-09 | No | $- | -pcs | $- | -% | $- |
这个市场不适合进入,结论很明确:新品牌几乎没有合法成功空间,且已经进入明显的价格战/高竞争状态。 现有数据里,新上架产品成功率是0%,全部新产品都是非盈利;整体可识别盈利产品仅12.77%,说明大多数产品根本没有形成健康利润。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
结论很明确:这个市场不值得现在进入,已经是高风险、接近价格战区。 近期开新品牌几乎没有成功,新品盈利率为0%,整体可识别盈利率只有12.77%,而最近新增品牌里可见的3个新上市产品全部没跑出来,说明竞争正在变难,不是变容易。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |