- Benchmark ASINB0DT5TJ72V
- MarketplaceUS
- Category ID165796011
- Analyzed Products
- Keywordstroller seat liner, baby stroller cushion, stroller insert
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-27
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很直接：这个市场不值得进入。 新品牌只有2个，却只跑出1个盈利新品，成功率11.11%，同时大部分新品利润集中在12.27%~24.40%，已经是明显的价格竞争区；对小商家和跨品类大品牌来说，都不是好进场点。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing不能进入。这个市场对新入场者不友好，且已经出现明显的价格战/高壁垒信号；按你500,000元预算，只够碰到少数可测ASIN的前期投放，但不足以覆盖长期品牌、研发和认证成本。
证据很直接：新品牌THE KENKYO虽然有1个可盈利款B0FJ84WSBP，单品预算不清但月销约200、月营收约54.5万日元，利润率23.61%；但同品牌另一个新品B0FJ854GJ4直接不盈利。新品牌Ovelin 7个产品里0个盈利，7个全亏，说明新品牌失败率极高。整体上，新品牌新品盈利率只有11.11%，但非盈利率高达88.89%；老品牌新品盈利率27.78%，非盈利率72.22%，说明真正能吃到利润的几乎都是老品牌或老品牌延伸款，不是小商家可复制路径。再看竞争，Momcozy这类老品牌的可盈利新品B0GKMG2VQ9、B0GKMG2VQ9、B0GG9ZQ6YK、B0DT5TJ72V，单品售价约$33，利润率25.68%~26.4%，但其新品B0H6FK8N4H已转为不盈利；同时可见的成功产品多在“翻面双面设计、透气凉感、头枕护垫、四季通用”这些功能差异上，而普通同质化款很容易亏。当前市场新增品牌并不多，但新品牌成功率低、失败率高，且不少“看起来有销量”的款子都在高レビュー、高投放环境下竞争，明显不适合小商家硬闯。
Early sourcing + logistics + marketing budget (USD)$7,415.01 - $23,227.01Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?66.66%New listing success rate (old brands):27.78%New listing success rate (new brands):11.11%Which new brands have these successful new listings?Which old brands have these successful new listings?Potential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 直接使用原装婴儿推车/安全座椅自带坐垫或内垫：这是最省钱、最容易获得的替代方案，很多用户会先尝试原配配置而不是额外购买插垫。
- 购买可拆洗的通用推车坐垫/汽车安全座椅垫（非婴儿专用插片）：通常价格更低、款式更多，且可在不同阶段继续使用，适合只想改善舒适度的人。
- 用薄毯/纱布巾/襁褓布做临时加垫：几乎零成本、家中现成，适合短途出行或临时保暖需求，但功能性较弱。
- 选购推车凉席或透气垫（竹席/网眼垫）：在夏季对“闷热、出汗”痛点更直接，往往比全功能插垫更便宜，也更容易快速替换。
- 使用可调节的头枕/侧翼支撑配件：如果用户主要担心宝宝头部晃动，单独的头部支撑件比整套插垫更便宜、更轻便。
- 购买二手婴儿推车配件或闲置平台同类垫子：在预算敏感场景下，二手/转售市场通常显著低于新品价格，且容易找到临时过渡方案。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：新品竞争已经明显偏向价格与品牌硬仗，近一年新发布里只有22.22%赚钱，而整体可判定产品里也只有31.18%盈利；更关键的是，老品牌新推成功率27.78%，新品牌只有11.11%，但新品牌新推失败率高达88.89%，说明这里不是“低门槛机会”，而是需要强品牌力和持续投放才能活下来的市场。
New products with Highest revenueTHE KENKYO
Recent Monthly Revenue (USD):$5,450.00(200pcs/month)B0FJ84WSBP (4.7/5 (255 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsMomcozy
Recent Monthly Revenue (USD):$15,183.00(450pcs/month)B0GKMPNPXR (4.3/5 (186 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$14,908.50(450pcs/month)B0GKMG2VQ9 (4.3/5 (188 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$14,706.00(450pcs/month)B0GG9ZQ6YK (4.3/5 (188 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast investment in new productsLeast profitable new productsMost investment in new productsOvelin
Recent Monthly Revenue (USD):-(-)B0FXDWGZM2 (4.5/5 (38 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0FR15L2SB (4.5/5 (38 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0FZBKVRQ8 (4.5/5 (38 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 新生儿头颈支撑更强，和普通冷垫区分明显
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- 奶白+木棕图案温和耐看，适合偏自然风家长
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- 可翻面双材质，兼顾四季使用，购买场景更广
B0BYVHS4KD (4.6/5 (546 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 蓝色凉感网布外观很醒目，夏季清爽感强
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- 主打降温透气，不是常规厚垫，功能差异大
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- 适合怕热宝宝和夏天出行，容易吸引点击
B0GSDKW7WZ (4.1/5 (211 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入：新品牌成功率低、旧品牌主导，新品利润又明显偏薄，已经接近价格战区。 以当前数据看，小商家几乎没有“无套路”胜算；大品牌也不是好进场，除非愿意砸更高预算做品牌和差异化，否则大概率被压在低利润里。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0GKMPNPXRMomcozy2025-03-17Yes$33.74450pcs$15183.026.4%$4008.32B0GKMG2VQ9Momcozy2025-02-28Yes$33.13450pcs$14908.525.92%$3864.29B0GG9ZQ6YKMomcozy2025-03-17Yes$32.68450pcs$14706.025.68%$3776.51B0DT5TJ72VMomcozy2026-03-18Yes$32.31400pcs$12924.025.48%$3293.04
B0CLL42NMTCOOLBEBE2023-10-23Yes$16.47500pcs$8235.017.35%$1428.78
B0F2FDHY2XKaseeous2025-03-29Yes$19.99300pcs$5997.022.74%$1363.72
B08FMKNLK6Pro Goleem2020-08-11Yes$20.32400pcs$8128.016.58%$1347.63B0FJ84WSBPTHE KENKYO2025-08-21Yes$27.25200pcs$5450.023.61%$1286.75
B0FLDFVBW8TinlyFinly2025-10-18Yes$27.99200pcs$5598.022.59%$1264.59
B0F2F6H69ZKaseeous2025-03-29Yes$20.16300pcs$6048.020.41%$1234.4
B0DK14C1L3COOLBEBE2025-01-05Yes$17.8400pcs$7120.015.66%$1115.0
B0DGDH784RTinlyFinly2024-09-08Yes$27.99150pcs$4198.521.97%$922.42
B0F64YZPQ3TinlyFinly2025-07-11Yes$27.99150pcs$4198.520.09%$843.48
B0F7XCL318mamatepe2025-05-13Yes$28.95100pcs$2895.026.91%$779.05
B0FLD93LF7TinlyFinly2025-10-18Yes$27.99150pcs$4198.518.47%$775.47
B0F7XJ4XTYmamatepe2025-05-13Yes$28.09100pcs$2809.025.98%$729.78
B0F7X96N8Smamatepe2025-05-13Yes$27.23100pcs$2723.025.38%$691.1
B0F3WTKCJMKaseeous2025-04-12Yes$26.87100pcs$2687.024.18%$649.72
B0FLDGS5V7TinlyFinly2025-10-18Yes$27.99100pcs$2799.021.64%$605.71B0BYVHS4KDmamatepe2023-03-18Yes$26.89100pcs$2689.022.17%$596.16Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0DT5TJ72VMomcozy2026-03-18Yes$32.31400pcs$12924.025.48%$3293.04B0FJ84WSBPTHE KENKYO2025-08-21Yes$27.25200pcs$5450.023.61%$1286.75B0FLDFVBW8TinlyFinly2025-10-18Yes$27.99200pcs$5598.022.59%$1264.59B0FLD93LF7TinlyFinly2025-10-18Yes$27.99150pcs$4198.518.47%$775.47B0FLDGS5V7TinlyFinly2025-10-18Yes$27.99100pcs$2799.021.64%$605.71B0GSDKW7WZKaseeous2026-03-13Yes$19.99100pcs$1999.015.91%$318.05#New Product Success Rates
Listing结论很明确：这个市场不适合进入。 新品牌只有2个，但新品成功率只有22.22%，整体新品可盈利率也只有31.18%，更关键的是大多数新品利润都挤在12.27%~24.40%这个区间里，已经是明显的价格竞争环境；同时，失败样本里大量品牌都在亏损或几乎没跑出来，说明这里不是“可轻松切入”的市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
TinlyFinlyMomcozyKaseeousTHE KENKYONonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
DUSHARKFUNGFUOvelinOther#Success Rate by Entry Time
Listing这个市场不值得进入：已经明显接近/进入饱和，而且新品牌成功率太低，竞争方式偏向价格战和高投入营销。 近一年几乎没有真正健康的新品牌扩张，反而是大量新上架里大多数都没跑通；你这个预算 50 万 CNY 只能覆盖单个 ASIN 的前期启动，勉强够做尝试，但不足以支撑长期烧钱打品牌战。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 1 1 3 0 0 18 2026 0 0 0 1 1 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 1 0 0 1 2025/9 0 0 0 0 0 0 0 10 2025/10 0 0 0 1 2 0 0 2 2025/11 0 0 1 0 0 0 0 4 2025/12 0 0 0 0 0 0 0 1 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 1 1 0 0 1 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesmamatepeB0BYVHS4KD (4.6/5 (546 Reviews))Infant Insert Compatible with 4moms Mamaroo & Graco Swing and Infant Car Seat, Stroller, Other Baby Swing, Rocker, Bouncer, Bassinet Newborn Insert Head & Body Support Cushion, Reversible Design
This listing is deemed profitablePrice (USD)$26.89Released TypeOld Release (2023-03-18)Brand is an old entry in this marketSize and Weight23.3 x 13.6 x 12.8 cm, 200.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
奶白色与木棕/棕色印花组合，偏自然温和风格, 可翻转双面设计，一面绒感一面透气网面；整体偏厚实加长的新生儿支撑垫形态Key Buying Motive
兼容4moms Mamaroo/Graco等多场景使用，并带加厚头枕与3个额外安全带护垫Target Customers
需要在摇椅、婴儿车、提篮和摇床之间频繁切换的新生儿家庭Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,689.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight18.36% / 22.17%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight6.10% / 9.92%Peak / Non PeakSales & BSR Performance
COOLBEBEB0CLL6GQG8 (4.6/5 (95 Reviews))COOLBEBE New 2-in-1 Babybody Supports for Baby Newborn Infants - Extra Soft Stroller Cushion Pads Car Seat Insert, Seasons, Pink
This listing is deemed profitablePrice (USD)$16.39Released TypeOld Release (2023-10-23)Brand is an old entry in this marketSize and Weight30.5 x 27.0 x 3.1 cm, 231.00gProfitable Factors
Based on old ASINDistinct functions and featuresLow pricing strategyDesign & Appearance
粉色系，偏柔和婴儿风格, 采用 2-in-1 可拆分/可翻转的“企鹅形”包裹式内垫结构，外观辨识度高于普通单片坐垫Key Buying Motive
双面可翻转、可拆内芯，兼顾四季使用与不同包裹感Target Customers
面向新生儿、早产儿以及需要更强头颈身体包裹支撑的婴儿家庭Early Investment
Investment
Monthly Revenue (Recent) (USD)$3,278.00200 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight8.40% / 12.90%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-4.26% / 0.25%Peak / Non PeakSales & BSR Performance
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