- Benchmark ASINB0DHJLRXQK
- MarketplaceUS
- Category ID173352011
- Analyzed Products
- Keywordprotein snack
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-22
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合进入：新品牌 6 个新品全部失败，成功率 0%，而且利润已经被压到价格战区。 用户预算 50 万 CNY 表面上能做单品启动，但按当前样本，这笔钱更像是“买试错”，不是买胜率；如果没有老品牌资源、明显产品差异或强渠道优势，进去大概率还是亏。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这个市场不适合进入：新品盈利率为0%，整体可盈利产品只有23.08%，而且新品牌几乎全军覆没。 用户预算是50万CNY，表面上能覆盖一款ASIN的前期铺货、物流和投放，但从样本看，这个钱只能买到“试错权”，买不到稳定胜率；更糟的是，市场已经被老牌和价格竞争压住，进入后很难靠正常打法做出利润。
证据很直接：新品牌 SNACKS SOLUTIONS 的6个样本里，0个盈利、6个亏损，新品盈利率0%。其中 B0FT8ZWDLC 售价18美元、利润率仅1.18%；B0FS2CLWDS 利润率-4.66%；B0FZLKQ8D4 虽然有4.5分和7条评价，利润率也只有9.81%，仍低于你要求的15%“可接受线”。这说明新入场品牌不是赚不到，是被迫在低利润甚至亏损区间硬拼，而且该品牌没有任何已验证的新品盈利案例，不能作为小 бизнес 成功样本。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Alternatives- 蛋白棒/能量棒：通常单根售价更低、携带更方便，满足“补蛋白+解馋”的场景，且在便利店/超市更容易买到。
- 烤鹰嘴豆/脆烤豆零食：价格往往低于坚果种子脆饼，口感也偏脆，适合想要高蛋白、低加工零食的人群。
- 毛豆零食（冻干/烘烤/即食包装）：在健康零食里可获得更直接的蛋白质补充，常见于冷冻区或常温小包装，使用门槛低。
- 低糖高蛋白酸奶杯/希腊酸奶：作为即食加餐更常见，超市覆盖广，单次补充蛋白更明显，价格也常有入门款可选。
- 金枪鱼/鸡胸肉即食小袋：如果用户核心诉求是“高蛋白+顶饱”，这类产品通常每克蛋白成本更优，且无需复杂搭配。
- 蛋白粉小袋/即饮蛋白饮：对只看重蛋白补充而不强调零食口感的人更直接，购买渠道广，按次使用也更灵活。
- 花生酱/坚果酱小包装搭配全麦饼干：相比这类高定价种子脆饼，往往更便宜、更容易找到，并且能提供相近的饱腹感与一定蛋白。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，结论很直接：新品几乎全军覆没，已经进入低利润、强竞争的价格战区。 目前可见的新品牌 SNACKS SOLUTIONS 一口气上了 6 个新品，全部不盈利，且新品盈利率是 0%；最近 2025 年和 2026 年的新发货里，失败样本持续出现，说明这不是“还能试试”的市场，而是明显的内卷市场。
证据非常硬：SNACKS SOLUTIONS 的 6 个产品里，0 个盈利、6 个亏损，典型 ASIN 有 B0FT8ZWDLC（18 美元，利润率 1.18%，1 条评论）、B0FZLKQ8D4（21 美元，利润率 9.81%，7 条评论）、B0FS2CLWDS（18 美元，利润率 -4.66%）。这类新品要么利润率低于 10%，要么直接亏损，已经符合你要求的“价格战区”特征；而且其新品都没有形成有效销量支撑，都是停滞状态。再看老品牌 Sigdal，虽然是成熟品牌，但它能赚钱的样本也只是少数：2 个盈利、3 个不盈利，盈利率 23.08%；真正能作为大品牌对标的成功 ASIN 是 B086MJ63PS，售价 20.02 美元，利润率 17.74%，322 条评论，月收入约 1001 美元；另一个可复制的强样本是 B0DHJLRXQK，利润率 11.6%，月收入 1483.5 美元，首月/早期投入约 10325.16 美元，其中广告就要 2322.13 美元。这个市场的“成功”几乎都靠老品牌资源、旧 ASIN 继承、品牌势能，不是普通新卖家可以轻松复制的。
Least investment in new productsNew products with Highest revenueMost investment in new productsSNACKS SOLUTIONS
Recent Monthly Revenue (USD):-(-)B0FT8ZWDLC (1/5 (1 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0FZLKQ8D4 (4.5/5 (7 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0FS2CLWDS (3.6/5 (5 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsSigdal
Recent Monthly Revenue (USD):$1,001.00(50pcs/month)B086MJ63PS (4/5 (322 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$904.00(50pcs/month)B086MHDH39 (4.1/5 (23 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 4种口味混装，组合感最强
- |
- 素食/无麸质/无糖，健康卖点醒目
- |
- 种子颗粒和多色包装，视觉辨识度较高
B0FZLKQ8D4 (4.5/5 (7 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 挪威黑麦薄脆，品类风格较特别
- |
- 高种子占比，表面纹理更有差异
- |
- 面向低碳高纤人群，购买场景明确
B086MGW27C (4.8/5 (19 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，结论很直接：新品牌几乎没有可复制的成功样本，而且利润已经被压到低位。 在当前样本里，新品牌新上架产品的盈利率是0%，而6个新品牌新品里6个全都不赚钱；同时，能看见利润的产品里，低于10%的占30.77%，10%~20%只占38.46%，说明市场已经明显进入低利润、强竞争状态。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B086MJ63PSSigdal2020-03-31Yes$20.0250pcs$1001.017.74%$177.58B0DHJLRXQK-2024-09-20Yes$29.6750pcs$1483.511.56%$171.5B086MHDH39Sigdal2020-03-31Yes$18.0850pcs$904.011.26%$101.8Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FT8ZWDLCSNACKS SOLUTIONS2025-09-30No$18.0-pcs$-1.18%$-B0FZLKQ8D4SNACKS SOLUTIONS2025-11-04No$21.0-pcs$-9.81%$-B0FS2CLWDSSNACKS SOLUTIONS2025-09-22No$18.0-pcs$--4.66%$-
B0FZCQ1QKLSNACKS SOLUTIONS2025-11-03No$17.66-pcs$--4.92%$-B0FS2BKL1ZSNACKS SOLUTIONS2025-09-22No$--pcs$--%$-B0H5TG57JJSNACKS SOLUTIONS2026-06-17No$--pcs$--%$-#New Product Success Rates
Listing这不是一个适合进入的市场：新品牌新上架成功率为0%，整体可识别盈利率只有23.08%，而最近一批新品牌新品几乎全军覆没，显示竞争已经偏向高压价格战。 用户预算50万人民币表面上够做单品启动，但按当前数据，真正能活下来的不是普通新品牌，而是有老品牌资源、强品牌力、或愿意重投研发与营销的玩家。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
SNACKS SOLUTIONS#Success Rate by Entry Time
Listing结论很明确：这个市场不值得进入，已经接近价格战区，而且对新品牌几乎是失败样本。 近年的新进入者里，6个新品牌新品全部不赚钱，成功率是0%；同时最近没有出现持续的正向利润扩张，反而是新产品集中失败，说明竞争正在加剧，不是机会变多。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 5 2026 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 3 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 2 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesSigdal Bakeri Rye & Spelt Norwegian Crispbread | All Natural, Non GMO, Vegan, Sugar Free, High Fiber, Low Carbs, High Protein, Wholegrain Snack Crackers With Up To 46% Seeds (Pack of 2)
This listing is deemed profitablePrice (USD)$18.08Released TypeOld Release (2020-03-31)Brand is an old entry in this marketSize and Weight18.9 x 14.4 x 6.5 cm, 508.00gProfitable Factors
Established brand with longevityBased on old ASINDesign & Appearance
挪威黑麦+斯佩耳特脆饼的常见双袋装包装，外观偏传统公共款设计Key Buying Motive
高纤、高蛋白、低碳水、无糖的洁净配方，偏健康代餐/零食定位Target Customers
追求北欧风味、健康控糖、低碳高纤饮食的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$904.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight7.92% / 11.26%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-5.77% / -2.43%Peak / Non PeakSales & BSR Performance
Sigdal Bakeri All Natural Norwegian Crispbread, 8.29 Ounce - Non GMO, Vegan, Sugar Free, High Fiber, Low Carbs, High Protein, Wholegrain Snack Crackers With Up To 46% Seeds (Gluten Free Everything, 2 Pack)
This listing is deemed profitablePrice (USD)$20.02Released TypeOld Release (2020-03-31)Brand is an old entry in this marketSize and Weight17.9 x 15.3 x 6.7 cm, 472.00gProfitable Factors
Based on old ASINEstablished brand with longevityDesign & Appearance
包装以白色袋装为主，整体偏北欧极简风，和常见彩色零食包装相比辨识度中等。, 长条形脆饼/薄片式 crispbread 形态，叠放式双包装更偏传统北欧主食零食定位。Key Buying Motive
主打挪威原产、无麸质认证、坚果/花生/树坚果友好以及高达46%籽粒，差异点在“北欧原产+高籽粒配方+多种过敏原规避”。Target Customers
更适合关注低碳、高纤、无麸质、过敏原规避，并偏好北欧/Everything Bagel 口味的健康零食用户。Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,001.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight14.67% / 17.74%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight3.18% / 6.25%Peak / Non PeakSales & BSR Performance
Loading samples... 67%