- Benchmark ASINB0GF1NLKC1
- MarketplaceUS
- Category ID19431271011
- Analyzed Products
- Keywordsensory toys, fidget toys
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-27
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，结论很明确：已经进入拥挤期，利润被压薄，新品牌很难靠低预算稳定跑通。 目前可识别的新品牌有9个，已经接近过热警戒；新品整体盈利率只有35.00%，而新品里61.11%不盈利，说明失败是主流，不是偶发。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不适合现在进入。 价格战已经很明显，已知可判断的产品里只有37.50%盈利，而新品里盈利率只有35.00%；更关键的是，新品利润带里10%以下的产品占15.00%，再加上不少新品只能做到10%~20%利润，说明入场后很容易被运输、广告和平台费用吃掉空间。
Early sourcing + logistics + marketing budget (USD)$1,135.47 - $1,135.47Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?35.00%New listing success rate (old brands):28.57%New listing success rate (new brands):38.46%Which new brands have these successful new listings?...Which old brands have these successful new listings?Potential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 家用纸板/布艺感官活动册：通常比成品感官玩具更便宜，内容可按月龄逐步替换，适合临时替代和旅行场景。
- 厨房日用品式感官替代品（硅胶勺、软海绵、布块、空塑料盒）：几乎零门槛、成本低，能提供触感、抓握和装填练习。
- 可重复使用的贴纸/魔术贴配对板：比复杂结构玩具更便宜，收纳简单，适合做配对、粘贴、撕下等精细动作训练。
- 沐浴感官玩具（漂浮杯、挤压小瓶、喷水玩具）：购买和使用都很容易，很多家庭已有，适合作为高频、低成本替代。
- 二手早教/感官玩具套装：价格通常显著低于新品，且能覆盖相似的抓握、分类、配对和颜色识别功能。
- 自制感官箱（米、豆、毛球、铃铛、软球）：材料廉价、组合灵活，能快速替代商业感官/减压玩具的互动体验。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入。 现有数据已经显示出明显的价格竞争和失败密集：整体可判定利润率样本里只有37.5%是盈利，且新品盈利率只有35.0%，新品牌新品盈利率38.46%，但新品牌新品不盈利率高达53.85%；同时市场里既有老品牌持续放量，也有新品牌不断试错，说明不是容易做的蓝海。
New products with Highest revenueTeekdeer
Recent Monthly Revenue (USD):$11,379.00(300pcs/month)B0FKH7PG5M (3.7/5 (12 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productshahaland
Recent Monthly Revenue (USD):$86,880.00(3000pcs/month)B0DMVXR942 (4.7/5 (1281 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableMost investment in new productsLeast investment in new productsDrephere
Recent Monthly Revenue (USD):$408.00(50pcs/month)B0FNC1ZQML (4.2/5 (41 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatNet profit margin below 10.00%Least profitable new productsODRIEW
Recent Monthly Revenue (USD):-(-)B0G2LK293Z (4.5/5 (10 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 水果+蔬菜主题，颜色鲜艳，画面更抓眼
- |
- 16件软绒组合，图像信息丰富，适合送礼和点击
- |
- 玩法更像分类+角色扮演，和常见形状玩具区别大
B0FMDQZQ1N (4.7/5 (172 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 海洋主题配色强烈，婴幼儿视觉吸引力高
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- 盲盒软箱+海洋动物组合，外观和结构都很少见
- |
- 取放+拉回玩法明显，图片更有互动感
B0FMDLXLQS (4.7/5 (175 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场可以进入，但只适合有清晰差异化和足够预算的品牌；对小品牌来说，必须避开低价同质化款，否则很容易被卷死。数据上看，新品利润带主要集中在10%~20%（占30%），但也有15%的新品落在0%~10%，整体还没到全面失控的地步；不过新品成功率只有35%，说明失败仍然是主流，而且2025年新入场品牌有9个，已经接近你设定的过热警戒线，市场正在变拥挤，进入要非常谨慎。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0DMVXR942hahaland2025-02-24Yes$28.963000pcs$86880.023.92%$20781.7
B0B2P5GK1YJyusmile2022-09-18Yes$20.893000pcs$62670.013.85%$8679.8
B07SVMZBSDFat Brain Toys2019-06-08Yes$31.95900pcs$28755.026.5%$7620.08
B0GJDMQ5BLJOY SPOT!2026-01-23Yes$29.691000pcs$29690.024.08%$7149.36
B0DBQZVH19Somastung2024-07-31Yes$35.551000pcs$35550.017.26%$6135.93
B0DZ6JS79DJOY SPOT!2025-03-04Yes$26.241000pcs$26240.021.86%$5736.07
B0F5B9RLB3OCHIDO2025-04-17Yes$34.38600pcs$20628.024.69%$5093.06
B0C3CH6XLPPlunack2023-04-24Yes$34.99900pcs$31491.014.93%$4701.61
B0BX6MQFJLQirptey2023-03-01Yes$29.14600pcs$17484.019.88%$3475.82
B0BWYHLHHZWuzhineisn2023-02-27Yes$26.07500pcs$13035.019.6%$2554.86
B09BCMP8XXOESSUF2021-07-28Yes$26.61350pcs$9313.524.99%$2327.45
B0BW8JVHP9LUCKFUTURE2023-02-20Yes$25.43500pcs$12715.017.01%$2162.83B0FMDQZQ1NSAIMAND2025-10-10Yes$26.6350pcs$9310.023.16%$2156.2
B0FND3DRMTURMYWO2025-08-22Yes$15.19900pcs$13671.015.61%$2134.05
B0D8DXXPPSYHHYTOY2024-06-29Yes$23.01400pcs$9204.019.69%$1812.27
B0B7BWNZ86URMYWO2022-07-22Yes$15.61900pcs$14049.011.14%$1565.06B0GF1NLKC1Vanplay2026-05-25Yes$29.59300pcs$8877.016.2%$1438.08
B0C7Z6HDDZJyusmile2023-06-14Yes$26.98300pcs$8094.017.07%$1381.65B0FKH7PG5MTeekdeer2025-07-30Yes$37.93300pcs$11379.010.93%$1243.73
B07XYHN41GFat Brain Toys2019-09-21Yes$39.99100pcs$3999.030.73%$1228.9Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GJDMQ5BLJOY SPOT!2026-01-23Yes$29.691000pcs$29690.024.08%$7149.36B0FMDQZQ1NSAIMAND2025-10-10Yes$26.6350pcs$9310.023.16%$2156.2B0FND3DRMTURMYWO2025-08-22Yes$15.19900pcs$13671.015.61%$2134.05B0GF1NLKC1Vanplay2026-05-25Yes$29.59300pcs$8877.016.2%$1438.08B0FKH7PG5MTeekdeer2025-07-30Yes$37.93300pcs$11379.010.93%$1243.73
B0GCLRQ1X4Ninigai2025-12-26Yes$19.01400pcs$7604.014.34%$1090.42B0FMDLXLQSSAIMAND2025-09-29Yes$20.64100pcs$2064.023.81%$491.44#New Product Success Rates
Listing这个市场可以进入，但前提是你走的是“中高预算、强差异化”路线；对小商家来说，能做，但不是低预算、拼价格的市场。 目前没有出现你要求的那种“30个以上新品牌涌入”的严重过热信号，但新产品成功率只有35.0%，失败率61.1%，而且新产品利润率分布里多数都挤在10%~20%之间，说明这是一个竞争很硬、利润不厚的市场，不适合靠低价硬冲。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
SAIMANDNinigaiJOY SPOT!TeekdeerURMYWOVanplayNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
tinyhugsOther#Success Rate by Entry Time
Listing这个市场现在不可进入，已经进入明显的高压竞争区，而且对小卖家和大品牌都不友好。 近一年新品牌新上架的成功率只有35.0%，但近一年新上架里不盈利的比例已经到53.85%，而且最近的新增产品里，2026年出现了4个不盈利、2个盈利不明，说明进入后越来越难赚到钱，不是一个值得继续冲的市场。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 2 3 2 0 0 5 2026 0 0 0 1 1 0 0 6 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 1 0 0 0 0 2025/8 0 0 0 1 0 0 0 1 2025/9 0 0 0 0 1 0 0 1 2025/10 0 0 1 0 1 0 0 1 2025/11 0 0 0 0 0 0 0 2 2025/12 0 0 1 1 0 0 0 0 2026/1 0 0 0 0 1 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 2 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 1 0 0 0 1 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesFat Brain ToysB07SVMZBSD (4.8/5 (4622 Reviews))Fat Brain Toys InnyBin Shape Learning Toys, Sensory Toys for Babies and Toddlers, Baby Toys Ages 10 Months+
This listing is deemed profitablePrice (USD)$31.95Released TypeOld Release (2019-06-08)Brand is an old entry in this marketSize and Weight19.1 x 15.4 x 15.1 cm, 350.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresDesign & Appearance
白色立方体框架搭配橙、蓝、绿、紫等高饱和几何块，识别度较强, 立方体外框+弹力绳穿插结构，块体可从不同方向挤压穿入，玩法区别于常见单面形状配对玩具Key Buying Motive
通过弹力绳穿插与挤压动作，同时训练抓握、手眼协调和触觉探索Target Customers
更适合10个月以上、需要精细动作训练与感官刺激的婴幼儿Early Investment
Investment
Monthly Revenue (Recent) (USD)$28,755.00900 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight23.08% / 26.50%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight11.79% / 15.21%Peak / Non PeakSales & BSR Performance
Fat Brain ToysB07XYHN41G (4.8/5 (691 Reviews))Fat Brain Toys PipSquigz Combo Set - 2 PipSquigz Loops, 3 Rattling Pip Squigz, Zippered Storage Case -BPA-Free Silicone Fidget Toys for Girls and Boys
This listing is deemed profitablePrice (USD)$39.99Released TypeOld Release (2019-09-21)Brand is an old entry in this marketSize and Weight25.4 x 17.0 x 10.7 cm, 490.00gProfitable Factors
Established brand with longevityDistinct functions and featuresUnique appearance designDesign & Appearance
亮丽的多彩吸盘与透明/半透明硅胶质感，视觉辨识度高, 可相互吸附并在平面上发出“啪”的拔离反馈，且带有扭曲环形与带纹理的组合造型Key Buying Motive
吸盘互粘+拉开回弹的交互方式，兼具口欲安抚、洗澡/高椅/车载多场景使用Target Customers
更适合重视安全材质、感官刺激与便携安抚的婴幼儿家长Early Investment
Investment
Monthly Revenue (Recent) (USD)$3,999.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight27.82% / 30.73%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight18.44% / 21.34%Peak / Non PeakSales & BSR Performance
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