
这个市场不值得进入,已经是典型价格战区,而且对大品牌和小卖家都不友好。当前样本里可确认的盈利率是0%,新品牌新上架成功率也是0%,而且新品牌只有3个、总新上架只有4个,虽然不是30+新品牌那种“全面超饱和”,但已经足够说明这是低利润、强同质化、几乎没有可复制成功路径的市场。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很直接:这个市场不值得进入,用户这笔500000 CNY预算也不够形成安全入场。 目前看到的是明显的价格战市场:总体可判定盈利的产品比例为0%,新发布产品盈利率也是0%,而新品牌新发布产品的非盈利率达到100%;这不是可做市场,而是高风险消耗战。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入:当前是明显的价格战区,几乎没有盈利空间,而且新品牌全部失败,说明不是“还能拼一拼”的市场,而是已经被挤到只剩低价竞争。对大品牌和小卖家都不友好,贸然进场大概率只能烧钱换低回报。
这个市场不值得进入,已经是低利润、强同质化的价格战市场。 现有样本里可判断利润的产品里,盈利率是0%,新上架产品盈利率也是0%;新品利润分布里,100%都落在“未盈利/未达标”区间,说明不是单纯难做,而是当前进入就很容易亏。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
![]() | B0FYR9D9ST | PERIOEER | 2026-01-15 | No | $5.99 | 100pcs | $599.0 | -4.22% | $-25.27 |
![]() | B0D7MGRN3M | Piriuuo | 2024-06-20 | No | $5.92 | 100pcs | $592.0 | -1.48% | $-8.76 |
![]() | B0GHS2ZSSM | FEICUIBEXI | 2026-02-20 | No | $9.99 | -pcs | $- | 19.35% | $- |
![]() | B0FLYC1SR1 | JDHAVMOS | 2025-08-10 | No | $6.88 | -pcs | $- | -1.31% | $- |
![]() | B0GHSNZ4ZX | FEICUIBEXI | 2026-01-20 | No | $- | -pcs | $- | -% | $- |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0FYR9D9ST | PERIOEER | 2026-01-15 | No | $5.99 | 100pcs | $599.0 | -4.22% | $-25.27 |
![]() | B0GHS2ZSSM | FEICUIBEXI | 2026-02-20 | No | $9.99 | -pcs | $- | 19.35% | $- |
![]() | B0FLYC1SR1 | JDHAVMOS | 2025-08-10 | No | $6.88 | -pcs | $- | -1.31% | $- |
![]() | B0GHSNZ4ZX | FEICUIBEXI | 2026-01-20 | No | $- | -pcs | $- | -% | $- |
结论很明确:这个市场不值得进入,已经进入价格战/低利润区,而且新品牌几乎没有真正成功案例。 目前样本里 4 个新上架产品全军覆没,新品牌成功率是 0%,这不是可优化的机会,而是明显的高风险市场。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
结论很明确:这个市场不值得进入,已经处在高风险、低回报的价格战区。 近一年新品牌进入后,4个新发布全部不赚钱,成功率是0%,而且最近的样本里没有任何可复制的成功案例;在500000 CNY预算下,拿到的也只是入场门票,不足以覆盖后续品牌、研发和长期投放成本。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |