
这个市场不值得进入,已经是明显的价格战区,而且对大品牌和小商家都不是好机会。核心故事很简单:新品牌很多,但几乎没有人真正赚到钱;能赚钱的主要是EUDEMON这类老品牌靠旧款和功能微调守住份额,新人进场基本被压在低利润里。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很直接:这个市场不值得进入,尤其不适合小商家,也不适合大品牌现在进场。 关键原因不是单纯预算,而是市场已经进入低利润、强竞争状态:新品整体盈利率只有6.80%,新发布产品盈利率为0.00%,这已经是明显的价格战/高风险市场。
Some categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternative solutions may pose a risk to your investment in certain markets.
这不是适合进入的市场。 结果很明确:新品牌几乎没有成功样本,利润空间又被压到很薄,已经是典型的价格战区;对大品牌和小商家都不是好机会。市场里能赚钱的,基本都是老品牌靠老款持续吃量,新品牌新品成功率为0%,而且新品牌新品里不盈利的比例是100%。
证据很硬: 这类目里样本共50个有明确收入的产品,总收入约203,157美元,但整体盈利产品只占6.8%,新上架产品盈利率是0%;从趋势看,新品牌新品进入量不低,已出现明显拥挤,但成功几乎没有。大品牌代表是 EUDEMON:品牌下16个产品里只有6个可识别为盈利,旧款如 B09WQNPKD4、B09WQRJ351 都能做到 13.0%~13.48% 毛利,B0D7PSC4YQ 更高到 17.7%,但它的新品 B0FX27NX38 只有 14.02%,B0FX24RMWX 只有 8.77%,说明老品牌也只能靠老款和功能微创新守住利润,不是轻松扩张。小商家代表里,真正接近可复制的只有 SECUIX 的 B0FYWXMTQB,预算约519.70美元,毛利 9.94%,月销75件、月收入约594美元;但这仍低于你应当接受的“可入场”标准,离稳定赚钱差得远。更差的是 WILZEIMY 的两款新品 B0FMHXV4VQ、B0FMJKGYSF,预算不低,月销500~600件,毛利却只有 -8.64% 和 -8.70%,典型是“卖得动但越卖越亏”。
结论很直接:不要进。 如果硬要学习,只能参考 EUDEMON 的老款思路:做冰箱门锁这类老品的细分变体,靠更宽门缝适配、双按钮解锁、常开模式、免打孔这些功能差异化;但对小商家来说,这条路仍然不成立,因为市场已经逼到低利润和高同质化,且多数新品牌新品都在赔钱。
这个市场不适合进入,已经明显是低利润价格战市场。 新产品里没有任何盈利样本,38个新发布产品全部非盈利,成功率是0%;按品牌看,新品牌新发布盈利率也是0%,而且近几个月几乎都是新产品不断上新但持续亏损,说明不是成长型机会,而是越打越卷的市场。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B09WQRJ351 | EUDEMON | 2022-03-29 | Yes | $9.99 | 4000pcs | $39960.0 | 13.48% | $5386.61 |
![]() | B0D7PSC4YQ | EUDEMON | 2024-06-21 | Yes | $9.99 | 3000pcs | $29970.0 | 17.74% | $5316.68 |
![]() | B09WQNPKD4 | EUDEMON | 2022-03-29 | Yes | $9.99 | 4000pcs | $39960.0 | 13.0% | $5194.8 |
![]() | B0C4NFM1TG | EUDEMON | 2023-05-09 | Yes | $9.99 | 550pcs | $5494.5 | 18.04% | $991.21 |
![]() | B0D7PRNN9X | EUDEMON | 2024-06-21 | Yes | $9.99 | 400pcs | $3996.0 | 18.11% | $723.68 |
![]() | B085NF6L78 | EUDEMON | 2020-03-09 | Yes | $9.99 | 300pcs | $2997.0 | 13.65% | $409.1 |
![]() | B0B5X3VYVC | CLYMENE | 2022-07-06 | Yes | $9.99 | 300pcs | $2997.0 | 11.95% | $358.15 |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0GL7ZS9QZ | YCAIGKG | 2026-02-03 | No | $4.99 | 500pcs | $2495.0 | -34.32% | $-856.28 |
![]() | B0FMJKGYSF | WILZEIMY | 2025-09-09 | No | $7.06 | 600pcs | $4236.0 | -8.7% | $-368.53 |
![]() | B0FMHXV4VQ | WILZEIMY | 2025-09-09 | No | $7.07 | 500pcs | $3535.0 | -8.64% | $-305.42 |
![]() | B0FWYBMXP1 | Frogzall | 2025-10-18 | No | $7.03 | 50pcs | $351.5 | -22.48% | $-79.01 |
![]() | B0FN47WSBV | 4our Kiddies | 2025-08-20 | No | $5.97 | 400pcs | $2388.0 | -2.33% | $-55.64 |
![]() | B0GWCC9ZZZ | KIZZHISI | 2026-04-25 | No | $6.04 | 50pcs | $302.0 | -17.9% | $-54.05 |
![]() | B0H3KSJ9YG | Blissleaf | 2026-06-01 | No | $7.09 | 50pcs | $354.5 | -3.22% | $-11.41 |
![]() | B0G8JYSBY5 | KIZZHISI | 2025-12-23 | No | $8.15 | 100pcs | $815.0 | -1.15% | $-9.37 |
![]() | B0FQP5RJJC | Heart of Tafiti | 2025-09-22 | No | $9.09 | 75pcs | $681.75 | 1.59% | $10.84 |
![]() | B0FNWBTBHM | Fursafe&Q | 2025-08-27 | No | $9.99 | 50pcs | $499.5 | 6.68% | $33.37 |
![]() | B0FYWXMTQB | SECUIX | 2025-11-01 | No | $7.92 | 75pcs | $594.0 | 9.94% | $59.05 |
![]() | B0GG51SJ2L | dorabaliy | 2026-01-10 | No | $8.95 | 500pcs | $4475.0 | 2.42% | $108.3 |
![]() | B0FX27NX38 | EUDEMON | 2025-10-20 | No | $9.99 | 100pcs | $999.0 | 14.02% | $140.06 |
![]() | B0FNWFKLB3 | Fursafe&Q | 2025-08-27 | No | $9.99 | -pcs | $- | 6.65% | $- |
![]() | B0G1SM6XGJ | SAFELON | 2025-11-11 | No | $9.99 | -pcs | $- | 4.98% | $- |
![]() | B0FX24RMWX | EUDEMON | 2025-10-20 | No | $9.99 | -pcs | $- | 8.77% | $- |
![]() | B0H459XYXS | Vipdrive | 2026-06-05 | No | $7.99 | -pcs | $- | -26.78% | $- |
![]() | B0GG4ZNWCL | dorabaliy | 2026-01-10 | No | $9.98 | -pcs | $- | 5.1% | $- |
![]() | B0FRXLXKK6 | Ruzofo | 2025-09-22 | No | $9.9 | -pcs | $- | 4.39% | $- |
![]() | B0H15828YC | Chsoejuf | 2026-05-09 | No | $5.84 | -pcs | $- | -25.65% | $- |
这不是一个适合进入的市场:38个新产品里没有任何一个新上架产品达到盈利,成功率为0%,而且样本里多数新品利润率都低于10%,已经是明显的价格战/低利润市场。更关键的是,近一年新品牌几乎全军覆没,市场新增品牌很多但胜率极低;老品牌虽然能赚钱,但赚钱的核心几乎都来自EUDEMON这种已经深耕多年的大品牌,新人很难复制。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,已经进入明显饱和和价格战区。 近一年新品发布几乎全灭:新品牌新品可识别盈利率是0%,新发布产品总体盈利率也是0%;2025年出现25个新品牌新品,2026年又有11个新品牌新品,持续有新品牌涌入但没有形成任何稳定盈利,说明不是机会窗口,而是门槛和竞争同时在恶化。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 4 | 1 | 0 | 0 | 0 | 0 | 20 |
| 2026 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 12 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2025/9 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 4 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 10 |
| 2025/11 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 2 |
| 2025/12 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5 |
| 2026/2 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |