- Benchmark ASINB0F9NWKRQ5
- MarketplaceUS
- Category ID166781011
- Analyzed Products
- Keywordbaby essentials, baby supplies
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-27
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得现在进入。 利润表面不差，但真正赚钱的基本都被老品牌 Jili 吃掉了，新品牌几乎没有站稳的样本；对小商家尤其不友好，对大品牌也只能靠更高预算和更强产品差异去打，但这不是一个适合普通切入的盘子。
证据很集中：市场里可识别的新品牌数量为 0，说明不是“新品牌不断涌入”的扩张期；近一年新增释放的 3 个产品里，只有 2 个盈利，成功率 66.67%，但样本太小，而且盈利几乎全部来自 Jili。 Jili 旗下 4 个可判断产品全部盈利，品牌盈利率 100%，两款新品利润率分别是 36.41% 和 38.49%，但它的单个 ASIN 前期投入约 6.1 万元人民币级别；Phydge 只有 1 个新产品，直接亏损。市场时间趋势也很清楚：2025 年 10 月 Jili 的新品赚钱，2026 年 4 月 Phydge 的新品亏损，说明不是新玩家变多，而是老玩家继续收口，竞争在往少数强势品牌集中。产品层面也验证了这一点：赚钱的都是“在老款基础上做功能和外观差异”的款，比如一体式保温瓶、奶粉仓、抗胀气奶嘴、防漏盖、便携暖奶器这类组合；失败款则是“缺乏独特性、同质化严重”。
- 大品牌能进，但必须按资源战打：Jili 这类老品牌已经证明，想拿到 36%~38% 这档利润，前期单款至少要准备约 6 万元人民币级别的投入，而且还不含研发、认证、品牌建设成本。用户 50 万人民币预算足够上一个单品，但不代表能跑赢这个类目的长期竞争。
- 小商家不建议进：没有看到真正的“小商家成功样本”，反而看到失败样本 Phydge；若没有明显功能升级、外观差异或渠道优势，小商家进来大概率会被同质化和价格压力压住。
- 短评：这是一个老品牌占位、靠差异化和投入取胜的市场，不是适合低预算试错的市场；现在进入，成功概率偏低。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
Old Brands
#Budget Requirement
Listing结论：这个市场可以进，但只适合大预算玩家；对小商家来说不值得进。 你的50万人民币预算足够覆盖单个ASIN的前期起步，但这个类目已经明显偏向老品牌主导，真正能打出利润的产品都靠差异化和品牌势能，不是靠低成本复制。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?100.00%New listing success rate (old brands):66.67%Which old brands have these successful new listings?Potential certificate expensesUL CertificationCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 一次性奶粉分装盒/奶粉便携盒：比一体式保温奶瓶更便宜，出门时直接按顿数分装，组合任意奶瓶即可使用，适合预算更敏感的家庭。
- 普通婴儿奶瓶 + 独立保温杯/保温袋：拆分采购比“奶瓶+奶粉仓+保温”一体化方案更灵活，且单件替换更容易，适合已经有奶瓶基础配置的用户。
- 预先冲调好的液体配方奶/即饮型奶：省去现场量奶粉和清洁步骤，使用门槛更低，尤其适合短途出行或临时喂养场景。
- 小型保温奶瓶套/保温瓶袋：若核心需求只是短时间保温，比购买整套功能型奶瓶更轻便、价格更低，也更容易与现有奶瓶搭配。
- 硅胶折叠量杯/奶粉勺收纳组合：用最基础的分装与计量工具替代集成式产品，成本低、占空间小，适合偶尔外出或家中备用。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合小品牌进入；对大品牌来说可以做，但只能按资源型打法切入，不能用低预算试错。 现在能看到的有效样本几乎都被老品牌 Jili 吃掉：4 个可判断产品全部盈利，品牌成功率 100%，新品也有 2/2 盈利，新品利润率在 36.4%~38.5%，但单个 ASIN 的早期投入约 8550 美元（约 6.1 万元人民币），说明这不是低成本机会，而是大品牌才能稳定复制的盘子。
Old brand with the most profitable new productsJili
Recent Monthly Revenue (USD):$4,900.00(100pcs/month)B0DD56Q622 (4.5/5 (100 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableRecent Monthly Revenue (USD):$4,900.00(100pcs/month)B0DDCNY3C5 (4.5/5 (104 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$4,900.00(100pcs/month)B0FX3FP6RL (4.5/5 (104 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 暖奶器形态最不同，和奶瓶类产品区分明显
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- 支持2-3分钟快速加热，强功能感更吸睛
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- 浅蓝白配色清爽，母婴图片更容易获得点击
B0F9NWKRQ5 (4.1/5 (470 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 一体式奶瓶+奶粉仓+防漏盖，结构差异大
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- 杏仁色更中性高级，和常见粉蓝婴儿配色不同
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- 旅行喂养套装感强，适合外出冲奶场景
B0DDCNY3C5 (4.5/5 (104 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这不是一个适合现在进入的市场：利润看起来不错，但已经被老品牌和高投入打法占住了，新品牌并没有真正冒出来。 目前样本里可确认的盈利产品占83.33%，但新上架产品里只有66.67%盈利，且能看到的成功几乎全部来自老品牌Jili，说明这不是“新手友好”的机会，而是“老玩家靠品牌和产品差异吃利润”的市场。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0DD56Q622Jili2024-10-16Yes$49.0100pcs$4900.038.49%$1886.01B0DDCNY3C5Jili2024-12-20Yes$49.0100pcs$4900.038.49%$1886.01
B0FX3FGD45Jili2025-10-20Yes$49.0100pcs$4900.036.42%$1784.58B0FX3FP6RLJili2025-10-20Yes$49.0100pcs$4900.036.41%$1784.09B0F9NWKRQ5Phydge2025-05-23Yes$45.050pcs$2250.033.31%$749.48Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FX3FGD45Jili2025-10-20Yes$49.0100pcs$4900.036.42%$1784.58B0FX3FP6RLJili2025-10-20Yes$49.0100pcs$4900.036.41%$1784.09#New Product Success Rates
Listing这个市场不值得进入，结论很明确：被老品牌主导，真正能复制的新品成功样本几乎都来自已建立品牌，新品牌的生存空间很窄。 目前样本里新品整体利润率看起来不差，但成功几乎集中在 Jili 这类老品牌手里；唯一的新品牌失败样本是 Phydge，说明新人不是没机会，而是很容易被挤出局。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
JiliNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Phydge#Success Rate by Entry Time
Listing这个市场不值得进入。 近一年新增产品几乎只有老品牌在试水：2025年只看到 Jili 的2个新品都赚钱，而 2026年出现的 Phydge 新品直接亏损；市场不是在扩张，而是已经卡在少量老品牌内循环，说明后续新玩家会更难。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 2 0 0 2026 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 2 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesJili All-in-One Baby Bottle, Insulated Stainless Steel Bottle with Formula Container, Anti-Colic Nipple, and Leak-Proof Lid, Baby Essentials for Travel, BPA, Parabens, and Phthalate-Free, Ice, 8 oz.
This listing is deemed profitablePrice (USD)$49.00Released TypeOld Release (2024-10-16)Brand is an old entry in this marketSize and Weight24.0 x 10.7 x 9.4 cm, 363.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
浅蓝/冰蓝配色，整体更偏清爽、低龄感, 一体式保温瓶 + 奶粉盒的旅行组合结构，区别于普通单瓶奶瓶Key Buying Motive
集成保温瓶、奶粉容器、抗胀气奶嘴和防漏盖，适合外出一体化喂养Target Customers
专门面向需要外出/旅行时快速冲奶喂养的家长Early Investment
Investment
Monthly Revenue (Recent) (USD)$4,900.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight37.04% / 38.49%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight33.03% / 34.49%Peak / Non PeakSales & BSR Performance
Jili All-in-One Baby Bottle, Insulated Stainless Steel Bottle with Formula Container, Anti-Colic Nipple, and Leak-Proof Lid, Baby Essentials for Travel, BPA and Phthalates-Free, Almond, 8 oz.
This listing is deemed profitablePrice (USD)$49.00Released TypeOld Release (2024-12-20)Brand is an old entry in this marketSize and Weight24.0 x 10.7 x 9.4 cm, 363.00gProfitable Factors
Based on old ASINDesign & Appearance
杏仁色相较于同款系列的粉色、鼠尾草绿、冰蓝，更偏中性高级，适合希望避开常见婴儿配色的买家。, 一体化不锈钢保温瓶+独立奶粉仓+防胀气奶嘴+防漏盖的组合，在同类婴儿外出喂养品中更像“便携喂养套装”，而不是单一奶瓶。Key Buying Motive
把保温瓶、奶粉分装和喂养功能合并到一个8oz随行瓶里，减少外出时携带暖奶器和多个配件的需求。Target Customers
更适合经常出行、通勤或短途旅行、需要随时冲调配方奶的父母。Early Investment
Investment
Monthly Revenue (Recent) (USD)$4,900.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight37.04% / 38.49%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight33.03% / 34.49%Peak / Non PeakSales & BSR Performance
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