
结论很直接:这个市场不适合进入,已经是高竞争、低利润、接近价格战的市场,小品牌不建议进,大品牌也只有在能带来明显产品升级和品牌势能时才勉强可做。 现有数据里,新品牌只有 5 个,但真正跑通的新品牌新品只有 1 个,成功率只有 12.5%,而且整体新上市产品 11 个里仅 3 个盈利,72.73% 失败,说明不是靠普通打法就能赢的市场。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不适合进入,用户预算 50万人民币能覆盖入门,但不足以把胜率做出来。 当前不是蓝海,而是已经进入高风险、强竞争、接近价格战的状态;对小商家尤其不友好,贸然进入大概率会被低利润和流量成本吞掉。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场可以做,但只能按“大品牌打法”进;对小品牌来说不值得进。 依据现有样本,市场的平均利润难度是中等,且头部成功明显依赖品牌力和规模;新品牌里只有少数能跑通,像 STEADYCRUNCH 这种新品牌 2 个新品全部亏损,说明低价同质化打法基本没戏。
结论很明确:这个市场不适合进入。 新品利润表现偏弱,整体已经进入低利润挤压区,且新入场品牌里成功样本太少,说明不是靠正常打法就能轻松跑出来的市场。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B07ZC25ZGX | Nature's Garden | 2019-10-20 | Yes | $44.0 | 2000pcs | $88000.0 | 17.67% | $15549.6 |
![]() | B0BP9WCFSC | Healthy Earth | 2022-12-07 | Yes | $28.99 | 500pcs | $14495.0 | 12.17% | $1764.05 |
![]() | B0CL8BN29L | Purely Sprouted | 2023-10-17 | Yes | $36.02 | 200pcs | $7204.0 | 18.81% | $1355.08 |
![]() | B0GML7M3FP | Generic | 2026-02-09 | Yes | $29.15 | 200pcs | $5830.0 | 19.5% | $1136.85 |
![]() | B0GWKDRHM9 | Nuts.com | 2026-04-08 | Yes | $20.99 | 200pcs | $4198.0 | 11.34% | $476.06 |
![]() | B0GKWWR12G | Generic | 2026-01-31 | Yes | $29.98 | 50pcs | $1499.0 | 16.12% | $241.64 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0GML7M3FP | Generic | 2026-02-09 | Yes | $29.15 | 200pcs | $5830.0 | 19.5% | $1136.85 |
![]() | B0GWKDRHM9 | Nuts.com | 2026-04-08 | Yes | $20.99 | 200pcs | $4198.0 | 11.34% | $476.06 |
![]() | B0GKWWR12G | Generic | 2026-01-31 | Yes | $29.98 | 50pcs | $1499.0 | 16.12% | $241.64 |
这个市场不适合现在进入,整体已经进入高竞争、低利润的压力区。 真实能站住脚的新品牌案例极少,且新品牌成功几乎都依赖大预算、品牌力或老品牌背书;小品牌如果想硬闯,胜算很低。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这不是适合进入的市场:当前已经接近/进入价格战区,整体对大品牌和小品牌都不友好。 近期开局 11 个新上架里只有 3 个能算盈利,成功率 27.27%,但这 3 个全部来自老牌/大牌路径,真正新品牌的新上架成功率只有 12.5%,而且失败的 7 个里有 5 个来自新品牌,说明新品牌进场难度很高。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5 |
| 2026 | 0 | 0 | 0 | 3 | 0 | 0 | 0 | 3 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 |
| 2026/2 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 2 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |