- Benchmark ASINB0GSBR77FJ
- MarketplaceUS
- Category ID2528077011
- Analyzed Products
- Keywordbuilding toys, sensory toys
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-27
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很直接：这个市场不适合进入，已经是明显的价格战市场，新品牌与小卖家都不应再进。 现有数据显示，新品牌总数只有6个，但最近12个新品牌新上产品里0个盈利，整体新上架成功率只有7.69%，而且最近入场的新品利润表现继续走弱，不是增长型市场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：不建议进入，这个市场已经偏向价格战和饱和，500,000 CNY 只能覆盖少数入场动作，不能支撑长期竞争。 市场里可识别盈利产品占比只有16.09%，新发布产品盈利率只有7.69%，而且最近一年新品几乎清一色亏损，说明不是正常的增量市场，而是高压竞争场。
Early sourcing + logistics + marketing budget (USD)$1,051.70 - $1,051.70Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?53.84%New listing success rate (old brands):14.29%New listing success rate (new brands):0.00%Which old brands have these successful new listings?Potential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 可重复使用的捏捏乐解压玩具（如硅胶挤压球、软胶指尖玩具）：通常比整盒史莱姆更便宜，几乎不脏手，也不需要额外收纳和清洁。
- 便携式触觉减压小玩具套装（如迷你弹力球、指尖陀螺、按压泡泡板）：购买门槛低，适合替代“感官刺激+解压”需求，且更耐用。
- DIY基础手工材料包（如橡皮泥/超轻黏土/手工粘土小包）：相比成品史莱姆更容易在本地买到，玩法类似但价格通常更低，也更方便家长控制用量。
- 感官瓶/情绪瓶（闪粉瓶、液体摇摇瓶）：对儿童有视觉与触觉吸引力，脏乱程度低，家长接受度更高，适合作为替代的感官安抚方案。
- 低成本桌面解压用品（如可揉捏橡皮、软泡棉笔、桌面按压垫）：更适合日常缓解焦躁和课堂小奖品场景，单价低、补货简单。
- 拼装类迷你积木/磁力块入门套装：如果用户购买目的是“建构玩具+专注玩耍”，这类产品通常更耐玩、复玩性更高，且不会像史莱姆那样容易耗损。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：已经明显走向价格战，且新品牌胜率极低。 现有数据里，新品整体盈利率只有16.09%，但新上架产品的盈利率只有7.69%，而且最近几个月新上架几乎清一色亏损；这不是健康增长，更像是竞争加剧后的挤压市场。
New products with Highest revenueJOYIN
Recent Monthly Revenue (USD):$3,018.00(300pcs/month)B0GPMTY96G (4.7/5 (24 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsOkaybee
Recent Monthly Revenue (USD):$1,087.50(75pcs/month)B0CY1RWBYM (4.3/5 (851 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$1,071.75(75pcs/month)B0D2VQDCJN (4.3/5 (850 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$729.50(50pcs/month)B0D9WJHY5R (4.3/5 (850 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableMost investment in new productsLeast investment in new productsMOOZ
Recent Monthly Revenue (USD):-(-)B0G33TXCZXBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0H3KQJFZPBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$799.00(100pcs/month)B0GLYT9CYK (4.1/5 (133 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Least profitable new productsJigejunfa
Recent Monthly Revenue (USD):-(-)B0GH131MKM (4.5/5 (15 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GGZW89GJBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 宇宙蓝主题最鲜明，和其他款配色区分最大
- |
- 星球星星配件+蓝色水感，画面吸睛
- |
- 知名品牌感更强，商品图更容易建立信任
B0D5TD6KVM (4.4/5 (874 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 蓝y联名授权，IP识别度高，差异最明显
- |
- 10盒彩色史莱姆+多种配件，产品图内容最丰富
- |
- 礼盒感强，适合喜欢联名与送礼的家长点击
B0FQXMFMZY (4.5/5 (146 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Sales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经进入明显的价格战/过度拥挤区，且最近新入场品牌几乎没有成功。 新品牌新上架里，盈利率为0%，亏损新上架占100%；从新产品利润分布看，19.23%在亏损10%以上，7.69%略亏，19.23%连10%以内都做不到，只有3.85%做到10%~20%，说明不是健康竞争，而是低价硬拼。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0GSS4MMT4MIAEZOUYOX2026-03-16Yes$13.94600pcs$8364.015.18%$1269.66B0GSBR77FJDONYMAIGIDI2026-03-12Yes$24.12100pcs$2412.028.25%$681.39
B0D814N5M2LAWOHO2024-06-25Yes$15.83200pcs$3166.011.42%$361.56
B0DWSR1HH1MERMAIDSLIME2025-02-11Yes$13.19100pcs$1319.016.42%$216.58
B0DSWGR74KWUJYLY2025-01-13Yes$14.99100pcs$1499.014.41%$216.01
B0FBWW3RPLJoytry2025-06-04Yes$14.87100pcs$1487.012.1%$179.93
B0F6T1SPZVRowecvce2025-04-29Yes$14.16100pcs$1416.010.51%$148.83B0D5TD6KVMCrazy Aaron's2024-06-08Yes$11.99100pcs$1199.010.14%$121.58B0CY1RWBYMOkaybee2024-04-30Yes$14.575pcs$1087.511.15%$121.26B0D2VQDCJNOkaybee2024-05-15Yes$14.2975pcs$1071.7510.6%$113.61
B0CGG836BXPlaybees2023-08-23Yes$15.7150pcs$785.513.07%$102.67
B0DR88YZKCGeneric2024-12-23Yes$14.3350pcs$716.514.04%$100.6B0D9WJHY5ROkaybee2024-08-04Yes$14.5950pcs$729.511.79%$86.01
B0DQBZH7Y7Waybla2024-12-12Yes$13.9950pcs$699.512.03%$84.15Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GSS4MMT4MIAEZOUYOX2026-03-16Yes$13.94600pcs$8364.015.18%$1269.66B0GSBR77FJDONYMAIGIDI2026-03-12Yes$24.12100pcs$2412.028.25%$681.39#New Product Success Rates
Listing结论很明确：这个市场不值得进入，已经接近价格战/饱和区，新品牌基本没有真实机会。 现有数据里，新上架产品成功率只有7.69%，远低于10%的高风险线；而且新品牌自己发布的新产品盈利率为0%，说明不是“努力就能赢”，而是大多数新入场都直接失败。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
MIAEZOUYOXDONYMAIGIDINonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Horizon Group USAMOOZOther#Success Rate by Entry Time
Listing这个市场不值得进入：新品成功率只有7.69%，而且新品牌6个里没有任何一个做成真正盈利的新上新，已经是高风险、接近价格战的市场。 2025到2026的上新节奏并没有放缓，反而持续有新品牌和旧品牌不断试错，但最近一批结果明显偏差：26个新发布里只有2个盈利，24个不盈利；2026年新发布里盈利的只有2个，失败的远多于成功，说明竞争正在变得更难，不是更容易。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 2 1 3 0 0 0 0 7 2026 3 0 1 1 1 0 0 7 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 2 1 0 0 0 0 0 0 2025/9 0 0 3 0 0 0 0 2 2025/10 0 0 0 0 0 0 0 2 2025/11 0 0 0 0 0 0 0 2 2025/12 0 0 0 0 0 0 0 1 2026/1 0 0 1 0 0 0 0 2 2026/2 0 0 0 0 0 0 0 0 2026/3 2 0 0 1 1 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 1 0 0 0 0 0 0 4 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesCrazy Aaron'sB0D5TD6KVM (4.4/5 (874 Reviews))Crazy Aaron's Slime Charmers® - Cosmic Matter - Blue Water Slime, Sensory Toys for Kids - Creative and Endless Fun, Stress Relief Therapy, Gifts for Girls and Boys - Made in USA
This listing is deemed profitablePrice (USD)$11.99Released TypeOld Release (2024-06-08)Brand is an old entry in this marketSize and Weight10.0 x 9.7 x 7.4 cm, 285.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
亮蓝色水感史莱姆，视觉上更偏“宇宙水蓝”主题。, 星球、星星等太空主题配件，且搭配蓝色水感基底，形成明确的宇宙风外观。Key Buying Motive
可混入独特配件并带蓝莓香味；主打可拉、可捏、可混合的自创玩法，且易清洁。Target Customers
偏好品牌感更强、注重安全材质和低清洁负担的3岁以上儿童家庭。Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,199.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight6.77% / 10.14%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-4.81% / -1.45%Peak / Non PeakSales & BSR Performance
LAWOHO 6 Pack Slimes, Pink & Blue Slime Kit with Cloud, Butter Clear Water Slime, Non-Sticky Soft Sensory Toys, Slime Party Favors, Goodie Bag Stuffers for Girls & Boys Birthday Christmas Slime Gifts
This listing is deemed profitablePrice (USD)$15.83Released TypeOld Release (2024-06-25)Brand is an old entry in this marketSize and Weight17.9 x 12.8 x 5.6 cm, 480.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
粉蓝配色明显，偏柔和少女/节日风, 6包装、含云朵/黄油/透明/水状等多纹理组合，且带海滩小矮人主题装饰Key Buying Motive
把多种不同质地的预制史莱姆打包在一起，并附带挂件、亮片、泡沫球等混搭玩法Target Customers
更适合需要派对回礼、节日小礼物和8-12岁儿童感官玩具的买家Early Investment
Investment
Monthly Revenue (Recent) (USD)$3,166.00200 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight8.13% / 11.42%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-6.65% / -3.36%Peak / Non PeakSales & BSR Performance
Loading samples... 18%