- Benchmark ASINB0FSJWGNY2
- MarketplaceUS
- Category ID21209124011
- Analyzed Products
- Keywordcell phone holder, phone stand
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-27
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合进入，核心原因不是“有没有机会”，而是已经明显进入价格战和存量品牌挤压阶段；新品牌能跑出来的样本很少，且大多数新上架都在亏损或未达标，继续投入只会放大试错成本。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这不是适合现在进入的市场。 你有50万人民币预算，能覆盖少数入场样本的前期成本，但市场已经进入高竞争、低容错状态；新品牌新上架盈利率只有37.5%，新上架整体盈利率仅25.93%，而且近几个月新上架明显以亏损/未成功为主，说明不是在跑出机会，而是在快速淘汰。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?70.37%New listing success rate (old brands):21.05%New listing success rate (new brands):37.50%Which new brands have these successful new listings?Which old brands have these successful new listings?Alternatives- 车载出风口/仪表台磁吸支架：通常更便宜、安装即用，适合开车导航和临时放置手机。
- 桌面懒人支架（可调角度塑料/铝合金款）：比带无线充电功能的手机支架更便宜，适合视频会议、追剧、刷题。
- 折叠式手机支架片（卡片式/金属薄片）：最轻便、最容易随身携带，适合外出临时支撑手机。
- 自带环形指扣/磁吸指环配件：一件多用，既能当手持辅助也能临时立起手机，价格通常低于专用支架。
- 旧手机/平板改造为固定显示屏：如果只是看消息、做备忘录或当副屏，直接复用旧设备，替代购买新支架的需求。
- 夹式床头/桌边手机臂架：适合追剧、做饭、床头使用，价格不高且解放双手，使用场景比普通桌面支架更强。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，结论很直接：它已经被老牌大品牌占住，新品牌只能靠低价和强投放硬挤，属于高风险且偏价格战的市场。 目前样本里新品可盈利率只有50%，但真正能算“小商家成功”的几乎没有，反而出现了明显的“伪成功”风险；用户预算50万人民币虽然能覆盖单个ASIN前期投入，但不足以改变这个市场的竞争格局。
New products with Highest revenueOuoudee
Recent Monthly Revenue (USD):$7,160.00(500pcs/month)B0G2C2TTMY (4.5/5 (1841 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsNANAMI
Recent Monthly Revenue (USD):$16,810.00(1000pcs/month)B0769JN5MG (4.2/5 (36815 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$6,205.00(250pcs/month)B0GKMF4KJ5 (4/5 (183 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$4,268.00(200pcs/month)B0D2CWV7BF (4.3/5 (57720 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableMost investment in new productsLeast investment in new productsLeast profitable new productsHUHUTa
Recent Monthly Revenue (USD):-(-)B0GLDVRCR3 (4/5 (17 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 造型独特：黑色圆盘+长线缆，和常见支架差异大
- |
- 主打游戏边充边玩，目标人群更细分
- |
- Qi2磁吸快充+散热风扇，卖点直观，容易吸引点击
B0FSJWGNY2 (4.3/5 (241 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- Pixel定向风格明显，和通用款区别大
- |
- 双线圈竖立支架，支持横竖放，场景清晰
- |
- 适合桌面视频通话/追剧，图像卖点强
B0G3TH4GFX (4.4/5 (1621 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing结论很明确：这个市场不值得进入，已经接近/进入价格战与饱和区，新品牌与小商家都不应推进。 现有数据里，已识别利润率的产品中只有43.75%盈利，但新上架产品的盈利率只有25.93%，而且最近一个月和最近几个月里，非盈利新款明显在增加，说明竞争在加剧而不是变松。
大品牌也不是轻松赚钱：高利润样本主要被 NANAMI、Sicodo 这类老品牌和强势品牌拿走。 例如 NANAMI 的 B0769JN5MG 月销1000、利润率25.09%，B0D2CWV7BF 月销200、利润率32.65%；Sicodo 的 B0G3SX9HZQ 月销750、利润率25.02%，B0G3TH4GFX 月销1000、利润率20.27%。这些都说明，要在这个类目站稳，得有成熟品牌力、供应链和持续投放能力，不是靠低预算就能复制。用户预算是50万人民币，看起来能覆盖单个 ASIN 的前期投入，但这个市场的问题不是“起步钱够不够”，而是“后面能不能打赢长期竞争”。
小商家更没有好窗口。 唯一比较像新品牌成功案例的是 Ououdee 的 B0G2C2TTMY，售价$14.32，最近月销500，利润率20.93%，但它是新品牌里少见的正例，不能代表普遍可复制；相反，HUHUTa 的 B0GLDVRCR3 最新样本只有17个评论、仍然亏损，说明新品牌并不稳定。更关键的是，近期新上架里非盈利产品明显增多：2026年1月有3个亏损新款、2月又有2个亏损新款、3月更是6个亏损新款，趋势在恶化而不是改善。这个类目不是适合新品牌或小商家切入的市场；现在进场大概率是被价格战和存量品牌挤压。
Profitability difficultyPotential high net profit marginAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0769JN5MGNANAMI2017-10-08Yes$16.811000pcs$16810.025.09%$4217.63
B0G3SX9HZQSicodo2025-11-25Yes$17.03750pcs$12772.525.02%$3195.68B0G3TH4GFXSicodo2025-11-25Yes$14.021000pcs$14020.020.27%$2841.86B0GKMF4KJ5NANAMI2026-01-30Yes$24.82250pcs$6205.033.71%$2091.71
B0D144CLKSREPIND2024-04-08Yes$16.66500pcs$8330.025.1%$2090.83B0FSJWGNY2INIU2025-09-25Yes$20.36300pcs$6108.030.25%$1847.67B0G2C2TTMYOuoudee2025-11-14Yes$14.32500pcs$7160.020.93%$1498.59B0D2CWV7BFNANAMI2024-04-22Yes$21.34200pcs$4268.032.65%$1393.51
B0GFM4NJ8QPUY2025-06-26Yes$20.27250pcs$5067.527.48%$1392.55
B071FNFSX2NANAMI2017-04-05Yes$19.5200pcs$3900.029.53%$1151.67
B07MTSYXSCNANAMI2019-01-13Yes$19.48200pcs$3896.029.56%$1151.66
B0D2DC291LNANAMI2024-04-22Yes$22.41100pcs$2241.033.65%$754.1
B0FDG8QJ65OrSunday2025-06-17Yes$16.99200pcs$3398.021.55%$732.27
B0CL9KQN33NANAMI2017-10-04Yes$20.69100pcs$2069.030.5%$631.05
B0FDGCC3WGOrSunday2025-06-17Yes$16.99150pcs$2548.523.92%$609.61
B07WRXFCPDNANAMI2019-08-22Yes$18.79100pcs$1879.028.19%$529.7
B0GQGZNFLLEusbote2026-02-27Yes$18.02100pcs$1802.026.58%$478.98
B0FD2G4J3FOrSunday2025-06-13Yes$16.99100pcs$1699.025.48%$432.91
B0FPR1CS9DRadidi2025-09-04Yes$16.66100pcs$1666.024.79%$413.01B0DMF6LGF7Sicodo2024-11-08Yes$16.54100pcs$1654.024.44%$404.24Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0G3SX9HZQSicodo2025-11-25Yes$17.03750pcs$12772.525.02%$3195.68B0G3TH4GFXSicodo2025-11-25Yes$14.021000pcs$14020.020.27%$2841.86B0GKMF4KJ5NANAMI2026-01-30Yes$24.82250pcs$6205.033.71%$2091.71B0FSJWGNY2INIU2025-09-25Yes$20.36300pcs$6108.030.25%$1847.67B0G2C2TTMYOuoudee2025-11-14Yes$14.32500pcs$7160.020.93%$1498.59B0GQGZNFLLEusbote2026-02-27Yes$18.02100pcs$1802.026.58%$478.98B0FPR1CS9DRadidi2025-09-04Yes$16.66100pcs$1666.024.79%$413.01#New Product Success Rates
Listing这个市场不值得进入，已经明显偏拥挤且接近价格战。新产品整体盈利率只有43.75%，而真正的新发布产品里只有25.93%能赚钱；到了2026年，新发布13个不赚钱、只2个赚钱，趋势是明显走弱，不是变好。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
NANAMIOuoudeeSicodoEusboteRadidiINIUNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
SicodoOrSundayFiveBoxOther#Success Rate by Entry Time
Listing这个市场不适合现在进入：它已经接近/进入价格战区，且新品牌成功率太低。 近期新释放里只有25.93%能跑成可观利润，而同类已识别的可比样本里 43.75% 只是“整体可盈利”，说明真正能扛住新进入压力的并不多；更关键的是，2026年的新释放里，盈利与亏损/未达标的比例明显偏向后者，市场正在变难，不是变容易。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 4 1 0 5 2026 0 0 0 0 1 1 0 15 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 1 2025/9 0 0 0 0 1 1 0 1 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 3 0 0 0 2025/12 0 0 0 0 0 0 0 3 2026/1 0 0 0 0 0 1 0 3 2026/2 0 0 0 0 1 0 0 2 2026/3 0 0 0 0 0 0 0 6 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesNANAMI Fast Wireless Charger - Charging Stand 7.5W Compatible with iPhone 17/17 Pro/17 Pro Max/16/15/14/13/12, 10W Phone Charger Dock for Samsung Galaxy S26/S26+/S25/S24/S24 Ultra//S23/S22/21
This listing is deemed profitablePrice (USD)$19.48Released TypeOld Release (2019-01-13)Brand is an old entry in this marketSize and Weight14.5 x 8.4 x 7.5 cm, 1.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
白色极简机身，视觉上更偏桌面家居风, 斜靠式充电底座，带“Sailing”轮廓的支架造型，明显区别于普通平板式充电座Key Buying Motive
双线圈+横竖充电+多档功率兼容，满足边充边看和多机型快充需求Target Customers
适合希望把手机当桌面支架使用、同时兼顾充电和视频观看的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$3,896.00200 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight27.42% / 29.56%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight23.61% / 25.75%Peak / Non PeakSales & BSR Performance
NANAMI Wireless Charger - Fast Wireless Charging Stand Compatible with Apple iPhone 17/17 Pro/17 Pro Max/16/15/14/13/12 Pro, Desktop Phone Charger for Samsung Galaxy S26/S26+/S25/S24/S23/S22/S21
This listing is deemed profitablePrice (USD)$21.34Released TypeOld Release (2024-04-22)Brand is an old entry in this marketSize and Weight14.6 x 8.4 x 7.7 cm, 200.00gProfitable Factors
Based on old ASINEstablished brand with longevityDesign & Appearance
淡紫色机身，外观更柔和，区别于常见黑白款, 帆船式立架造型，带有明显的倾斜弧面和桌面支撑结构Key Buying Motive
双线圈充电，兼顾更宽容的放置区域与竖横屏充电Target Customers
需要桌面边充边看视频、接电话、刷 Face ID 的苹果/三星用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$4,268.00200 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight30.67% / 32.65%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight26.10% / 28.08%Peak / Non PeakSales & BSR Performance
Loading samples... 22%