
结论很明确:这个市场不适合进入,已经是高风险价格战区,新品牌和小商家都不该进。 现在的利润空间太薄,新品整体几乎没有可复制的正向样本,用户的50万CNY预算也只能覆盖前期启动,撑不起这个类目里真正有效的差异化和长期投放。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不适合进入,用户预算也不够稳妥支撑真正可复制的成功。 目前新品牌新发布产品盈利率是0%,新发布产品整体盈利率也只有0%;市场里新品牌和老品牌的新发布都在亏,说明这里不是“少量机会”,而是明显的价格战和高风险区。
Some categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,已经是明显的价格战市场,而且对新品牌不友好。 现有样本里,新品牌几乎全军覆没,真正能赚钱的主要还是老牌,说明小品牌想进去大概率只是烧钱换低回报。
这个市场不适合进入,结论很明确:已进入高风险价格战区,且新品牌成功率极低。 你当前预算50万CNY看起来不小,但在这个类目里,真正能跑通的不是“有预算就行”,而是要么靠老品牌势能,要么靠明显差异化和额外投入;而数据里新品牌几乎没有正向样本,反而大量新品在亏损。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0B7FX93DT | Lynncare | 2022-07-24 | Yes | $25.96 | 200pcs | $5192.0 | 20.82% | $1080.98 |
![]() | B0F92QHHXW | UTOPLIKEY | 2025-05-31 | Yes | $22.85 | 300pcs | $6855.0 | 14.89% | $1020.71 |
![]() | B0DB2HYL7W | UTOPLIKEY | 2024-07-24 | Yes | $22.39 | 300pcs | $6717.0 | 14.01% | $941.06 |
![]() | B0DQPF5SWB | qesfir | 2025-01-01 | Yes | $24.99 | 100pcs | $2499.0 | 12.17% | $304.13 |
![]() | B0CJTWCSV8 | qesfir | 2023-09-26 | Yes | $27.99 | 50pcs | $1399.5 | 16.05% | $224.62 |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0GR8LZMK7 | GONINO | 2026-05-15 | No | $25.25 | 50pcs | $1262.5 | 9.08% | $114.64 |
![]() | B0GR8K9MPB | GONINO | 2026-05-15 | No | $25.14 | 100pcs | $2514.0 | 8.86% | $222.75 |
![]() | B0GTQ9MV2X | Orzbow | 2026-06-01 | No | $27.97 | 50pcs | $1398.5 | 21.3% | $297.89 |
![]() | B0H2YFD95B | GONINO | 2026-06-28 | No | $20.06 | -pcs | $- | 3.79% | $- |
![]() | B0GYQ66Y3K | Yiklucg | 2026-04-27 | No | $20.99 | -pcs | $- | -5.3% | $- |
![]() | B0FP2FDZZX | MPQMPQ | 2025-08-28 | No | $23.99 | -pcs | $- | 3.02% | $- |
![]() | B0FLY8DSL8 | UTOPLIKEY | 2025-08-11 | No | $- | -pcs | $- | -% | $- |
![]() | B0GYQ4P7TD | Yiklucg | 2026-04-27 | No | $- | -pcs | $- | -% | $- |
![]() | B0H1R2MZTN | GONINO | 2026-05-14 | No | $- | -pcs | $- | -% | $- |
![]() | B0GF6J2QC5 | MPQMPQ | 2026-01-06 | No | $- | -pcs | $- | -% | $- |
这个市场不适合进入,结论很明确:已进入价格战区,而且新品牌几乎没有合法成功空间。 近几个月新品牌新品成功率是0%,整体可识别盈利率只有12.20%,而新上架产品的利润分布里,10%以下几乎占主导,说明你现在进去大概率只能卷低价。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不适合进入,已经接近价格战/饱和区。最近新品牌进场后,6个可识别的新品牌新上架产品里,100%都没跑出盈利;新品牌整体新上架盈利率是0%,而未盈利率高达85.71%,说明新玩家几乎没有正向样本可复制。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 7 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/5 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 1 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |