- Benchmark ASINB0GXCXLMGC
- MarketplaceUS
- Category ID2425276011
- Analyzed Products
- Keywordbaby essentials, baby supplies
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-27
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很直接：这个市场不值得进入，已经是明显的价格战型拥挤市场。 新品牌新品可盈利率只有4.76%，整体新品可盈利率也只有10.34%，而新品里89.29%都不赚钱；同时新进入品牌只有8个，虽然还没到30个以上的强饱和警戒线，但在同质化很强的类目里，这个水平已经足够说明竞争正在快速恶化。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不适合进入。 用户预算500,000 CNY足够覆盖入场的最低门槛，但市场已经进入明显的价格战/饱和状态，新品牌成功率太低，投入并不能换来可复制的盈利。
资金上你“买得起入场券”，但买不到安全回报。 该类新产品推荐预算最低约2,562.75 USD，典型中位数约12,929.75 USD，最高约13,629.39 USD；你的500,000 CNY约合7万多USD，表面上远高于门槛，能做单个ASIN的启动，但这只是前几个月的进货、运费和投放，不包含研发、品牌和认证。真正的问题是利润空间已经被压薄：市场整体可识别利润产品只占13.04%，新上架产品可盈利比例只有10.34%；更重要的是，新品牌新品里可盈利的比例只有4.76%，而不可盈利的新品牌新品高达95.24%。这不是正常试错市场，而是高失败率市场。
Early sourcing + logistics + marketing budget (USD)$2,562.75 - $13,629.39Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?27.58%New listing success rate (old brands):25.00%New listing success rate (new brands):4.76%Which new brands have these successful new listings?Which old brands have these successful new listings?Alternatives- 抽屉式收纳盒/塑料分格盒：通常比门挂式收纳更便宜、可直接放进婴儿衣柜或尿布台抽屉里，拿取也更直观，适合先从低成本整理开始。
- 可重复使用的布艺收纳篮/脏衣篮：无需安装，搬家或换房间时也能直接带走；对婴儿衣物、口水巾、洗澡用品这类轻物品很实用，入门门槛低。
- 床下扁平收纳箱：适合囤纸尿裤、湿巾、备用衣物等低频用品，利用现成空间，不占门后区域，通常比高容量门挂收纳更省钱。
- 置物架专用收纳筐组合：用现成开放式层架+小篮子替代整套门挂收纳，能按阶段逐步添加，预算压力更小，也更容易按物品大小灵活调整。
- 可挂式收纳袋（挂钩/衣架式）：如果用户只是想放少量婴儿小物，可用更轻量的挂袋方案替代整套多层门挂收纳，价格往往更低，安装也更简单。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：新品里几乎全是亏损，且新品牌一上来就陷入高竞争，连老品牌的新款也只有少数能跑出来。按现有数据看，这不是“还能挤进去”的市场，而是价格战+高失败率的市场；无论大品牌还是小商家，现在进去都不是好时机。
Most investment in new productsNew products with Highest revenueLeast investment in new productsCriusia
Recent Monthly Revenue (USD):-(-)B0FYDTN3WLBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$28,431.00(900pcs/month)B0GXCXLMGC (4.6/5 (24 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatNet profit margin below 10.00%Old brand with the most profitable new productsYecaye
Recent Monthly Revenue (USD):$19,990.00(1000pcs/month)B0BRKRG294 (4.8/5 (5843 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$7,473.00(300pcs/month)B0FXWGNTSG (4.8/5 (5849 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$4,484.00(200pcs/month)B0C8SFWJGW (4.8/5 (5838 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new productsOrdovibe
Recent Monthly Revenue (USD):-(-)B0GRVHH6VV (4.8/5 (25 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GRVCQNNB (4.8/5 (26 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GRVXYCZZ (4.8/5 (25 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 浅棕色门挂收纳，外观和同类差异不大但仍较吸睛
- |
- 6层+12个网袋+PVC透明窗，功能组合清晰，便于用户一眼理解
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- 主打婴儿房/浴室/宿舍多场景，适合需要高容量垂直收纳的家庭
B0GRVHH6VV (4.8/5 (25 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 灰色外观更中性耐脏，适合浴室和婴儿房，图片观感稳重
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- 加宽加深、容量更大，和常规门后收纳相比形态辨识度更强
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- 高容量分区收纳卖点明确，适合装尿布、湿巾和小玩具，点击意图强
B0GSFGRC92 (4.8/5 (5838 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经接近价格战/过度拥挤，且新品牌成功率极低。 新品里有89.29%是失败品，真正盈利的新品只有3.57%是纯新品牌、7.14%是老品牌借旧链接改款；这说明能跑出来的，基本不是普通小商家，而是有老品牌基础、能持续投放和做差异化的玩家。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0BRKRG294Yecaye2023-04-20Yes$19.991000pcs$19990.012.29%$2456.78B0FXWGNTSGYecaye2025-01-15Yes$24.91300pcs$7473.021.4%$1599.23B0C8SFWJGWYecaye2023-07-31Yes$22.42200pcs$4484.016.29%$730.45
B0D6BG8YX1Giraffe Creation2024-06-06Yes$19.99200pcs$3998.014.6%$583.71
B0F62Z856YYecaye2025-07-09Yes$22.35200pcs$4470.012.94%$578.42
B0DSHQQ6V1EZVERY2024-10-22Yes$30.78100pcs$3078.015.47%$476.17
B0GSFGW2ZQYecaye2026-06-15Yes$23.750pcs$1185.012.99%$153.94B0GSFGRC92Yecaye2026-06-15Yes$24.8550pcs$1242.511.68%$145.13
B0FYD2K73CSpaceHacks2025-12-27Yes$18.550pcs$925.013.08%$120.99Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GSFGW2ZQYecaye2026-06-15Yes$23.750pcs$1185.012.99%$153.94B0GSFGRC92Yecaye2026-06-15Yes$24.8550pcs$1242.511.68%$145.13B0FYD2K73CSpaceHacks2025-12-27Yes$18.550pcs$925.013.08%$120.99#New Product Success Rates
Listing这个市场不值得进入，属于明显的高风险拥挤市场。 新品牌新上架的盈利率只有4.76%，整体新上架盈利率也只有10.34%，而新上架里不赚钱的占了89.29%；同时旧品牌新上架里不赚钱的比例也高到62.50%，说明不是“谁进来都能做”，而是已经进入价格战和强竞争阶段。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
YecayeSpaceHacksNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
OrdovibeSpaceHacksOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经是明显的高风险价格战区。 近期开新品牌成功率只有10.34%，而新品牌里真正盈利的新产品只有4.76%，说明绝大多数新入场都在亏；同时最近几个月新品牌新品大量涌入，但盈利几乎没跟上，竞争是在变难，不是在变容易。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 1 0 0 0 12 2026 0 0 2 2 0 0 0 12 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 0 0 0 0 0 4 2025/11 0 0 0 0 0 0 0 3 2025/12 0 0 0 1 0 0 0 4 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 3 2026/3 0 0 0 0 0 0 0 2 2026/4 0 0 1 0 0 0 0 3 2026/5 0 0 0 0 0 0 0 3 2026/6 0 0 1 2 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesYecaye Over the Door Organizer, 35.2lbs Load Toy Stuffed Animal Storage, Bathroom Organizers and Storage for Nursery Newborn Baby Essential Stuff Dorm Room Essentials, Cream White 4 Tier
This listing is deemed profitablePrice (USD)$24.91Released TypeOld Release (2025-01-15)Brand is an old entry in this marketSize and Weight37.7 x 17.4 x 6.0 cm, 671.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
奶油白配色，在同类婴儿门挂收纳里更偏柔和家居风, 4层大容量结构，带6个侧网袋与可视网窗，整体更像高承重的立体收纳柜Key Buying Motive
35.2磅承重、加固面料与玻纤杆/底板组合，稳定性优于普通门挂收纳Target Customers
面向婴儿房、待产包和小户型家庭，重点解决纸尿裤、玩具和婴儿杂物的门后收纳需求Early Investment
Investment
Monthly Revenue (Recent) (USD)$7,473.00300 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight17.40% / 21.40%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight4.27% / 8.27%Peak / Non PeakSales & BSR Performance
SpaceHacksB0FYD2K73C (4.6/5 (212 Reviews))SpaceHacks 5-Tier Over the Door Organizer with Mesh Pockets, Baby Nursery Storage for Closet, Bathroom and Bedroom, Adjustable Hanging Closet Organizer for Cosmetics, Books and Essentials (Beige)
This listing is deemed profitablePrice (USD)$18.50Released TypeNew Release (2025-12-27)Brand is a new entry in this marketSize and Weight37.1 x 17.0 x 5.3 cm, 490.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
米色更偏中性百搭，适合婴儿房和浴室的浅色系搭配, 5层门挂结构，顶部网兜+下方大分隔仓的组合，强调可视化收纳Key Buying Motive
顶部网兜防掉落，适合装奶瓶小配件、纸巾和婴儿零散用品，取放更快Target Customers
更适合需要在婴儿房、出租房或小户型里做门后收纳的新手父母Early Investment
Investment
Monthly Revenue (Recent) (USD)$925.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight8.30% / 13.08%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-6.38% / -1.60%Peak / Non PeakSales & BSR Performance
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