- Benchmark ASINB0GF1NLKC1
- MarketplaceUS
- Category ID165793011
- Analyzed Products
- Keywordbaby toys, baby toy set, shape sorter stacking cups rings, sensory baby toys, baby tissue box toy
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-27
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，尤其不适合小卖家；对大品牌来说也不是好机会。 竞争已经进入高压淘汰期，新品牌数量已到17个、旧品牌47个，近一年新品牌成功率只有40.0%，而且最新一批新品里失败更多，市场正在变得更难打。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不值得进入，且用户预算足够做单个ASIN的首发，但不够支撑长期竞争；对小卖家是明显不友好，对大品牌也只是“能进但不优”。 关键不是能不能掏得起钱，而是市场已经被老牌和高投入新品牌挤压，进入后大概率要打价格战和重投放。
Early sourcing + logistics + marketing budget (USD)$1,581.69 - $11,452.06Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?34.21%New listing success rate (old brands):30.77%New listing success rate (new brands):40.00%Which new brands have these successful new listings?...Which old brands have these successful new listings?Potential certificate expensesUL CertificationFCC CertificationCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 高对比黑白软卡/布卡：更便宜、上手更快，适合新生儿视觉刺激和趴玩，不需要复杂功能，也更容易随身带出门。
- 牙胶替代的冷藏咬咬布/硅胶牙圈：价格通常低于成套感官玩具，主要解决出牙期需求，家长更容易理解和购买。
- 一次性纸巾盒替换装的抽拉纸巾玩具体验：比专门的“baby tissue box toy”更接近日常物品玩法，成本更低，清洁和收纳也更简单。
- 软质堆叠杯单件或简配版：如果用户不想买整套形状配对/堆叠套装，单买杯子即可获得堆叠、套叠、倒扣等玩法，价格更友好。
- 家庭现有安全物品改造：例如干净的塑料杯、餐具硅胶模具、纸盒装软布，能模拟部分感官探索与抓握训练，几乎零增量成本。
- 绘本+触摸书的组合：比多件式感官玩具更容易接受，兼顾翻页、触摸、颜色识别，且使用场景更稳定，适合作为低门槛替代。
- 简易浴室/洗澡玩具：如捏捏小动物或浮水杯，价格往往更低，和婴儿的感官刺激需求高度重合，且使用频次更高。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不该进入。 新品牌在新品里只有40.0%做出盈利，但非盈利新品高达56.0%，且时间趋势显示2025年下半年到2026年6月新品持续增加、亏损新品更多，已经是明显的竞争加剧区；同时市场整体可识别利润产品仅48.25%，利润带下限集中在6.36%~24.69%，说明大多数不是高利润舒适区。
New products with Highest revenueAMCHSURI
Recent Monthly Revenue (USD):$112,300.00(5000pcs/month)B0GJYXF7NQ (4.7/5 (25 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productshahaland
Recent Monthly Revenue (USD):$96,880.00(4000pcs/month)B0FYFCW9N5 (4.6/5 (3373 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableRecent Monthly Revenue (USD):$86,880.00(3000pcs/month)B0DMVXR942 (4.7/5 (1281 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$81,600.00(5000pcs/month)B0CJLWD1VM (4.5/5 (2384 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast investment in new productsMost investment in new productsJoySpark Toys
Recent Monthly Revenue (USD):$26,847.00(900pcs/month)B0GBXCXBXM (4.5/5 (210 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableRecent Monthly Revenue (USD):$2,256.00(100pcs/month)B0GTQKYZ6K (4.7/5 (373 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatThis listing is deemed profitableLeast profitable new productsCaterbee
Recent Monthly Revenue (USD):-(-)B0GBVG74FN (4.8/5 (5 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GBVV6TY6Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 蜜蜂造型和高识别黄红配色，外观最醒目
- |
- 会跳动、发声、可录音，互动感强，容易吸引点击
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- 适合6-18个月追逐爬行，功能与常见感统玩具差异大
B0GTQKYZ6K (4.7/5 (373 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatThis listing is deemed profitableSales & BSR
Differentiation:- 海洋主题高饱和配色，视觉冲击强
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- 17件套组合玩法丰富，和单一玩具差别大
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- 喷水、倒水、堆叠、漂浮一体，适合洗澡场景购买
B0GJYXF7NQ (4.7/5 (25 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得现在进入。 数据显示它已经进入明显的价格战区：可识别利润的产品里，低于10%的占比约18.4%，新产品里低于10%的占比也有约13.2%，而真正有吸引力的15%~30%利润段主要靠差异化功能和更高投入撑起来，不是普通跟卖能复制的。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0CYT85XT6Play-Act2024-05-08Yes$24.810000pcs$248000.018.22%$45185.6B0FYFCW9N5hahaland2026-01-04Yes$24.224000pcs$96880.025.9%$25091.92B0DMVXR942hahaland2025-02-24Yes$28.963000pcs$86880.023.92%$20781.7B0CJLWD1VMhahaland2023-11-19Yes$16.325000pcs$81600.024.48%$19975.68B0GJYXF7NQAMCHSURI2026-04-01Yes$22.465000pcs$112300.017.37%$19506.51
B0F3X6RRC1Youuys2025-04-07Yes$17.713500pcs$61985.024.32%$15074.76B0DB454GQMYouuys2024-07-25Yes$16.864000pcs$67440.021.62%$14580.53
B0DPYWCP34Youuys2024-12-10Yes$17.523500pcs$61320.022.92%$14054.55
B0CLGC3CQHhahaland2024-01-19Yes$12.684000pcs$50720.023.19%$11761.97
B0F62MWKGDVanplay2025-06-19Yes$23.852450pcs$58432.520.11%$11750.78
B0B92RD41CAIVIAI2023-06-13Yes$23.013000pcs$69030.016.75%$11562.53
B0F4QBWC94Aigybobo2025-04-14Yes$19.853000pcs$59550.018.54%$11040.57
B0DBQLY5NSJoyCat2024-07-31Yes$24.182000pcs$48360.020.61%$9967.0
B0CKVS1CNHTopsochir2023-10-11Yes$19.23000pcs$57600.015.65%$9014.4B0GBXCXBXMJoySpark Toys2026-02-10Yes$29.83900pcs$26847.028.17%$7562.8
B0CVZYNSTDYOGINGO2024-02-20Yes$9.994000pcs$39960.015.86%$6337.66
B09PG61HV2Moonkie2022-01-20Yes$13.843000pcs$41520.015.15%$6290.28
B0DBQZVH19Somastung2024-07-31Yes$35.551000pcs$35550.017.26%$6135.93
B0F5B9RLB3OCHIDO2025-04-17Yes$34.38600pcs$20628.024.69%$5093.06
B0DNM1KRK3Baobrava2024-11-20Yes$17.261000pcs$17260.029.15%$5031.29Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FYFCW9N5hahaland2026-01-04Yes$24.224000pcs$96880.025.9%$25091.92B0GJYXF7NQAMCHSURI2026-04-01Yes$22.465000pcs$112300.017.37%$19506.51B0GBXCXBXMJoySpark Toys2026-02-10Yes$29.83900pcs$26847.028.17%$7562.8B0FNY268Y2Etyat2025-08-27Yes$25.121000pcs$25120.017.6%$4421.12B0GKN5CY9Hlet's make2026-01-30Yes$17.241000pcs$17240.024.62%$4244.49
B0FPQX4SL5Vanplay2025-11-13Yes$14.151500pcs$21225.016.98%$3604.01
B0FND3DRMTURMYWO2025-08-22Yes$15.19850pcs$12911.515.61%$2015.49
B0FM4J1T4FKILGICO2025-08-12Yes$15.36500pcs$7680.022.21%$1705.73B0GF1NLKC1Vanplay2026-05-25Yes$29.59350pcs$10356.516.2%$1677.76
B0FKH7PG5MTeekdeer2025-07-30Yes$37.93350pcs$13275.510.93%$1451.02
B0FLDH2DQCYisryerow2025-08-06Yes$17.53200pcs$3506.015.74%$551.85B0GTQKYZ6KJoySpark Toys2026-05-17Yes$22.56100pcs$2256.023.41%$528.13
B0FL8RRNBWBrooklyn Neutral2025-08-05Yes$30.7750pcs$1538.529.47%$453.4
B0FVFDRZMMweirtoya2025-10-09Yes$16.4650pcs$823.021.67%$178.35#New Product Success Rates
Listing这个市场不适合进入，原因很直接：新品牌成功率不够稳，老品牌仍在主导，且大量新品都在低利润区间徘徊，属于明显的高竞争市场。 用户预算500000元看起来够做单品启动，但真正能跑通的样品大多依赖更强的差异化、品牌感和更高的前期投放，不是普通小店靠基础铺货就能复制。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
VanplayJoySpark ToysOtherNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
GRWXHBOther#Success Rate by Entry Time
Listing这个市场不值得进入：近一年新品牌成功率只有41.67%（10/24），但新品牌失败率更高达58.33%；更关键的是，2025-2026 连续出现多批新品牌入场，近期却明显是失败多于成功，说明竞争正在加速，市场已进入高压淘汰阶段。对小商家来说，这不是“可尝试”的市场，而是高风险、容易被挤出的市场；对大品牌来说也只能靠强资金和强产品力硬打，不能算好机会。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 1 1 5 3 0 0 11 2026 0 0 0 2 4 0 0 11 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 1 0 0 0 0 2025/8 0 1 0 3 2 0 0 1 2025/9 0 0 0 0 0 0 0 3 2025/10 0 0 0 0 1 0 0 4 2025/11 0 0 0 1 0 0 0 1 2025/12 0 0 1 0 0 0 0 2 2026/1 0 0 0 0 2 0 0 1 2026/2 0 0 0 0 1 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 1 0 0 0 1 2026/5 0 0 0 1 1 0 0 2 2026/6 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases
Twiddler ToysB096LJRGRK (4.5/5 (179 Reviews))Baby Tissue Box Toy - Montessori Play for Infants and Toddlers - Sensory Textured Box with 12pcs Matching Colorful Scarves and 3pcs Crinkle Paper
This listing is deemed profitablePrice (USD)$29.97Released TypeOld Release (2021-06-04)Brand is an old entry in this marketSize and Weight27.9 x 11.4 x 7.1 cm, 222.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
彩色纱巾+皱纹纸组合带来更强的视觉吸引力，颜色更鲜艳且更偏礼品感, 软质纸巾盒搭配12条匹配色围巾和3张不同花纹皱纹纸，玩法比单一抽拉纸巾盒更丰富Key Buying Motive
兼具抽拉、配对颜色、分类和触觉探索，且带加重底座，稳定性更好Target Customers
更适合希望同时训练抓握、颜色识别、配对与精细动作的0-2岁早教家庭Early Investment
Investment
Monthly Revenue (Recent) (USD)$8,991.00300 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight29.94% / 32.20%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight23.82% / 26.08%Peak / Non PeakSales & BSR Performance
TeekdeerB0FKH7PG5M (3.7/5 (12 Reviews))Teekdeer Montessori Toys for Babies 6-12 Months,8 in 1 Developmental Learning Toys Set Wooden Sensory Toys for Baby Toys 12-18 Months (Includes Tissue Box Toy,Stacking Cups and More)
This listing is deemed profitablePrice (USD)$37.93Released TypeNew Release (2025-07-30)Brand is a new entry in this marketSize and Weight27.6 x 19.9 x 17.2 cm, 1202.00gProfitable Factors
Distinct functions and featuresUnique appearance designDesign & Appearance
采用更丰富的木质+亮色组合，视觉上比常见单一软布/安抚类玩具更有层次感, 8合1多玩法套装，将纸巾盒、形状配对、叠叠杯/环、感官球等整合在一个收纳盒内，区别于单一玩法竞品Key Buying Motive
多功能集合式蒙特梭利套装，覆盖拉取、堆叠、形状配对、触感与声音刺激Target Customers
更适合想用一套玩具同时覆盖6-18个月多阶段发育需求的家长，以及偏好“早教礼盒”式购买的送礼用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$13,275.50350 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight5.23% / 10.93%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-15.01% / -9.31%Peak / Non PeakSales & BSR Performance
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