- Benchmark ASINB09ZLCBPRY
- MarketplaceUS
- Category ID196609011
- Analyzed Products
- Keywordbaby play gym, tummy time mat, baby activity mat
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-27
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，而且对小商家和大品牌都不是好机会：新品利润几乎被压到低位，最近的新品牌成功率直接是0%，说明这里不是蓝海，而是已经被价格战和老品牌改款挤满的红海。你现在有50万人民币预算，表面上够单个新品启动，但按这个市场的真实门槛，钱只能覆盖前期入场，撑不到稳定盈利。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不适合现在进入，尤其不适合小商家。 用户预算500,000 CNY虽然高于单个新款入场参考预算，但市场本身已经是高竞争、低利润、明显价格战环境；新品牌新上架成功率只有17.65%，而且新品牌整体新上架盈利率是0%，这是很差的入场信号。
Early sourcing + logistics + marketing budget (USD)$57,459.29 - $65,764.40Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?76.47%New listing success rate (old brands):23.08%New listing success rate (new brands):0.00%Which old brands have these successful new listings?Potential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 纯软垫爬行垫/地垫（不带拱架和悬挂玩具）
- 可折叠EVA泡沫爬行垫
- 毛毯+少量高对比黑白卡片/布书组合
- 婴儿健身架二手/转售款
- 可拆卸床围内的“临时活动区”替代方案
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：已经明显是价格战/高饱和区，新品牌入场成功率很低。 已识别到的新品牌新发售里，赚钱比例只有17.65%，而整体可判断盈利的产品中仅33.80%赚钱，说明不是“有机会的蓝海”，而是被大品牌和低利润竞争拖住的市场。
New products with Highest revenueCandyHome
Recent Monthly Revenue (USD):$1,399.50(50pcs/month)B0FVFJFL3Q (4.3/5 (8 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsBlissful Diary
Recent Monthly Revenue (USD):$46,230.00(1000pcs/month)B0FWKK4QTX (4.8/5 (1702 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$39,429.00(900pcs/month)B0F13V8RX5 (4.8/5 (1696 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$35,872.00(800pcs/month)B0D9YY8ZR1 (4.8/5 (1703 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast investment in new productsLeast profitable new productsMost investment in new productsSmelluck
Recent Monthly Revenue (USD):-(-)B0FXXDYJW7 (4.6/5 (4 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0GXKHKD4KBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 史迪奇IP联名，图案辨识度高
- |
- 蓝绿海岛风配色，画面更吸睛
- |
- 礼品感强，适合送新生儿家庭
B0F9Z34S2B (4.7/5 (16077 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Sales & BSR
Differentiation:- 麦穗编织风外观，和常见拱架垫差异明显
- |
- 米白中性色更显高级，适合家居拍照
- |
- 附里程碑卡，送礼和记录需求更强
B092QK3KN2 (4.7/5 (2930 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Sales & BSR
#Net Profit Margins: All vs New
Listing结论很明确：这个市场不值得进入，属于高竞争、低容错的价格战市场。 新品利润结构偏弱，绝大多数产品集中在10%以下或接近10%的区间，且新品牌新上架产品的盈利率为0%，说明小品牌没有可靠的自然胜出路径；要想进场，基本只能靠大品牌级别的投入和持续营销。
证据上看，73个样本里，利润率低于10%的产品占27.40%，再加上0%到10%的产品占30.14%，也就是说超过57%的产品利润率低于10%；新产品里，负利润和低利润占比更重，已看见的17个新品中，只有3个新品来自Blissful Diary能盈利，且其余新品牌几乎都在亏损或未起量。新品牌里，CandyHome新发布产品盈利率是0%，Smelluck也是0%，而老品牌Blissful Diary新发布产品盈利率达到100%，这不是小品牌机会，而是老品牌用品牌力和投入在收割市场。更关键的是，市场里已经出现多个“疑似掠夺式竞争”案例：CandyHome 的 B0FVFJFL3Q 仅50单/月却是-20.7%利润，Smelluck 的 B0FXXDYJW7 是-3.32%，而 Blissful Diary 的新款 B0FWKK4QTX、B0G4R7TMGM、B0G4RBMF4P 虽然能赚，但对应的是 14.73%、16.74%、43.4% 的利润率和 57,459 到 65,764 CNY 级别的投入门槛，明显不是轻量级打法。再看趋势，2025到2026新品持续出现，但亏损新品更多，说明新品在增多，胜率却在下降，市场不是机会变多，而是竞争更挤。
对大品牌来说，能抄的只有 Blissful Diary 这类老品牌：B0FWKK4QTX、B0G4R7TMGM、B0G4RBMF4P 都靠“旧款基础上做外观和功能差异化”跑出来，但它们的成功依赖的是高审美、改款能力和至少约5.75万到6.58万 CNY 的启动预算；对小品牌来说，真正可行的成功样本几乎没有，Smelluck 甚至连第一批都没跑通。如果你不是准备按大品牌级别投入，而且接受持续营销和产品迭代，这个类目不要进。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0D2NHX5ZLJyusmile2024-04-25Yes$39.23000pcs$117600.010.28%$12089.28
B0G4RBMF4PBlissful Diary2026-03-24Yes$46.37600pcs$27822.043.4%$12074.75B0FWKK4QTXBlissful Diary2026-01-31Yes$46.231000pcs$46230.014.73%$6809.68B0D9YY8ZR1Blissful Diary2024-09-23Yes$44.84800pcs$35872.014.78%$5301.89B0F13V8RX5Blissful Diary2025-05-12Yes$43.81900pcs$39429.013.19%$5200.69
B0C729KNJDJyusmile2023-07-21Yes$39.111000pcs$39110.010.51%$4110.47
B0D8NQVBNSBlissful Diary2024-08-22Yes$44.78600pcs$26868.014.37%$3860.94
B09S5CJXGSMallify2022-02-10Yes$48.05700pcs$33635.010.11%$3400.5
B09V52TLXQMallify2022-03-09Yes$35.04700pcs$24528.013.44%$3296.57
B0D3DVMKWGUMIKU2024-05-06Yes$39.99600pcs$23994.012.21%$2929.67
B0DRSB2LG2UMIKU2024-12-30Yes$44.99300pcs$13497.015.81%$2133.88
B0DRS6SDRCUMIKU2024-12-28Yes$44.99300pcs$13497.015.39%$2077.19B09ZLCBPRYlittle dove2022-05-16Yes$38.89300pcs$11667.016.89%$1970.56
B0CBCZJVR8Move2Play2023-07-07Yes$46.25300pcs$13875.014.13%$1960.54
B0G4R7TMGMBlissful Diary2026-03-24Yes$47.75200pcs$9550.016.74%$1598.67
B09GNQ9YXJInfinno2021-11-20Yes$16.87200pcs$3374.021.2%$715.29
B0DWZ5SBYJMove2Play2025-02-28Yes$46.23100pcs$4623.014.4%$665.72
B09V542SY5Mallify2022-03-09Yes$38.67100pcs$3867.016.64%$643.47
B0FBRLLVVKMallify2025-06-03Yes$44.8100pcs$4480.012.12%$542.98
B08P9VRY18TT TUMMYTIMEZ2020-11-29Yes$23.92100pcs$2392.020.26%$484.62Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0G4RBMF4PBlissful Diary2026-03-24Yes$46.37600pcs$27822.043.4%$12074.75B0FWKK4QTXBlissful Diary2026-01-31Yes$46.231000pcs$46230.014.73%$6809.68B0G4R7TMGMBlissful Diary2026-03-24Yes$47.75200pcs$9550.016.74%$1598.67#New Product Success Rates
Listing这个市场不适合进入，结论很明确：新品牌成功率只有17.65%，而新上架产品里80%不赚钱，整体盈利产品占比也只有33.80%，已经是高竞争、低回报的红海。 更关键的是，真正的新品牌几乎没有可复制的自然成功案例；能赚钱的主要还是老牌大品牌在老链接上做改款，新人想进场基本要靠更高预算和更强差异化，但这条路现在回报偏弱。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
Blissful DiaryNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
MallifySmelluckOther#Success Rate by Entry Time
Listing这个市场不值得进入，结论很明确：新品牌几乎全军覆没，已经进入高竞争、低利润的价格战区。 现有数据里，新品牌只有3个，但新上架产品17个里，真正赚钱的只有17.65%；新品牌自己的新上架样本更是0%成功，说明对“小商家”来说基本没有正向样板。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 1 0 1 0 0 0 0 7 2026 0 0 0 2 0 0 1 5 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 1 0 0 0 0 4 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 1 2025/11 0 0 0 0 0 0 0 2 2025/12 1 0 0 0 0 0 0 0 2026/1 0 0 0 1 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 1 0 0 1 1 2026/4 0 0 0 0 0 0 0 2 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases
FortellaB0DMR91S9B (4.6/5 (817 Reviews))Fortella Baby Play Gym & Activity Mat, Machine Washable & Foldable Tummy Time Mat with 5 Detachable Toys, Certified Safe Newborn Essentials Gift for Baby Registry 0-12 Months (Rose Pink)
This listing is deemed profitablePrice (USD)$40.41Released TypeOld Release (2024-11-12)Brand is an old entry in this marketSize and Weight41.1 x 30.4 x 13.0 cm, 1039.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
玫瑰粉配色在同类中更偏温柔、礼品感强，和常见米色/灰色/棋盘格风格区分明显, 采用圆顶式支架+柔和花朵/自然系视觉语言，整体更像高颜值婴儿礼物而非普通功能垫Key Buying Motive
主打5合1成长型玩法，兼顾趴卧训练、感官刺激、坐玩、便携和拍照背景Target Customers
更适合重视送礼属性、婴儿房审美和新生儿成长记录的宝妈/礼品购买者Early Investment
Investment
Monthly Revenue (Recent) (USD)$4,041.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight2.34% / 10.57%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-30.32% / -22.08%Peak / Non PeakSales & BSR Performance
Blissful DiaryB0FWKK4QTX (4.8/5 (1702 Reviews))Blissful Diary Baby Play Gym Mat, Play Mat Activity Mat with 6 Detachable Toys for Stage-Based Sensory & Motor Skill Development, Easy to Install & Clean, Baby Essentials Gift, Brown Checkerboard
This listing is deemed profitablePrice (USD)$46.23Released TypeNew Upgraded Version on Old ASIN (2026-01-31)Brand is an old entry in this marketSize and Weight42.1 x 32.1 x 12.6 cm, 1040.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
棕色棋盘格配色，属于更少见的中性复古风，和常见粉蓝/纯白款区分明显, 33.46英寸方形大垫面，搭配拱架与棋盘格图案，整体视觉更像家居装饰而非传统婴儿玩具Key Buying Motive
6个可拆卸玩具 + 可机洗防滑底 + 1分钟内免工具收纳，兼顾感官发育、清洁便利和便携性Target Customers
偏好中性色、注重家居审美和送礼体面的新生儿家庭Early Investment
Investment
Monthly Revenue (Recent) (USD)$46,230.001000 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight7.24% / 14.73%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-22.68% / -15.19%Peak / Non PeakSales & BSR Performance
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