- Benchmark ASINB0FZR168FZ
- MarketplaceUS
- Category ID165793011
- Analyzed Products
- Keywordbaby rattles, teething toys, sensory rattles, rattle teether set, newborn gift set
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-27
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经进入偏拥挤、价格竞争变重的阶段。 新品牌只有18个，但并没有形成低门槛机会；相反，新上架产品的盈利率只有42.5%，新品牌新产品成功率也只有38.1%，近半年里亏损/不赚钱的新品已经明显增多，说明不是“新市场”，而是“越做越挤”的市场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不值得进入，用户的 50 万 CNY 预算虽然足够覆盖单个新品的早期启动，但市场已经明显偏拥挤、利润被压薄，不适合当成一个稳妥的进入机会。 新品牌里真正跑出来的案例不多，能赚钱的新品依赖的不是低预算硬冲，而是更强的产品差异化、品牌感和持续投放。
Early sourcing + logistics + marketing budget (USD)$1,379.78 - $10,112.51Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?47.50%New listing success rate (old brands):47.37%New listing success rate (new brands):38.10%Which new brands have these successful new listings?...Which old brands have these successful new listings?...Potential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 安抚巾/安抚布（比整套摇铃更便宜，主要满足抓握、安抚和睡前过渡需求）
- 单只软硅胶牙胶（更便宜、清洗更简单，适合只想解决出牙咬合需求的家长）
- 布书/黑白高对比早教卡（价格通常更低，直接覆盖新生儿视觉刺激和早期感官启蒙）
- 婴儿活动健身架上的悬挂玩具替换件（可复用现有健身架，避免整套购买，适合想做感官刺激的用户）
- 婴儿牙刷型安抚器/可咬固齿器（更轻便、携带方便，替代“摇铃+牙胶”中的出牙功能）
- 二手/转赠婴儿玩具包（成本最低、获取快，适合预算敏感或只短期使用的家庭）
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，属于明显的价格战高风险市场。虽然总体可见利润产品占39.84%，但新产品盈利率只有42.50%，而且最近一批新品里，亏损/不赚钱的数量已经和赚钱的数量接近，说明竞争正在快速变差；更关键的是，用户目标价位下的大多数可见成功款利润率都只在10%~20%边缘，已经很接近你要求的“低于10%就是价格战区”的警戒线。
Least investment in new productsMost investment in new productsNew products with Highest revenueAZEN
Recent Monthly Revenue (USD):$13,202.00(700pcs/month)B0FWRFNFZT (4.4/5 (188 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$12,233.00(650pcs/month)B0FWRP2FSY (4.4/5 (187 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsTopsochir
Recent Monthly Revenue (USD):$67,550.00(3500pcs/month)B0DRVLQBZQ (4.6/5 (2720 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new productsMerero
Recent Monthly Revenue (USD):-(-)B0FRFG6WTY (4.6/5 (26 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0FRFQXWKFBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 15件大套装，和常见9-10件套差异明显
- |
- 含手腕/脚腕铃，功能更丰富
- |
- 高饱和婴儿色，礼盒感强，吸睛
B0FF59R5T3 (4.6/5 (197 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 木质原色+少量彩球，风格最简约
- |
- 单品木质握持摇铃，和多件套差异大
- |
- 蒙台梭利感强，适合偏自然审美家长
B0GTS1VRMT (4.6/5 (12 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经明显偏向价格战和过度拥挤。 新品整体盈利率只有42.5%，而新产品里只有37.5%落在10%~30%利润区间，10%以下的低利润/亏损占比已经达到10%，说明想靠普通打法赚钱并不容易；更关键的是，2025到2026年新品牌集中涌入，已出现明显的饱和信号。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0F62MWKGDVanplay2025-06-19Yes$23.853000pcs$71550.020.11%$14388.71
B0B92RD41CAIVIAI2023-06-13Yes$23.013000pcs$69030.016.75%$11562.53B0DRVLQBZQTopsochir2024-12-30Yes$19.33500pcs$67550.012.59%$8504.55
B09PG61HV2Moonkie2022-01-20Yes$13.843000pcs$41520.015.15%$6290.28
B00BOQXWGSSmartNoggin2013-03-04Yes$26.95700pcs$18865.028.78%$5429.35B0FZR168FZVanplay2025-11-18Yes$23.37900pcs$21033.019.5%$4101.44
B088FGHDQ8hahaland2020-08-23Yes$23.27700pcs$16289.021.71%$3536.35
B0FYDWHWMBJENTXON2025-11-26Yes$22.44700pcs$15708.020.05%$3149.46B0DGQ1Z43Pevoceler2024-11-26Yes$21.93400pcs$8772.031.76%$2785.99
B0D3BLJ541evoceler2024-06-06Yes$21.57400pcs$8628.030.73%$2651.39
B071YCHDX1iPlay, iLearn2017-06-08Yes$23.95900pcs$21555.011.77%$2537.03
B0CJ6Q3PV7ROHSCE2023-09-16Yes$27.12400pcs$10848.021.87%$2372.46
B0CT5NWXP3AWOTOY2024-01-24Yes$19.95700pcs$13965.016.41%$2291.66
B0FHKN2RXJiPlay, iLearn2025-10-30Yes$14.68800pcs$11744.018.78%$2205.53
B0F7KSQHRDevoceler2025-05-06Yes$22.35400pcs$8940.021.66%$1936.41
B0FM3MDV2DFREYBLI2025-08-12Yes$22.95450pcs$10327.518.4%$1900.26B0FWRFNFZTAZEN2025-12-07Yes$18.86700pcs$13202.013.9%$1835.08
B0CZ3T4PYTSumobaby2024-03-26Yes$19.53750pcs$14647.512.36%$1810.44
B0FSKSCRGHSumobaby2025-09-25Yes$19.42500pcs$9710.018.52%$1798.3B0FF59R5T3AOYOHOMOA2025-06-23Yes$19.02600pcs$11412.015.19%$1733.49Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FZR168FZVanplay2025-11-18Yes$23.37900pcs$21033.019.5%$4101.44B0FYDWHWMBJENTXON2025-11-26Yes$22.44700pcs$15708.020.05%$3149.46B0FHKN2RXJiPlay, iLearn2025-10-30Yes$14.68800pcs$11744.018.78%$2205.53B0FM3MDV2DFREYBLI2025-08-12Yes$22.95450pcs$10327.518.4%$1900.26B0FWRFNFZTAZEN2025-12-07Yes$18.86700pcs$13202.013.9%$1835.08B0FSKSCRGHSumobaby2025-09-25Yes$19.42500pcs$9710.018.52%$1798.3B0FWRP2FSYAZEN2025-12-29Yes$18.82650pcs$12233.014.02%$1715.07
B0FZB1F2Q1iPlay, iLearn2026-01-19Yes$14.58500pcs$7290.020.2%$1472.58
B0GYCV2CS9Vanplay2026-04-24Yes$22.08300pcs$6624.014.7%$973.73
B0FLXVFZ8WJoyCat2025-08-11Yes$24.23100pcs$2423.022.22%$538.4
B0FPQX4SL5Vanplay2025-11-13Yes$14.15200pcs$2830.016.98%$480.54B0FPX6869JJollybaby2025-10-27Yes$18.13100pcs$1813.023.61%$428.05B0GTS1VRMTHABA2026-03-24Yes$12.99200pcs$2598.014.5%$376.71
B0FPX1JS8DJollybaby2025-10-21Yes$17.1850pcs$859.022.27%$191.3
B0GR4S38FYYMLGMAY2026-03-04Yes$19.5250pcs$976.014.98%$146.21
B0FYPQQRP6TUOWITA2025-10-31Yes$12.9950pcs$649.521.19%$137.63
B0GWDJW7TRLittle Rawr2026-04-07Yes$15.9950pcs$799.514.34%$114.65#New Product Success Rates
Listing这个市场不适合进入，尤其不适合小品牌。 新品整体盈利率只有42.5%，但真正能看出竞争现实的新品利润分布里，10%以下的新品占了7.5%，而20%以下的新品占了35%，说明这里不是轻松赚钱的市场；更关键的是，老品牌新品成功率47.37%，新品牌新品成功率38.10%，新品牌失败率57.14%，已经是明显的强竞争环境。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
AZENVanplayJollybabyiPlay, iLearnOtherNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
JollybabyOther#Success Rate by Entry Time
Listing结论很明确：这个市场不值得进入，已经进入高竞争、偏价格战的危险区。 2025年以来新品牌新上架的成功率只有40%，失败率60%，而最近几个月新上架里非盈利的数量明显抬头，说明竞争在加剧，不是机会在变多。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 1 0 0 7 5 0 0 12 2026 0 0 0 4 1 0 0 10 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 2 2025/8 0 0 0 1 1 0 0 1 2025/9 0 0 0 1 0 0 0 2 2025/10 1 0 0 1 3 0 0 3 2025/11 0 0 0 2 1 0 0 2 2025/12 0 0 0 2 0 0 0 2 2026/1 0 0 0 0 1 0 0 2 2026/2 0 0 0 0 0 0 0 2 2026/3 0 0 0 2 0 0 0 0 2026/4 0 0 0 2 0 0 0 4 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Caseshahaland Baby Toys 0-6 Months - Baby Rattle Teething Toys 3-6 Months 10 Pcs
This listing is deemed profitablePrice (USD)$23.27Released TypeOld Release (2020-08-23)Brand is an old entry in this marketSize and Weight17.1 x 15.5 x 12.0 cm, 558.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
高对比度的多色组合，适合婴幼儿视觉刺激, 10件套覆盖多种形状、纹理与抓握方式，并带收纳盒，整体更像完整启蒙礼盒Key Buying Motive
兼顾摇铃、磨牙、抓握训练和感官刺激，且支持洗碗机/蒸煮/UV消毒，清洁便利Target Customers
面向0-6个月新生儿家庭、注重新生儿礼物和早教启蒙的父母Early Investment
Investment
Monthly Revenue (Recent) (USD)$16,289.00700 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight18.03% / 21.71%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight6.34% / 10.02%Peak / Non PeakSales & BSR Performance
AOYOHOMOAB0FF59R5T3 (4.6/5 (197 Reviews))15PCS Rattles for Babies 0-6 Months - BPA-Free Baby Rattles 0-3, 6-12 Months for Newborn Soft Teething Toys Infant Toys with Wrist & Ankle Rattles, Baby Gift Set with Box for Hand-Eye Coordination
This listing is deemed profitablePrice (USD)$19.02Released TypeOld Release (2025-06-23)Brand is an old entry in this marketSize and Weight23.0 x 13.3 x 9.6 cm, 440.00gProfitable Factors
Distinct functions and featuresUnique appearance designDesign & Appearance
以粉蓝、浅黄、浅绿等高饱和婴儿色为主，整体更偏“礼盒型混合配色”, 15件大组合，覆盖手摇铃、牙胶、手腕/脚腕铃等多种形态，组合感明显强于常规9-10件套Key Buying Motive
同时包含手腕与脚腕摇铃，兼顾听觉刺激、抓握训练和出牙安抚Target Customers
更适合想一次性购买“新生儿礼盒+早教安抚”全套组合的送礼型家长Early Investment
Investment
Monthly Revenue (Recent) (USD)$11,412.00600 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight10.91% / 15.19%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-1.64% / 2.64%Peak / Non PeakSales & BSR Performance
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