- Benchmark ASINB0G49JVZ9C
- MarketplaceUS
- Category ID2528077011
- Analyzed Products
- Keywordbuilding toys, sensory toy
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-27
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，结论很明确：新品成功率只有7.32%，而且新品牌整体只有12个，已经接近“新品牌扎堆但利润偏薄”的危险区；对小商家更不友好，对大品牌也不是好机会。 现在不是“有没有人能卖出去”的问题，而是“卖出去后还能不能保住利润”的问题，数据已经显示这里更像价格战市场，而不是增长市场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：不建议进入，这个市场对新卖家是高风险价格战区。 用户预算500,000 CNY看起来足够覆盖单个ASIN前期上架，但放到这个市场里，真正能跑出来的新品往往需要更高的品牌、研发和投放投入；而且市场里多数新卖品已经掉进低利润甚至亏损区，不是“便宜就能做”的赛道。
证据很直接：市场整体可盈利产品占22.58%，但新品可盈利率只有12.20%，已经接近高风险线；同时利润率中位区间下限甚至到-7.62%，说明新品竞争非常激烈。 典型新品牌里，Horizon Group USA 4个新产品全亏，0%新产品盈利率；MOOZ 4个新产品全亏，且代表新品B0GLYT9CYK售价7.99美元、利润率-12.47%，B0G33TXCZX也直接无销售；Jigejunfa 2个新品全亏，B0GH131MKM利润率9.0%，仍低于“可接受”的15%门槛。只有Gui Gui的B0G49JVZ9C表现出单品成功，售价17.99美元、利润率24.28%，但它的品牌样本只有1个产品，不能当成稳定入场范本。对老品牌Joytry来说，4个盈利、6个亏损，品牌盈利率40%，但其成功样本B0FC1XVSG8、B0FC1MM32W分别只有16.57%和15.21%利润率，说明就算是老品牌，也只是勉强过线，不是轻松赚钱；而同品牌新品B0FNM4DZ5F、B0FKB85C22、B0FNWQQK2Z全部亏损。产品层面也印证了这个结论：唯一明显的新品成功B0G49JVZ9C靠的是“钥匙扣/挂件化”的差异化设计；另一个能赚的B0GSS4MMT4是老带新、14个迷你装组合，靠低价和组合玩法取胜。
Early sourcing + logistics + marketing budget (USD)$1,051.70 - $16,105.61Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?43.90%New listing success rate (old brands):16.67%New listing success rate (new brands):8.70%Which new brands have these successful new listings?Which old brands have these successful new listings?Potential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 捏捏球/解压球：通常更便宜、无需拆包装调配，脏污风险更低，适合想要即时解压但不想处理黏手和清洁问题的用户。
- 指尖陀螺/指尖玩具：价格门槛更低、体积小、便携性强，作为临时替代的感官刺激工具很常见，尤其适合不想购买成套史莱姆的人。
- 按压弹跳类感官玩具（如挤压泡泡板、Pop It）：上手成本低、重复使用性强，几乎不需要维护，比史莱姆更适合课堂、车内或办公室场景。
- 橡皮泥/轻黏土：通常更容易在文具店、玩具店或网购平台买到，价格往往更低，也更适合做“建构玩具”替代，因为可以塑形、压模、反复玩。
- 硅胶触感拼块/触觉积木：偏“建构+感官”双属性，往往比整盒史莱姆更耐用、可清洗，适合家长希望减少脏乱但仍保留触感体验的情况。
- 自制基础黏土/面团（厨房级材料）：如果用户只是想要触觉刺激而不是品牌玩具，自制成本最低、获取最容易，可快速替代成套感官玩具。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，尤其不适合小商家；对大品牌也不是好机会。 证据很直接：在同一子类里，已出现明显的“新品牌扎堆+低利润”信号，且多数新进产品利润率不到10%，已经接近价格战区。
New products with Highest revenueHorizon Group USA
Recent Monthly Revenue (USD):-(-)B0H3C58C4DBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$1,761.00(100pcs/month)B0FQXS1LJX (4.5/5 (148 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Recent Monthly Revenue (USD):$1,975.00(100pcs/month)B0FQXMFMZY (4.5/5 (146 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsJoytry
Recent Monthly Revenue (USD):$14,664.00(800pcs/month)B0FC1XVSG8 (4.6/5 (584 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$3,570.00(200pcs/month)B0FC1MM32W (4.6/5 (584 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$1,487.00(100pcs/month)B0FBWW3RPL (4.5/5 (264 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast investment in new productsMOOZ
Recent Monthly Revenue (USD):-(-)B0G33TXCZXBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0H3KQJFZPBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$799.00(100pcs/month)B0GLYT9CYK (4.1/5 (133 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Most investment in new productsGui Gui
Recent Monthly Revenue (USD):-(-)B0G49JVZ9C (4.5/5 (46 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableLeast profitable new productsJigejunfa
Recent Monthly Revenue (USD):-(-)B0GH131MKM (4.5/5 (15 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GGZW89GJBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 迷你挂件史莱姆，形态和普通罐装完全不同
- |
- 四种少女感配色，像美妆收藏套装，更吸睛
- |
- 可挂书包/钥匙，兼具玩具和配饰属性，点击率高
B0G49JVZ9C (4.5/5 (46 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 复活节彩蛋包装，节日辨识度很强
- |
- 史莱姆+玩偶+黏土切片组合，玩法更丰富
- |
- 颜色和包装都偏礼盒感，适合送礼和节日购买
B0DQBZH7Y7 (4.4/5 (130 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不建议进入。 新品盈利率只有12.20%，远低于可接受水平；而且新产品利润区间里，<10%的占比达到31.71%，再加上不少新品是老品牌切入，说明这里已经是低利润、强对抗的市场，价格战压力很重。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0G49JVZ9CGui Gui2026-06-15Yes$17.99700pcs$12593.024.28%$3057.59B0FC1XVSG8Joytry2025-06-05Yes$18.33800pcs$14664.016.57%$2429.83
B0GSS4MMT4MIAEZOUYOX2026-03-16Yes$13.94600pcs$8364.015.18%$1269.66
B0GSBR77FJDONYMAIGIDI2026-03-12Yes$24.12100pcs$2412.028.25%$681.39B0FC1MM32WJoytry2025-06-05Yes$17.85200pcs$3570.015.21%$543.0
B0D814N5M2LAWOHO2024-06-25Yes$15.83200pcs$3166.011.42%$361.56
B0G5QSC1K3A Little Spot2026-01-01Yes$24.9950pcs$1249.524.38%$304.63
B0DRYNHK1NOkaybee2024-12-31Yes$20.88100pcs$2088.012.9%$269.36
B0DRYMLC8POkaybee2024-12-31Yes$20.81100pcs$2081.012.51%$260.34
B0DWSR1HH1MERMAIDSLIME2025-02-11Yes$13.19100pcs$1319.016.42%$216.58
B0DSWGR74KWUJYLY2025-01-13Yes$14.99100pcs$1499.014.41%$216.01B0FBWW3RPLJoytry2025-06-04Yes$14.87100pcs$1487.012.1%$179.93
B0GV2PWVGWRowecvce2026-03-27Yes$20.1950pcs$1009.517.02%$171.82
B0CY1RWBYMOkaybee2024-04-30Yes$14.5100pcs$1450.011.15%$161.68
B0D2VQDCJNOkaybee2024-05-15Yes$14.29100pcs$1429.010.6%$151.48
B0F6T1SPZVRowecvce2025-04-29Yes$14.16100pcs$1416.010.51%$148.83
B0D5TD6KVMCrazy Aaron's2024-06-08Yes$11.99100pcs$1199.010.14%$121.58
B0FC23H73DJoytry2025-06-05Yes$19.0650pcs$953.012.73%$121.32
B0DR88YZKCGeneric2024-12-23Yes$14.3350pcs$716.514.04%$100.6
B0D9WJHY5ROkaybee2024-08-04Yes$14.5950pcs$729.511.79%$86.01Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0G49JVZ9CGui Gui2026-06-15Yes$17.99700pcs$12593.024.28%$3057.59B0GSS4MMT4MIAEZOUYOX2026-03-16Yes$13.94600pcs$8364.015.18%$1269.66B0GSBR77FJDONYMAIGIDI2026-03-12Yes$24.12100pcs$2412.028.25%$681.39B0G5QSC1K3A Little Spot2026-01-01Yes$24.9950pcs$1249.524.38%$304.63B0GV2PWVGWRowecvce2026-03-27Yes$20.1950pcs$1009.517.02%$171.82#New Product Success Rates
Listing这个市场不值得进，已经接近价格战和高竞争区，且新品牌成功率只有8.70%，低于10%的高风险线。 现有数据里，新品牌真正盈利的新发品只看到 2 个：Gui Gui 的 B0G49JVZ9C（24.3% 利润率，46 条评论，月利润约 3057.59 美元，入场预算 16105.61 美元）和 A Little Spot 的 B0G5QSC1K3；但失败的新品牌新发品有 21 个，明显多于成功案例，Jigejunfa 还出现 2 个新发品全部失败，MOOZ 4 个产品全亏，说明不是“能不能卖”的问题，而是“能不能在足够利润下持续活下来”的问题。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
DONYMAIGIDIMIAEZOUYOXRowecvceA Little SpotGui GuiNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Horizon Group USAMOOZOther#Success Rate by Entry Time
Listing结论很明确：这个市场不值得进入，已经进入高风险、接近价格战的状态。 最近新品牌成功率只有12.20%，但过去一年里新上架产品里大量是失败案例，2025年新品牌成功只看到2个，而失败有21个；2026年也延续了这种走势，3个成功、16个失败，说明竞争不是在变容易，而是在变硬。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 1 1 5 0 0 0 0 12 2026 3 0 3 2 3 0 0 11 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 1 2025/8 1 1 1 0 0 0 0 3 2025/9 0 0 3 0 0 0 0 2 2025/10 0 0 0 0 0 0 0 2 2025/11 0 0 0 0 0 0 0 2 2025/12 0 0 1 0 0 0 0 2 2026/1 0 0 3 0 1 0 0 2 2026/2 0 0 0 0 0 0 0 0 2026/3 2 0 0 2 1 0 0 1 2026/4 0 0 0 0 0 0 0 0 2026/5 1 0 0 0 0 0 0 4 2026/6 0 0 0 0 1 0 0 4 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesWaybla 4-Pack Butter Slime in Plastic Eggs, Easter Clay Slices, Figurines - Sensory Toy for Kids, Easter Egg Hunts, Basket Fillers
This listing is deemed profitablePrice (USD)$13.99Released TypeOld Release (2024-12-12)Brand is an old entry in this marketSize and Weight13.8 x 13.7 x 9.6 cm, 308.00gProfitable Factors
Distinct functions and featuresUnique appearance designDesign & Appearance
采用粉色、紫色、棕色、蓝色的复活节主题配色，在同类史莱姆中更有节日辨识度, 塑料蛋包装内预填充史莱姆、复活节 фигурines 和黏土切片，整体更像节日礼盒彩蛋套装Key Buying Motive
将巴特史莱姆与复活节 фигурines、黏土切片和彩蛋容器结合，兼具感官玩具和节日手工装饰玩法Target Customers
更适合需要复活节彩蛋寻宝、篮子填充物、派对回礼和课堂奖励的家长与老师Early Investment
Investment
Monthly Revenue (Recent) (USD)$699.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight7.73% / 12.03%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-3.00% / 1.30%Peak / Non PeakSales & BSR Performance
GUI GUI Mini Bundle Pack Slime Kit, Scented Slime for Kids 6+
This listing is deemed profitablePrice (USD)$17.99Released TypeNew Release (2026-06-15)Brand is a new entry in this marketSize and Weight20.8 x 10.4 x 5.7 cm, 30.00gProfitable Factors
Distinct functions and featuresUnique appearance designDesign & Appearance
四种迷你 slime 采用不同主题配色，像迷你美妆系列一样更偏少女感和收藏感。, 迷你吊饰盒彩装，带 charm 和 clip，可直接挂在书包、钥匙或手机上，区别于常规罐装 slime。Key Buying Motive
把 slime 做成可携带的钥匙扣/挂件形态，并加入 3 步迷你美妆玩法，强调“玩具 + 随身装饰”双重价值。Target Customers
更适合喜欢可爱收集、随身携带和轻社交展示的 6+ 女童，以及偏好“玩具兼配饰”礼物的家长。Early Investment
Investment
Monthly Revenue (Recent) (USD)-Net Profit Margin
Sea Freight21.54% / 24.28%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight15.98% / 18.71%Peak / Non PeakSales & BSR Performance
Loading samples... 33%