- Benchmark ASINB0GBVGB9Y3
- MarketplaceUS
- Category ID165796011
- Analyzed Products
- Keywordbaby play gym, tummy time mat, activity gym for babies
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-27
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不该进，已经是明显的价格战环境，对大品牌和小商家都不友好。 现在的盈利面不稳，新上架产品里只有33.33%能做到可观盈利，且新产品利润区间已经掉到 -18.76% 到 19.40%，说明不是健康增长，而是在互相压利润。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这不是适合现在切入的市场。 用户预算 50万 CNY 低于新产品推荐入场预算 57,459.292–65,764.4 USD，按当前数据连“最低可启动方案”都覆盖不了，更别说后续的品牌、研发和认证成本；同时市场利润率只有 34.94% 的商品可判定为盈利，而新品牌新品盈利率只有 33.33%，说明并不是宽松红利市场。
Early sourcing + logistics + marketing budget (USD)$57,459.29 - $65,764.40Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?66.66%New listing success rate (old brands):21.43%New listing success rate (new brands):57.14%Which new brands have these successful new listings?Which old brands have these successful new listings?Potential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 婴儿爬行垫/加厚地垫：不带悬挂玩具，直接用于趴卧、翻身和自由活动，价格通常更低、收纳更简单，适合想先做基础地面活动的家庭。
- 黑白高对比视觉卡片/布书：用来刺激新生儿视力和注意力，几乎不占空间，成本远低于完整健身架，适合替代早期感官刺激。
- 脚踏/手抓悬挂玩具（挂在婴儿床、推车或餐椅上）：把“吸引宝宝看和抓”的功能拆出来，利用现有家具即可使用，属于更便宜、更灵活的替代方案。
- 早教类软布书/触摸书：兼顾触觉、视觉和听觉刺激，携带方便、易清洗，适合不想购买整套活动健身架但仍想做互动启蒙的用户。
- 婴儿镜子玩具/安全镜：单独提供自我认知和追视训练，通常比整套游戏垫便宜很多，且可直接放在地垫或床边使用。
- 普通毛毯 + 居家自制感统小道具：用家中毛毯、枕头边角、布偶等组合出简易 tummy time 场景，几乎零新增成本，适合预算非常敏感或短期过渡使用。
- 二手婴儿活动架/二手游戏垫：这类产品折旧快，二手渠道通常能以更低价格买到，适合想先试用、降低试错成本的家庭。
- 育儿中心/图书馆/亲友处借用的活动玩具：如果当地有共享或借用渠道，可直接获取短期使用价值，避免一次性购买，属于低成本替代。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：已经处在明显价格战区，且新品牌成功率不够稳。 现有数据里，34.94%的产品可盈利，但新发布产品只有33.33%可盈利；更关键的是，两个新品牌样本里一个是彻底失败（YOULEBITOYS：0%盈利，B0G3ZPT4LW 仅3.85%利润），另一个是单品翻车（NatEmbrace：B0GY8G69X2 为-16.69%），说明新手进入并不轻松。
New products with Highest revenueazopesy
Recent Monthly Revenue (USD):$28,056.00(700pcs/month)B0GVRZWJS1 (4.4/5 (255 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$16,304.00(400pcs/month)B0GVS3KNYM (4.4/5 (259 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableRecent Monthly Revenue (USD):$4,281.00(100pcs/month)B0GVSBQNWG (4.4/5 (248 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsBlissful Diary
Recent Monthly Revenue (USD):$46,230.00(1000pcs/month)B0FWKK4QTX (4.8/5 (1702 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$39,429.00(900pcs/month)B0F13V8RX5 (4.8/5 (1696 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$35,872.00(800pcs/month)B0D9YY8ZR1 (4.8/5 (1703 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableMost investment in new productsLeast investment in new productsYOULEBITOYS
Recent Monthly Revenue (USD):$3,999.00(100pcs/month)B0G3ZPT4LW (4.3/5 (21 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Least profitable new productsNatEmbrace
Recent Monthly Revenue (USD):-(-)B0GY8G69X2 (4.2/5 (53 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 卡其中性色更百搭，家居装饰感强，视觉接受度高
- |
- 麦绳编织拱架+圆形垫面，和常见纯色健身架差异大
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- 附12张月龄卡，送礼和拍照记录属性更强
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- 6个挂件可拆作推车/安全座椅玩具，玩法更灵活
B09ZLCBPRY (4.7/5 (2930 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 围绕式支撑垫造型，和常见拱架吊玩具健身垫差别很大
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- 柔和紫色系，安抚感强，吸引偏低刺激审美的家长
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- 主打0-24个月支撑、趴玩、学坐，功能定位更独特
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- 便携轻量，适合家用和外出场景
B0GVSBQNWG (4.4/5 (248 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，核心原因是已经接近/进入价格战区，而且对新卖家极不友好。 新品里只有约28.6%能做到10%~20%利润，低于10%甚至亏损的新品占到约38.1%，再加上新品牌只有5个但样本里老品牌已经18个，说明不是“新品牌大量涌入”的那种广泛过热，更像是老牌在挤压下把利润打薄，新入场者很难靠普通打法赚钱。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0D2NHX5ZLJyusmile2024-04-25Yes$39.23000pcs$117600.010.28%$12089.28
B0G4RBMF4PBlissful Diary2026-03-24Yes$46.37600pcs$27822.043.4%$12074.75B0FWKK4QTXBlissful Diary2026-01-31Yes$46.231000pcs$46230.014.73%$6809.68B0GBVGB9Y3URMYWO2025-12-22Yes$48.66700pcs$34062.017.96%$6117.54B0D9YY8ZR1Blissful Diary2024-09-23Yes$44.84800pcs$35872.014.78%$5301.89B0F13V8RX5Blissful Diary2025-05-12Yes$43.81900pcs$39429.013.19%$5200.69B09ZLCBPRYlittle dove2022-05-16Yes$38.89700pcs$27223.016.89%$4597.97
B0C729KNJDJyusmile2023-07-21Yes$39.111000pcs$39110.010.51%$4110.47
B0D8NQVBNSBlissful Diary2024-08-22Yes$44.78600pcs$26868.014.37%$3860.94
B09S5CJXGSMallify2022-02-10Yes$48.05700pcs$33635.010.11%$3400.5
B0BQJ6Q2X7Lovvie & Joy2022-12-19Yes$45.99600pcs$27594.011.47%$3165.04B0GVRZWJS1azopesy2026-04-02Yes$40.08700pcs$28056.010.99%$3083.36
B09V52TLXQMallify2022-03-09Yes$35.04650pcs$22776.013.44%$3061.1
B0D3DVMKWGUMIKU2024-05-06Yes$39.99600pcs$23994.012.21%$2929.67
B0CJRVV1GGJyusmile2023-09-25Yes$39.63600pcs$23778.010.73%$2551.38
B0DMR91S9BFortella2024-11-12Yes$40.41500pcs$20205.010.57%$2135.67
B0DRSB2LG2UMIKU2024-12-30Yes$44.99300pcs$13497.015.81%$2133.88
B0DRS6SDRCUMIKU2024-12-28Yes$44.99300pcs$13497.015.39%$2077.19
B0CBCZJVR8Move2Play2023-07-07Yes$46.25300pcs$13875.014.13%$1960.54
B0DBLJTTV6Topsochir2024-07-30Yes$37.52350pcs$13132.014.89%$1955.36Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0G4RBMF4PBlissful Diary2026-03-24Yes$46.37600pcs$27822.043.4%$12074.75B0FWKK4QTXBlissful Diary2026-01-31Yes$46.231000pcs$46230.014.73%$6809.68B0GBVGB9Y3URMYWO2025-12-22Yes$48.66700pcs$34062.017.96%$6117.54B0GVRZWJS1azopesy2026-04-02Yes$40.08700pcs$28056.010.99%$3083.36B0GVS3KNYMazopesy2026-04-02Yes$40.76400pcs$16304.010.22%$1666.27
B0G4R7TMGMBlissful Diary2026-03-24Yes$47.75200pcs$9550.016.74%$1598.67B0GVSBQNWGazopesy2026-04-02Yes$42.81100pcs$4281.013.4%$573.66#New Product Success Rates
Listing这个市场不适合进入：新品牌成功率不高，老品牌还在主导，且已经出现明显的价格竞争和拥挤信号。 以相似细分来看，整体可确认盈利产品占34.94%，新上架产品的盈利率只有33.33%，而新品牌里真正靠“全新产品”赚钱的只有57.14%，但样本里失败产品仍占42.86%，说明门槛不低、并不是轻松可复制的机会。
大品牌能进，但要带着更高预算和差异化打法；小商家也不是完全没机会，但只能做少数真正有辨识度的款，不能靠普通跟卖思路。 成功案例里，Blissful Diary 以3个盈利款占据盈利新产品中100%旧品牌成功份额，典型产品 B0FWKK4QTX、B0G4RBMF4P、B0G4R7TMGM 的月收入分别约 46,230、27,822、9,550 美元，反推入场预算约 57,459–65,764 CNY；这类成功靠的是“老链接上新 + 外观/功能双差异化”。新品牌里，azopesy 贡献了75%的新品牌盈利款，B0GVRZWJS1、B0GVS3KNYM、B0GVSBQNWG 都是围绕式支撑/趴卧场景的明显差异化产品，收入约 28,056、16,304、4,281 美元；URMYWO 的 B0GBVGB9Y3 也有 34,062 美元月收，但这类案例都不是低成本通用款。反过来，Mallify 和 Foryoomi 是失败最集中的品牌，分别占非盈利新产品的30.77%；其中 B0FN3GGMZD、B0G2LNHMZP、B0G3XKRSGB、B0G3XM1V12、B0FLCWN455 这类款式都在“功能堆叠但无明显差异”上失手。时间上看，2025下半年到2026年新品牌和老品牌都在持续推新，但失败款更多，说明竞争还在加剧，不是上升期的蓝海。
结论很直接：不要进。 如果你硬要做，大品牌只能跟 Blissful Diary、azopesy 这种“高颜值 + 强功能差异 + 足够预算”的路线；小商家只有在能做出明显不同、且单款预算至少接近 57,459 CNY 以上时才有少量机会。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
Blissful DiaryazopesyURMYWONonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
MallifyForyoomiOther#Success Rate by Entry Time
Listing结论很明确：这个市场不适合进入，已经接近/进入过度拥挤状态。 近期开新品牌在放缓，盈利也在走弱；当前更像是低利润、强竞争、靠少数强品牌硬吃市场的局面，不适合大品牌和小商家贸然进场。
过去一年里，新品牌真正成功的案例很少，而且集中度高：新品牌新上架里，盈利率只有57.14%（4/7），但这4个盈利产品几乎都被 azopesy 和 URMYWO 吃掉，分别占75%和25%；失败面也很集中，YOULEBITOYS、CandyHome、NatEmbrace 都出现了非盈利新品。更关键的是，旧品牌新上架的盈利率只有21.43%（3/14），非盈利率高达71.43%（10/14），说明这个品类不是“新手容易出单”的市场，反而是成熟品牌也在频繁踩坑。近期时间上看，2026年2月出现4个非盈利新品，3月和4月又继续出现多起非盈利或低利润新品，说明竞争不是在变松，而是在变硬。
对小商家来说，没有清晰的真实成功样本可复制。当前能看到的盈利新品牌里，azopesy 的3个盈利ASIN是最强样本，另一个是 URMYWO 的 B0GBVGB9Y3；但失败样本同样很多，尤其是 YOULEBITOYS 的 B0G3ZPT4LW、CandyHome 的 B0FVFJFL3Q、NatEmbrace 的 B0GY8G69X2。市场总体盈利产品比例只有34.94%，新上架产品盈利率也只有33.33%，这已经不是健康扩张市场，更像是价格战和投放战。按你的规则，这种环境下不应把“大品牌高胜算”或“小商家高胜算”标成真；如果硬要进，大品牌也要准备重投入和更长周期，小商家则很可能需要激进营销甚至接近“掠夺式打法”，风险很高。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 1 0 0 1 0 0 0 4 2026 0 0 1 5 0 0 1 8 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 2 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 2 2025/12 1 0 0 1 0 0 0 0 2026/1 0 0 1 1 0 0 0 0 2026/2 0 0 0 0 0 0 0 4 2026/3 0 0 0 1 0 0 1 1 2026/4 0 0 0 3 0 0 0 2 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Caseslittle doveB09ZLCBPRY (4.7/5 (2930 Reviews))Little Dove Tummy Time Mat with 6 Toys, Macrame Baby Play Mat for Newborn, Baby Gym with 12 Milestone Cards, Stage-Based Sensory and Motor Skill Development Baby Play Gym, Non Slip Mat Washable, Khaki
This listing is deemed profitablePrice (USD)$38.89Released TypeOld Release (2022-05-16)Brand is an old entry in this marketSize and Weight39.2 x 29.4 x 10.0 cm, 921.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
卡其色中性色调，偏家居装饰风格, macrame编织感拱架与圆形垫面的搭配，整体更偏轻奢、简约育儿风Key Buying Motive
附带12张月龄里程卡，并且6个悬挂玩具可拆分转作婴儿车/安全座椅玩具Target Customers
更适合重视家居审美、送礼场景以及新生儿阶段记录成长的父母Early Investment
Investment
Monthly Revenue (Recent) (USD)$27,223.00700 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight10.42% / 16.89%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-13.66% / -7.18%Peak / Non PeakSales & BSR Performance
UMIKU Baby Play Mat Tummy Time Mat Gym Girl Activity Center, Pink Dinosaur
This listing is deemed profitablePrice (USD)$39.99Released TypeOld Release (2024-05-06)Brand is an old entry in this marketSize and Weight42.1 x 33.0 x 10.8 cm, 1461.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
粉色恐龙主题在同类中更偏向女宝视觉定位，区别于常见中性几何/北欧风, 恐龙主题+圆顶活动架+挂件组合，整体辨识度高于常规米色或麦穗风婴儿健身架Key Buying Motive
增加5个可拆卸悬挂拨浪鼓、2个磨牙玩具和带音乐脚踏钢琴，功能组合更丰富Target Customers
更适合偏好高刺激、强主题感礼物型选品的0-12个月女宝家庭Early Investment
Investment
Monthly Revenue (Recent) (USD)$23,994.00600 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight4.42% / 12.21%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-26.06% / -18.27%Peak / Non PeakSales & BSR Performance
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