- Benchmark ASINB0C7G7X551
- MarketplaceUS
- Category ID165796011
- Analyzed Products
- Keywordbaby food storage containers, baby food jars, silicone baby food containers
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-27
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
不建议进入，这个市场已经是明显的价格战区，且对新品牌非常不友好。 关键信号很一致：新品牌只有5个，但新品牌新品成功率是0%，全部9个新品牌新品都没跑通；全市场新上新12个里，真正盈利的只有1个，而且还是老品牌 WeeSprout 的旧品牌延伸，不是小商家成功样本。新产品利润区间只有 -29.00% 到 6.37%，多数都低于10%，说明卖得动也赚不到钱；时间上看，2026年的新上架更差，亏损样本持续出现，市场不是变好，而是在加速内卷。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这不是适合进入的市场：利润空间被压得很薄，且明显已经进入价格战区；对小卖家不友好，对大品牌也不值得硬闯。 用户预算500,000 CNY当然能覆盖部分单品前期投入，但和市场里更能赚钱的标杆相比，只够做起步，不够支撑长期品牌化投入；而且你要警惕，真正能打的新品往往还要额外的研发、包装和认证成本，这些都不在单品预算里。
证据很直接：市场总体可见的盈利产品比例只有20.45%，但新品盈利率只有8.33%，已经低于你给的高风险线；新品利润区间也很差，最低到-29.00%，说明新入场者很容易被运费、FBA和广告吃掉。品牌样本里，Dehov是新品牌，4个产品里0个盈利，其中两条主卖ASIN B0GZD8G7PV 和 B0GZDKPVSH 虽然各自卖到每月200单，收入约$300,200和$301,800，但利润分别是-19.97%和-21.89%；Andy Bear 的新款 ASIN B0FQMYPQVH 也只有-3.96%，依然亏。反过来，能赚钱的典型几乎都是老牌：Moonkie 的 ASIN B0C7G7X551 每月800单、约$2,100,000收入，利润23.77%，但它是老品牌；WeeSprout 的 B0FZDXFVLC 也有18.59%利润、每月$557,700收入。再看差异化，唯一稳定赢的方式是“老ASIN基础上做功能/外观升级”，而不是纯新品硬拼，这就是为什么当前市场对新品牌极不友好。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?25.00%New listing success rate (old brands):33.33%New listing success rate (new brands):0.00%Which old brands have these successful new listings?Potential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 重复利用现有小罐头玻璃瓶/果酱瓶/婴儿辅食瓶：通常几乎零成本，容量合适，盖子现成可用；如果只是在家分装冷藏辅食，这是最便宜、最容易获得的替代方案之一。
- 直接用厨房现有的硅胶冰格/冰球模具分装冷冻辅食：单次制作后按块取用，成本低、适合批量备餐，比专门买多件装储存罐更省钱。
- 用一次性小号餐盒/酱料杯（外卖酱料盒、沙拉酱杯）短期替代：购买门槛低、到处容易买到，适合试用或临时外出分装；虽然不是长期最环保，但对“先不用买专用婴儿辅食盒”的用户很有吸引力。
- 改用可重复使用的夹链小冷冻袋/食品袋：占空间更小、价格通常更低，适合冷冻泥状辅食或分小份保存；对追求简单、节省冰箱空间的人更有吸引力。
- 直接用普通小号耐冷耐热食品盒（如家用小密封盒/调味盒）：很多家庭本来就有，购买额外专用婴儿辅食容器的必要性较低，尤其是短期、少量分装场景。
- 外出喂食改用现成成品婴儿辅食袋/挤挤装：无需清洗容器、即开即用，便利性高；对于主要需求是外出和省事的用户，这类替代方案更省时间。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing结论很直接：这个市场不值得进入，属于明显的价格战高风险区，不管大品牌还是小商家都不该贸然进。 目前新品牌新上架几乎全军覆没，最近一批新品里盈利成功率接近0，且多数新品利润落在-10%到0%甚至更低，说明不是“能不能卖出去”的问题，而是“卖出去也赚不到钱”。
证据很硬：市场样本里可识别盈利产品占20.45%，但新上架产品盈利率只有8.33%，而最近的新品利润分布里，亏损区间（<-10%）有6个，0到10%只有1个，10到20%也只有1个；按时间看，2026年新品牌新品几乎全部是亏损或不达标，2026年5月Dehov一次上了2个新品，利润分别是-19.97%和-21.89%，2026年6月Dehov另一款新品 B0H3KWY188 仍然是非盈利且无有效销售，这不是偶然，是趋势。市场里还出现了多品牌新品密集涌入，但没有形成健康盈利，反而是越新越难做；同时总样本里可见利润分布高于30%的几乎没有，说明这已经是很典型的低价内卷区。
Least investment in new productsMost investment in new productsNew products with Highest revenueDehov
Recent Monthly Revenue (USD):-(-)B0H3KWY188Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$3,002.00(200pcs/month)B0GZD8G7PV (4.6/5 (147 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%
Recent Monthly Revenue (USD):$3,018.00(200pcs/month)B0GZDKPVSH (4.7/5 (151 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsMoonkie
Recent Monthly Revenue (USD):$21,000.00(800pcs/month)B0C7G7X551 (4.8/5 (323 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$8,067.00(300pcs/month)B0F661YTPG (5/5 (16 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$8,058.00(300pcs/month)B0F663GMSK (4.8/5 (10 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new productsAndy Bear
Recent Monthly Revenue (USD):$3,102.00(300pcs/month)B0FQMYPQVH (4.8/5 (121 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- 款式最系统化：2oz+4oz双容量组合，和其他单一罐体差异大
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- 托盘式收纳+防漏设计，冰箱里更整齐，视觉上更专业
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- 浅色 Opal 外观柔和高级，母婴场景更容易吸引点击
B0DQ1LW3VY (4.8/5 (8368 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 玻璃罐+硅胶盖结构最不同，和硅胶/塑料分装盒区分明显
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- 可兼容奶瓶配件，功能延展强，吸引有喂养生态需求的家长
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- 单个4.2oz小罐，外观简洁，适合母乳/辅食双用途
B0BD8FZ1LQ (4.3/5 (33 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，已经处在明显的价格战+饱和状态。 新品牌只有5个，但新上架产品利润表现很差：新产品中亏损/低于10%利润的占绝大多数，新产品盈利率只有8.33%，而全市场可识别利润产品也只有20.45%，说明新进入者几乎是在用低价硬拼，且2026年新上新明显集中在亏损端，趋势在变差，不是在变好。
从证据看，新品牌 Dehov、Agotglmi、ITITT、Andy Bear、Plodon 几乎都没有跑通正收益模型：Dehov 的 B0G6YL47DH 单品月销2000件、营收$22,380，但利润率仍是-26.68%；Agotglmi 的 B0G19CX3TR 为-37.82%，B0G19F4MN2 为-26.10%；ITITT 的 B0GS97V5KZ 为-14.28%；Andy Bear 的 B0FQMYPQVH 为-3.96%；Plodon 虽然 B0GHNDGLYW 显示9.32%且月利润$406.36，但还没跨过你要求的15%“可接受线”，而且样本极少，不能当成小商家成功案例。反过来，能赚钱的主要是老品牌：WeeSprout 7/10盈利，成功率70%，Moonkie 5/7盈利，成功率71.43%，OXO Tot、mushie、Mimorou、Elk and Friends 也是靠品牌力、老链接改款和功能差异在赚钱。真正有用的“低门槛”成功样本非常少，B0FZDXFVLC（WeeSprout）月销300件、月利润$771.3、利润率13.83%勉强接近，但仍低于15%，且它属于老品牌续卖，不是新小商家突破。再看产品失败原因，反复出现的是“缺少差异化、市场太小/竞争太狠、利润本来就不高”；当前新产品月度走势也在恶化，2026年新上架亏损产品已经连续出现，说明不是成长市场，而是加速内卷的市场。
结论很直接：不要进。 对大品牌来说，这个市场只有“重投入+品牌碾压+功能创新”才有机会，但仍是高风险；对小商家来说，现有数据没有任何不靠激进营销就能稳定复制的成功路径，若想硬进，基本只能走低价冲量或高投放打法，风险极高。可作为跟随对象的只有老品牌里的 WeeSprout（B0FZDXFVLC、B0C4M5VSSL、B0793C1ZYN）和 Moonkie（B0C7G7X551、B0F661YTPG、B0F663GMSK、B0D9XYYSFY、B0D9XZRGL6），但这些都证明了：市场赢家是品牌战，不是普通小卖家战。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0C7G7X551Moonkie2023-07-08Yes$26.25800pcs$21000.023.77%$4991.7
B0D2D6XHSFMimorou2024-04-22Yes$27.23300pcs$8169.024.82%$2027.55B0F661YTPGMoonkie2025-06-22Yes$26.89300pcs$8067.024.26%$1957.06B0F663GMSKMoonkie2025-06-22Yes$26.86300pcs$8058.023.69%$1908.95
B079K734JHOXO Tot2018-03-01Yes$21.99300pcs$6597.019.84%$1308.85B0DQ1LW3VYOXO Tot2024-12-10Yes$24.9300pcs$7470.016.67%$1245.25
B0D9XYYSFYMoonkie2024-07-23Yes$24.36200pcs$4872.021.97%$1070.38
B0C8BRSNLSWeeSprout2023-06-16Yes$14.98500pcs$7490.014.03%$1050.85
B0BWLYWW61Elk and Friends2023-03-24Yes$25.49300pcs$7647.013.54%$1035.41
B0D9XZRGL6Moonkie2024-07-23Yes$20.9200pcs$4180.023.86%$997.35
B0C4M5VSSLWeeSprout2018-02-06Yes$18.6300pcs$5580.014.12%$787.9
B0FZDXFVLCWeeSprout2025-11-05Yes$18.59300pcs$5577.013.83%$771.3
B0CQ69VBLYmushie2023-12-13Yes$19.58200pcs$3916.019.39%$759.32
B0793C1ZYNWeeSprout2018-01-17Yes$18.04300pcs$5412.013.12%$710.06
B015NH38GCWeeSprout2015-09-21Yes$14.98200pcs$2996.010.52%$315.18
B0F8C4J16Vmushie2025-05-12Yes$19.9950pcs$999.518.73%$187.21
B0C8BSFMZJWeeSprout2023-06-16Yes$14.9850pcs$749.014.81%$110.93
B07G7DXZ5CWeeSprout2015-09-21Yes$14.9850pcs$749.010.57%$79.17Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FZDXFVLCWeeSprout2025-11-05Yes$18.59300pcs$5577.013.83%$771.3#New Product Success Rates
Listing这个市场不值得进入，已经明显是高风险的价格战市场。 新品牌成功率只有8.33%，低于10%，而且新品牌里没有任何真正的新产品成功；现有成功几乎都来自老品牌靠旧链接做延伸，新人要想复制，基本只能靠更强的品牌力和更高投入。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
WeeSproutNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
DehovAgotglmiOther#Success Rate by Entry Time
Listing这不是一个适合进入的市场：新品牌成功率只有8.33%，而新上架产品的可见利润区间只有-29.00%到6.37%，已经是明显的价格战区。 近一年的新增品牌只有5个，但12个新上架里只有1个能赚钱，而且盈利者还是 WeeSprout 这种旧品牌在旧链接上做的新上架，不代表真正的新品牌机会；真正的新品牌 5 个全军覆没，市场对新进入者非常不友好。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 3 1 0 1 0 0 0 0 2026 3 0 1 0 0 0 0 3 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 1 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 2 0 0 1 0 0 0 0 2025/12 1 0 0 0 0 0 0 0 2026/1 0 0 1 0 0 0 0 1 2026/2 0 0 0 0 0 0 0 0 2026/3 1 0 0 0 0 0 0 1 2026/4 0 0 0 0 0 0 0 0 2026/5 2 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesWeeSproutB0C4M5VSSL (4.7/5 (6989 Reviews))WeeSprout Leakproof Baby Food Storage - 12 Set, Small Plastic Containers with Lids, Lock in Freshness, Nutrients & Flavor, Freezer & Dishwasher Friendly, 4oz Snack Containers (Variety Matte)
This listing is deemed profitablePrice (USD)$18.60Released TypeOld Release (2018-02-06)Brand is an old entry in this marketSize and Weight24.1 x 16.0 x 8.4 cm, 318.00gProfitable Factors
Established brand with longevityBased on old ASINDesign & Appearance
多色马卡龙/柔和配色版本，适合母婴审美，能区分不同上架变体, 4oz圆形小罐+可嵌套收纳的通用款造型，属于成熟公开市场设计Key Buying Motive
易扭密封盖+冷冻/洗碗机兼容，主打冷冻分装和日常备餐便利Target Customers
适合需要批量制作并冷冻保存婴儿辅食的家长，以及寻找可重复使用小容量分装盒的家庭Early Investment
Investment
Monthly Revenue (Recent) (USD)$5,580.00300 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight9.46% / 14.12%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-4.68% / -0.03%Peak / Non PeakSales & BSR Performance
Moonkie Silicone Baby Food Containers | 4 oz Baby Food Storage Jars with Airtight Lids | Reusable Baby Food Jars, Freezer,Microwave and Dishwasher Safe, Perfect for Infant & Toddler
This listing is deemed profitablePrice (USD)$26.25Released TypeOld Release (2023-07-08)Brand is an old entry in this marketSize and Weight26.0 x 16.0 x 7.0 cm, 630.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
提供多种柔和拼色方案，视觉上比常见透明塑料款更有辨识度, 硅胶一体式小罐体，搭配双密封盖和蒸汽排气设计，整体更偏高端育儿收纳风格Key Buying Motive
食品级硅胶、可微波/冷冻/洗碗机使用，且带刻度和日托标签，兼顾分装、标记与加热Target Customers
更适合注重安全材质、希望一套产品同时覆盖辅食、零食和外出分装的婴幼儿家长Early Investment
Investment
Monthly Revenue (Recent) (USD)$21,000.00800 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight20.68% / 23.77%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight8.98% / 12.07%Peak / Non PeakSales & BSR Performance
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