- Benchmark ASINB01MYA0T9Q
- MarketplaceUS
- Category ID16323101
- Analyzed Products
- Keywordhealthy snacks, gourmet snacks
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-27
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入：已经是明显的价格战区，而且新品牌成功率只有14.29%，不是可复制的高胜率赛道。 用户预算50万CNY足够覆盖单个ASIN的前期启动，但这只够“上架试水”，不够扭转这个类目里低毛利、强竞争的底层现实；小商家现在进场风险很高，大品牌若没有明显功能差异、设计差异或渠道优势，也不应进。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不适合进入。 预算上你能做单个ASIN的早期启动，但市场本身已经进入高风险竞争区，利润率普遍偏低，新品牌成功率只有16.67%，而失败占83.33%；对小商家来说，不值得推进。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):14.29%Which new brands have these successful new listings?Alternatives- 烤鹰嘴豆/脆豆混合装：与高蛋白健康零食定位相近，但通常单价更低、货架更常见，且更容易在超市或大包装渠道买到。
- 基础混合坚果（无调味或轻盐版）：比“高端/gourmet”坚果零食更容易找到平价替代，适合追求饱腹感和便携性的人群。
- 种子类零食（南瓜籽、葵花籽、瓜子仁）：价格通常更友好，且可直接作为随手零食，能替代健康零食中的“脆感+营养”需求。
- 爆米花零食（空气爆米花或轻调味）：成本通常更低、体积大、满足感强，适合想要低门槛、低预算零食替代的用户。
- 烤黄豆/脆黄豆：和烤鹰嘴豆类似，蛋白质感强，通常在健康食品渠道或亚洲超市更容易买到，价格也常更有优势。
- 自制健康零食原料包：例如单买鹰嘴豆、坚果、种子后自行简单烘烤，能显著降低单次成本，也更灵活控制口味和配料。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这不是适合进入的市场。 市场已经明显偏向价格战：整体可识别利润产品只有6.06%，新上架产品里只有14.29%能赚钱，但亏损新上架产品占到71.43%；同时新品牌在新产品里的盈利率只有14.29%，而亏损率高达71.43%。
证据很直接： 赢家几乎只靠少数差异化切入。OZ ERCIYES 的 B0FSF9PPB5，售价13.50美元，34条评论，4.6星，前3个月平均卖66件，最近月销50件，月营收675美元，毛利率13.1%，早期投入2574.63美元，其中广告616.88美元；它卖的是“高蛋白鹰嘴豆零食”，靠功能差异和定位差异取胜。对比之下，Floresta em Pé 的 B0GYZ978KZ，946条评论、4.6星、月销250件、月营收2140美元，但毛利率只有-0.9%，早期投入1284美元却仍亏损；STEADYCRUNCH 的 B0FL82GBVJ 只有19条评论、3.4星，毛利率-10.1%，直接走不动。老品牌 Premium Orchard 的 B0D9WM9YMK 也没能赚钱，48条评论、3.9星、月销50件，毛利率10.7%但近期只剩74.83美元月利润，说明这里不是“有销量就能赚钱”，而是利润被压得很薄。时间趋势也不支持进场：2025年只有1个盈利新产品，2026年已经出现3个亏损新产品，市场在继续加剧，而不是变好。
结论很清楚：大品牌和小品牌都不该现在入场。 如果硬要看标杆，大品牌只能参考 OZ ERCIYES 的 B0FSF9PPB5，复制它的“单一功能卖点 + 明确健康定位 + 13美元左右价格带 + 早期约2574.63美元投入”；小品牌唯一可参考的成功案例也只有它，因为它满足新品牌盈利，但这是例外，不是常态。需要避开的反面样本是 Floresta em Pé 的 B0GYZ978KZ 和 STEADYCRUNCH 的 B0FL82GBVJ：一个是高评论高销量但仍亏，另一个是低评论低评分且亏损更重。短结论：不建议推进。
New products with Highest revenueFloresta em Pé
Recent Monthly Revenue (USD):-(-)B0GYYRC43T (4.6/5 (946 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$2,140.00(250pcs/month)B0GYZ978KZ (4.6/5 (946 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsPremium Orchard
Recent Monthly Revenue (USD):-(-)B0F58MQ1QXBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0D13CMKVLBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$698.00(50pcs/month)B0D9WM9YMK (3.9/5 (48 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQLeast investment in new productsMost investment in new productsOZ ERCIYES
Recent Monthly Revenue (USD):$675.00(50pcs/month)B0FSF9PPB5 (3.8/5 (34 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableLeast profitable new productsSTEADYCRUNCH
Recent Monthly Revenue (USD):-(-)B0FL82GBVJ (3.4/5 (19 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0FL8327KVBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 黑金包装对比强烈，货架上更容易被注意到
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- 单一烘烤鹰嘴豆形态很少见，和常规混合坚果差异大
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- 主打高蛋白、无麸质、纯植物基，定位更明确
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- 适合想找更健康替代薯片/坚果的人群
B0FSF9PPB5 (3.8/5 (34 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 大红包装很醒目，点击停留感强
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- 火辣口味腰果更有个性，和原味/甜味坚果区分明显
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- 11盎司可重复密封袋，适合办公室、健身、校园场景
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- 辣味零食+健康坚果的组合，目标人群较明确
B0C87SF14T (4.4/5 (72 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入：新品利润结构偏弱，低毛利和亏损占比高，已经进入明显的价格战区。 你手上的 50万 CNY 预算，足以覆盖部分单品前期启动，但不足以改变这个类目里“低毛利+强竞争”的底层现实；对大品牌和小商家来说，都不是一个高胜率市场。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FSF9PPB5OZ ERCIYES2025-09-24Yes$13.550pcs$675.013.12%$88.56B0C87SF14TPlatinum2023-06-15Yes$14.9950pcs$749.511.35%$85.07Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FSF9PPB5OZ ERCIYES2025-09-24Yes$13.550pcs$675.013.12%$88.56#New Product Success Rates
Listing这个市场不适合进入，结论很明确：已经接近价格战区，且对新品牌/小商家都不友好。 目前能确认的“新品牌”只有4个，但新上架产品里只有1个盈利，成功率仅16.67%；更关键的是，非盈利新产品占83.33%，而且大多数新品利润率都卡在10%上下或更低，说明不是健康增长，而是已经在拼价格和拼投放。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
OZ ERCIYESNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Floresta em PéSTEADYCRUNCHNNH International INC#Success Rate by Entry Time
Listing这个市场不值得进入，已经明显是高风险价格战市场。 新品牌只有4个，但新上架产品7个里只有1个成功，成功率14.29%；同时新产品利润区间只有-13.50%到6.55%，大部分连10%都达不到，说明不是“还能试试”，而是已经被低利润和同质化压得很紧。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 1 0 0 0 2 2026 0 0 1 0 0 0 0 3 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 2 2025/9 0 0 0 1 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 1 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 2 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesPlatinumB0C87SF14T (4.4/5 (72 Reviews))Platinum’s Hot & Spicy Cashews - Plant Based Protein, Fiber, Healthy Snack - Hot & Spicy Flavor - Nutritional Boost - Can Bring at Home, Work, Office, Gym & School - 11 oz Individual & Resealable Pouch
This listing is deemed profitablePrice (USD)$14.99Released TypeOld Release (2023-06-15)Brand is an old entry in this marketSize and Weight23.7 x 15.8 x 5.4 cm, 312.00gProfitable Factors
Based on old ASINDistinct functions and featuresLow pricing strategyDesign & Appearance
红色包装在坚果类货架上较醒目，利于形成差异化记忆点, 11盎司可重新密封袋装，份量比常见单次小袋更适合家庭/办公室场景Key Buying Motive
主打火辣口味的腰果，兼顾蛋白质和纤维，区别于多数偏原味或甜咸混合坚果产品Target Customers
偏好辣味零食、同时又想要比薯片更健康的办公室/健身/校园人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$749.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight7.10% / 11.35%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-3.86% / 0.39%Peak / Non PeakSales & BSR Performance
OZ ERCIYESB0FSF9PPB5 (3.8/5 (34 Reviews))Roasted Chickpeas Snack – Crunchy Garbanzo Beans, Healthy Bean Snack, Crispy Chickpeas, Chickpea Snacks, High Protein – 8.8 oz Bag
This listing is deemed profitablePrice (USD)$13.50Released TypeNew Release (2025-09-24)Brand is a new entry in this marketSize and Weight15.6 x 15.0 x 6.7 cm, 249.00gProfitable Factors
Distinct functions and featuresDesign & Appearance
黑金色包装搭配浅色鹰嘴豆，视觉上比常规坚果/混合零食袋更突出, 8.8盎司可重复密封袋，主打整粒烘烤鹰嘴豆的单一品类零食，而不是混合坚果/果干拼配Key Buying Motive
主打高蛋白、富含纤维的纯鹰嘴豆脆零食，定位比普通薯片/坚果更健康；可直接食用，也可撒在沙拉或用于食谱Target Customers
适合追求高蛋白、无麸质、纯植物基日常零食的人群，尤其是想用鹰嘴豆替代薯片和坚果的健康饮食用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$675.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight9.05% / 13.12%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-0.39% / 3.68%Peak / Non PeakSales & BSR Performance