
这个市场不值得进入,已经进入明显的红海价格战,而且对小品牌尤其不友好。 500,000 CNY 够做单个ASIN首发,但只能覆盖前期启动,撑不起长期对抗;更关键的是,新品牌端只有4个品牌、6个新上市样本里仅1个成功,成功率16.67%,而4个新品牌里有3个直接失利,说明新入局并没有稳定通道。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
这不是一个适合现在进入的市场。 500,000 CNY 够做单个ASIN的首发启动,但不够支撑长期竞争;更关键的是,市场已明显偏向旧品牌主导,新品牌新发成功率只有16.67%,新品牌新发失败率却高达66.67%,而整体新品盈利率只有32%,说明这里不是低门槛蓝海,而是高竞争、靠差异化和品牌力硬拼的市场。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,已经明显偏向过热和价格战。 新品牌里真正跑出来的几乎只有 Xunhomon 的单个成功款,更多新品牌像 JuncaiTech、RR SPORTS 都是刚上新就失败;而老品牌 Iseyyox 还能稳定吃下销量,说明新手进场空间被压得很窄,强行进场只会变成拼价格和拼投放。
这个市场不值得进入:整体利润看起来不差,但新产品端已经明显被老品牌和少数强势品牌占住了,新品牌并没有形成健康的成功通道。 现在能赚钱的主要是老品牌体系里的产品,尤其是 GETPALS、Feiltik、Hicober、SwanScout、Xunhomon 这些名字;对小卖家来说,想正面切入不仅难,而且很可能要靠高强度投放,甚至带点“冲量式”打法。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0DK4VM1SX | UEQ | 2024-10-16 | Yes | $39.99 | 6000pcs | $239940.0 | 38.94% | $93432.64 | |
![]() | B0BQBNLCHY | Iseyyox | 2022-12-16 | Yes | $29.22 | 6000pcs | $175320.0 | 35.08% | $61502.26 |
B0FNCYKX4P | GETPALS | 2025-08-22 | Yes | $23.5 | 6000pcs | $141000.0 | 35.12% | $49519.2 | |
B0CQP7TT9R | Iseyyox | 2024-03-22 | Yes | $35.67 | 3100pcs | $110577.0 | 37.87% | $41875.51 | |
![]() | B0DJGF33B8 | GETPALS | 2024-10-04 | Yes | $19.57 | 6000pcs | $117420.0 | 31.38% | $36846.4 |
![]() | B0DGPTTD9G | Iseyyox | 2024-09-11 | Yes | $29.9 | 3100pcs | $92690.0 | 35.49% | $32895.69 |
![]() | B09SB29VYD | LABJOB | 2022-02-11 | Yes | $30.68 | 3000pcs | $92040.0 | 35.27% | $32462.51 |
![]() | B0BF9TYJWR | Anlmz | 2022-09-14 | Yes | $19.0 | 4000pcs | $76000.0 | 27.37% | $20801.2 |
![]() | B0FFNTNBJ3 | Xiauodo | 2025-07-10 | Yes | $19.68 | 4000pcs | $78720.0 | 25.9% | $20388.48 |
![]() | B0CYT26HFJ | RYND | 2024-03-22 | Yes | $18.51 | 2000pcs | $37020.0 | 25.29% | $9362.36 |
![]() | B0FNCXKWZP | GETPALS | 2025-08-22 | Yes | $24.56 | 1000pcs | $24560.0 | 35.88% | $8812.13 |
![]() | B0FNCZHKQZ | GETPALS | 2025-08-22 | Yes | $24.49 | 1000pcs | $24490.0 | 35.87% | $8784.57 |
![]() | B0F5Q9WJ5J | GETPALS | 2025-04-21 | Yes | $24.04 | 1000pcs | $24040.0 | 35.28% | $8481.32 |
![]() | B0F5PM85TQ | GETPALS | 2025-04-21 | Yes | $23.46 | 1000pcs | $23460.0 | 34.91% | $8189.89 |
![]() | B0F7LTDZ2Z | Feiltik | 2025-05-06 | Yes | $39.03 | 500pcs | $19515.0 | 38.64% | $7540.6 |
![]() | B0G138W75S | Xunhomon | 2025-12-17 | Yes | $44.61 | 400pcs | $17844.0 | 36.44% | $6502.36 |
![]() | B0B5XQX9P4 | Hicober | 2022-08-24 | Yes | $20.68 | 1000pcs | $20680.0 | 31.24% | $6460.44 |
![]() | B0DDPCHVMG | UEQ | 2024-08-19 | Yes | $39.99 | 300pcs | $11997.0 | 38.95% | $4672.84 |
![]() | B0DDPNXGZN | UEQ | 2024-08-20 | Yes | $39.99 | 300pcs | $11997.0 | 38.95% | $4672.84 |
![]() | B0DY47L41P | YiJYi | 2025-02-22 | Yes | $30.36 | 400pcs | $12144.0 | 32.07% | $3894.59 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FNCYKX4P | GETPALS | 2025-08-22 | Yes | $23.5 | 6000pcs | $141000.0 | 35.12% | $49519.2 | |
![]() | B0FNCXKWZP | GETPALS | 2025-08-22 | Yes | $24.56 | 1000pcs | $24560.0 | 35.88% | $8812.13 |
![]() | B0FNCZHKQZ | GETPALS | 2025-08-22 | Yes | $24.49 | 1000pcs | $24490.0 | 35.87% | $8784.57 |
![]() | B0G138W75S | Xunhomon | 2025-12-17 | Yes | $44.61 | 400pcs | $17844.0 | 36.44% | $6502.36 |
![]() | B0FN7NBMRQ | SwanScout | 2025-08-21 | Yes | $44.24 | 100pcs | $4424.0 | 36.92% | $1633.35 |
![]() | B0GHNMP9Y1 | Feiltik | 2026-01-19 | Yes | $39.29 | 100pcs | $3929.0 | 37.94% | $1490.67 |
![]() | B0FWQ9MJNM | Hicober | 2025-10-17 | Yes | $24.99 | 50pcs | $1249.5 | 34.81% | $434.96 |
![]() | B0GXW1KBLP | Feiltik | 2026-04-20 | Yes | $44.01 | -pcs | $- | 40.2% | $- |
这个市场不值得进入,结论是偏饱和且竞争过热,尤其不适合小品牌;大品牌即使有钱也只是“能打”,不是“好打”。 新品牌里可验证的成功只有1个样本跑出来,且新品牌新上市成功率只有32%,失败率高达80%(在新品牌样本里),说明新人进入后大概率会撞墙;更关键的是,成功几乎都来自同质化的三合一/双位充电站,靠的是“旧款基础上做功能和外观微创新”,不是靠独立创新开局。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场现在不值得进入,已经明显偏向红海价格战,新品牌成功率低,而且新进入者里只有少数靠差异化活下来。 从时间趋势看,2025年开始新品进入集中爆发,2026年又出现更密集的新品牌尝试,但同期非盈利新品明显增多,说明竞争正在加剧,不是变好而是变难。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 6 | 0 | 3 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 14 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 4 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 2 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |