
结论很明确:这个市场不值得进入,已经是低利润、强竞争的价格战区。 新品牌里只有4个,新增品牌数量还没到“过度饱和”红线,但新上架产品的盈利率只有10%~20%,而且绝大多数新货利润都卡在10%以下或直接亏损,说明不是普通机会,而是少数产品勉强跑通、其余大量失败的市场。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
不建议进入,这个市场已经明显偏向价格战,且对新卖家并不友好。 用户预算50万人民币,表面上能覆盖单个ASIN前期试水,但这类产品的实际可行样本里,低利润和亏损占比很高,且新品成功率很弱;如果没有品牌力、差异化或更强投放能力,进去大概率被压价。
Some categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternative solutions may pose a risk to your investment in certain markets.
不建议进入,这个市场已经进入低利润、强挤压状态。 现有数据里,最近新进入品牌里只有一半左右的样本能看到盈利,且多数新货利润都卡在10%以下或直接亏损;对小商家来说,能活下来的不是正常竞争,而是靠压价、强推广甚至疑似刷量。
这个市场不值得进入,属于高风险、接近价格战的市场。 新品牌进入样本里只有4个新品牌,却已经出现8个新发布亏损产品、仅1个盈利新产品,按新发布产品看成功率只有11.11%,而且盈利产品只来自 TianMeimate 的 B0G451522X,说明当前不是“多点开花”的机会,而是少数产品勉强跑通、其余大量失败的局面。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0DKFR7SJJ | AIRSHOOTER | 2024-10-21 | Yes | $9.94 | 500pcs | $4970.0 | 19.22% | $955.24 |
![]() | B0G451522X | TianMeimate | 2026-01-17 | Yes | $9.9 | 100pcs | $990.0 | 13.47% | $133.36 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0G451522X | TianMeimate | 2026-01-17 | Yes | $9.9 | 100pcs | $990.0 | 13.47% | $133.36 |
这个市场不适合进入,结论很明确:新品牌胜率只有10%-11%,老品牌新上架产品胜率直接是0%,说明这里已经是高竞争、低容错的市场。 你现在能看到的唯一赚钱样本 TianMeimate(B0G451522X)是新品牌里少数成功案例,但它并不代表普通小卖家能复制;相反,更多新品牌和老品牌的新上架都在亏,市场已经很接近价格战区。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,结论很明确:已经进入价格战/过度拥挤区,新品牌成功率太低。 近期新增品牌里只有4个新品牌,10个新上架里仅1个盈利,盈利率只有10%,而且近期开出的新产品里 88.89% 都是亏损;这不是增长机会,更像是被老品牌和低价竞争压住了。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026 | 1 | 1 | 1 | 1 | 0 | 0 | 0 | 3 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/1 | 0 | 1 | 1 | 1 | 0 | 0 | 0 | 2 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |