- Benchmark ASINB0F9NWKRQ5
- MarketplaceUS
- Category ID166781011
- Analyzed Products
- Keywordbaby teether
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-17
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合进入，结论很明确：新品牌没有跑通，且新品几乎全军覆没，当前更像是老品牌守盘而不是给新玩家留空间。 目前用户预算50万人民币，表面上足够覆盖单个ASIN前期的备货、物流和投放，但真正能赚钱的样本只有老品牌 Phydge 的旧款 B0F9NWKRQ5：售价45美元，月销50，月营收2250美元，利润率33.31%，同时已有470条评价；这说明它是成熟打法，不是小商家可以低成本复制的成功模板。相反，同品牌新款 B0GYKYKZDX 在2026年4月上架后直接变成无销量、无价格、无利润的失败样本，说明新品进入后更容易掉进竞争和差异化不足的坑里。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
Old Brands
#Budget Requirement
Listing不建议进入。这个市场不是好机会：只有1个新上架产品，且新发布成功率0%，当前样本里已出现老品牌Phydge的旧款能赚钱，但其新款B0GYKYKZDX直接失败，说明新品竞争更偏向“靠老品牌资源和已有流量”而不是给新玩家留空间。
从数据看，用户预算50万人民币对单个ASIN“前几个月的备货+物流+投放”是够碰一把的，但不够安全：已验证可盈利的ASIN是Phydge的B0F9NWKRQ5，售价45美元，月销50，月收入2250美元，利润率33.31%，但它是旧款且有470条评价，明显更像成熟老品牌打法，不是小商家可直接照搬的低门槛样本；反过来，同品牌新款B0GYKYKZDX在2026年4月上架后是非盈利、无销量、无价格数据。市场整体投资难度高，且利润难度目前无法证明对新款友好，说明这类产品很可能需要额外的研发、品牌和认证投入，50万预算只够起步，不够长期硬拼。**
对两类卖家都不友好：大品牌如果要进，应该盯住Phydge这类旧品牌打法和B0F9NWKRQ5这种成熟款，但要接受高研发和高投放成本；小商家这边，没有找到真正的“低评价、真成功”新入场案例，反而是新款直接失败，所以不应跟随旧品牌当作小商家标杆。最关键的结论是：当前不是可进入市场，应该暂缓。 若硬要做，至少只能把B0F9NWKRQ5当作大品牌参考ASIN，而B0GYKYKZDX属于必须回避的失败样本。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?100.00%New listing success rate (old brands):0.00%Other major expensesR&DPotential certificate expensesUL CertificationCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 冷藏牙胶/冰凝胶牙胶：比主动加热类产品更便宜，直接放冰箱即可使用，适合出牙期缓解牙龈不适。
- 硅胶磨牙玩具套装：通常价格低、款式多、容易在超市/药房/电商买到，使用门槛低，不依赖电池或充电。
- 可冷藏牙刷型按摩器：兼具清洁和安抚牙龈的功能，日常可替代“单纯咬咬乐”类需求，获取也更方便。
- 湿冷毛巾/纱布咬咬布：几乎零成本，家庭现成材料即可替代，适合临时安抚宝宝口腔不适。
- 婴儿安抚奶嘴（出牙款）：如果家长更看重安抚而非咀嚼刺激，这类产品通常更便宜且更常见，使用也更简单。
- 冷藏水果咬咬袋/辅食咀嚼袋：当宝宝已开始辅食时，可同时满足咀嚼和少量进食需求，属于较易获取的替代方案。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合现在进入，结论很明确：新品牌成功率为0%，而新上架产品的盈利率也是0%，已经是明显的高风险市场。 现有能跑通的只有老牌玩家 Phydge 这种建立已久的品牌；它的成功 ASIN B0F9NWKRQ5 虽然能做到 33.3% 利润率、月销约50件、月营收约2250美元，但入场早、不是新品牌案例，不能拿来当小卖家照搬的样本。
Old brand with the most profitable new productsPhydge
Recent Monthly Revenue (USD):$2,250.00(50pcs/month)B0F9NWKRQ5 (4.1/5 (470 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0F9NWKRQ5 (4.1/5 (470 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0GYKYKZDXBrand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场目前不值得进入，核心原因不是“有没有利润”，而是“新品牌几乎没有真实成功样本”，而且已明显偏向成熟品牌主导。 现有数据里，整体可识别利润产品只有50%，但新上架产品的盈利率是0%，这说明新进入者当前没有跑通；同时市场里只有1个新品牌、1个老品牌、仅1个新上架产品，样本虽小但方向很清楚：这不是适合小品牌试错的地方。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0F9NWKRQ5Phydge2025-05-23Yes$45.050pcs$2250.033.31%$749.48Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0GYKYKZDXPhydge2026-04-26No$--pcs$--%$-#New Product Success Rates
Listing这个市场不值得进入，结论很明确：老品牌已经占住核心利润位，新品几乎没有真正可复制的成功路径。 当前样本里可识别利润的产品只有50.00%为盈利，但新上架产品的盈利率是0.00%，而且旧品牌新品的盈利率也是0.00%，说明新品进入后大概率直接掉进价格战或差异化不足的陷阱。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Phydge#Success Rate by Entry Time
Listing这个市场不值得进入：当前是明显的高风险价格战市场，且对新品牌并不友好。 现有数据里，新品成功样本几乎没有，最近一批新发布只有 Phydge 的 B0GYKYKZDX，且它是未盈利、无活跃销量的新产品；市场利润分布也只看到 1 个处在 30%~40% 区间、另 1 个是“其他”，新产品端没有任何可复制的稳定盈利样本。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesPhydge Portable Bottle Warmer for Travel,12.5oz Cordless Baby Milk Warmer on The go for Formula,Breastmilk,Water,3 Mins Fast Heating & Precise Temp Control Travel Essential
This listing is deemed profitablePrice (USD)$45.00Released TypeOld Release (2025-05-23)Brand is an old entry in this marketSize and Weight25.9 x 11.3 x 11.1 cm, 798.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
浅蓝白配色，偏母婴护理风格，视觉上更柔和干净, 便携圆柱瓶身+顶部出液口的一体式旅行暖奶器形态，区别于传统台式暖奶器Key Buying Motive
支持5档精准温控，并可在旅行场景下快速加热乳汁/水，兼顾恒温与便携Target Customers
经常外出、旅行、乘机或带娃通勤，需要随时加热配方奶/母乳的家长Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,250.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight31.33% / 33.31%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight22.69% / 24.66%Peak / Non PeakSales & BSR Performance