- Benchmark ASINB0FZR168FZ
- MarketplaceUS
- Category ID196612011
- Analyzed Products
- Keywordtoy building set, sensory fidget toy, plush stuffed animal
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-27
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入：新品牌成功率只有30%，但失败新品占68.42%，而且最近新品几乎都在被挤压，价格战已经很明显。 对小商家来说没有稳定、可复制的低风险路径；对大品牌来说也不是好赛道，除非你能做出明显功能/外观升级并接受更高投入，但即便如此也只是勉强可做，不是优质机会。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场对新卖家不友好，尤其已经出现价格战和挤压，新品牌想靠单个ASIN切入，风险很高，不建议现在进入。 你的50万人民币预算表面上够做一个新品，但它只覆盖前几个月的备货、头程、FBA和投放，不包含研发、品牌和认证；在这个类目里，真正能活下来的新入场，靠的不是“低预算复制”，而是明显差异化和持续投放。
Early sourcing + logistics + marketing budget (USD)$3,113.07 - $3,113.07Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?25.00%New listing success rate (old brands):60.00%New listing success rate (new brands):20.00%Which new brands have these successful new listings?Which old brands have these successful new listings?Potential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 安抚巾/安抚布：通常比毛绒玩具更便宜、体积更小，适合随手抓握和情绪安抚，且更容易随身携带。
- 软胶牙胶/牙齿咬咬玩具：如果用户主要是为了口欲期、啃咬和感官刺激，这类产品更直接、价格更低、清洁也更方便。
- 婴儿高对比黑白卡/布书：面向0-12个月的视觉刺激和早教需求，成本更低，且不依赖电池或复杂功能。
- 床铃/婴儿推拉悬挂玩具：如果目标是吸引宝宝抬头、追视和互动，这类替代品比大型感统毛绒更常见，也更容易安装在婴儿床、推车或游戏垫上。
- 泡泡纸感/响纸小布玩具：主打揉捏、抓捏、听觉反馈，通常更轻、更便宜，适合作为“感官替代”而非完整玩偶购买。
- 游戏垫配可拆卸悬挂件：对于想要做 tummy time 和早期感统训练的家庭，这种组合往往比单一毛绒长条玩具更通用，且可以分拆复用。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing结论很直接：这个市场不值得进入。 新品牌数量已经到达 7 个，虽未触发 30+ 的极端超饱和警报，但新上架产品里只有 30.00% 赚钱，说明竞争已经很紧；更关键的是，真正适合小商家的成功样本很少，且失败样本多集中在“外观相似、功能单一”的普通毛绒摇铃，价格战和同质化风险都很高。
Least investment in new productsMost investment in new productsNew products with Highest revenueVanplay
Recent Monthly Revenue (USD):$21,033.00(900pcs/month)B0FZR168FZ (4.7/5 (155 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsTopsochir
Recent Monthly Revenue (USD):$76,920.00(4000pcs/month)B0DRVBHZMX (4.6/5 (124 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$76,800.00(4000pcs/month)B0CKVS1CNH (4.6/5 (2706 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new productsokegztoa
Recent Monthly Revenue (USD):-(-)B0FY2H7ZWC (5/5 (8 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0FY2H3MBY (5/5 (8 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0FXWSYB8X (5/5 (4 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 粉色系很吸睛，礼品感强
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- 10件套造型丰富，视觉差异大
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- 摇铃+牙胶二合一，功能更全面
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- 带收纳盒，适合送礼和外出
B0FZR168FZ (4.7/5 (155 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 紫色恐龙造型很少见，辨识度高
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- 毛绒+音乐+发声+响纸+牙胶，层次丰富
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- 多感官设计，适合抓握和安抚
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- 视觉冲击强，更容易吸引点击
B0D7HK5JVN (4.5/5 (619 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入：新品牌并没有形成可复制的低风险机会，反而已经出现明显的挤压与价格战信号。 目前新产品里只有30.00%能赚钱，而在已能判断盈亏的新产品中，亏损/不赚钱占比高达68.42%；再看利润分布，所有产品里低于10%利润的占了11.11%，新产品里这一档也有5.00%，说明入场后很容易被成本和投放吞掉利润。
Profitability difficultyPotential high net profit marginAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0CKVS1CNHTopsochir2023-10-11Yes$19.24000pcs$76800.015.65%$12019.2B0DRVBHZMXTopsochir2024-12-30Yes$19.234000pcs$76920.012.64%$9722.69B0FZR168FZVanplay2025-11-18Yes$23.37900pcs$21033.019.5%$4101.44
B0FR13P3FGAWOTOY2025-11-20Yes$20.89900pcs$18801.015.65%$2942.36
B0FR1ZDJ14AWOTOY2025-11-14Yes$19.89650pcs$12928.516.29%$2106.06
B0FYDX4VRDJENTXON2025-11-01Yes$20.67400pcs$8268.017.74%$1466.75
B0FCS8D7WVYouuys2025-05-28Yes$23.49200pcs$4698.027.0%$1268.47
B0FJF9DY4SPHEZAPA2025-08-25Yes$19.71200pcs$3942.018.94%$746.62
B0FKH1HRCLTYRY.HU2025-07-30Yes$13.97200pcs$2794.019.55%$546.23
B0D7ZJT1BQDoindute2024-06-25Yes$16.98100pcs$1698.027.62%$468.99B0D7HK5JVNHolaxander2024-06-19Yes$21.24100pcs$2124.012.33%$261.89
B0D7H2MSJPHolaxander2024-06-19Yes$19.12100pcs$1912.013.03%$249.14
B00IMNUHG4Bearington Collection2014-02-24Yes$14.44100pcs$1444.016.72%$241.44
B0BY3D4PQ2AVENLAND2023-03-10Yes$13.99100pcs$1399.015.39%$215.31
B002L6RAHCBearington Collection2011-04-09Yes$15.2650pcs$763.025.35%$193.43
B00XO0QFESBearington Collection2015-05-14Yes$13.39100pcs$1339.013.17%$176.35
B09879TQ3TApricot Lamb2021-06-29Yes$15.9950pcs$799.519.71%$157.59
B004A9EGTSBearington Collection2019-11-24Yes$14.3250pcs$716.016.48%$118.0Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FZR168FZVanplay2025-11-18Yes$23.37900pcs$21033.019.5%$4101.44B0FR13P3FGAWOTOY2025-11-20Yes$20.89900pcs$18801.015.65%$2942.36B0FR1ZDJ14AWOTOY2025-11-14Yes$19.89650pcs$12928.516.29%$2106.06B0FYDX4VRDJENTXON2025-11-01Yes$20.67400pcs$8268.017.74%$1466.75B0FJF9DY4SPHEZAPA2025-08-25Yes$19.71200pcs$3942.018.94%$746.62B0FKH1HRCLTYRY.HU2025-07-30Yes$13.97200pcs$2794.019.55%$546.23#New Product Success Rates
Listing这不是适合进入的市场：新品成功率只有30%，但失败新品占80%，整体利润率里10%~20%区间占多数，说明竞争已经很挤；更关键的是，新品牌里真正能靠纯新品赚钱的只有JENTXON、TYRY.HU、Vanplay这3个点，成功面太窄。市场并没有出现大规模新品增长红利，2025年有4个新品成功、12个新品失败，2026年又出现1个失败新品；同时高利润样本几乎都集中在老品牌AWOTOY、PHEZAPA和新品牌Vanplay/JENTXON/TYRY.HU这些少数玩家手里，说明门槛高、可复制空间小。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
PHEZAPAJENTXONAWOTOYTYRY.HUVanplayNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
okegztoaGOODMOMOther#Success Rate by Entry Time
Listing这个市场不该进，已经接近价格战区，而且新品牌成功率只有30%，真正能复制的“小品牌案例”几乎没有。 结论很直接：对大品牌来说也只是勉强可做，但要靠明显差异化和更高预算；对小商家来说，不是好机会。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 1 6 0 0 0 11 2026 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 1 0 0 0 1 2025/8 0 0 1 1 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 7 2025/11 0 0 0 4 0 0 0 2 2025/12 0 0 0 0 0 0 0 1 2026/1 0 0 0 0 0 0 0 1 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesBearington CollectionB002L6RAHC (4.8/5 (7010 Reviews))Bearington Collection Baby Lil' Waggles, 5.5 Inch Blue Puppy Dog Plush Stuffed Animal, Soft Baby Boy Rattle
This listing is deemed profitablePrice (USD)$15.26Released TypeOld Release (2011-04-09)Brand is an old entry in this marketSize and Weight14.2 x 9.1 x 3.8 cm, 36.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
蓝色绒毛+棕色格纹/缎面细节，整体更偏高级婴儿礼品风, 5.5英寸小体积蓝色小狗造型，带环形摇铃结构，兼具毛绒安抚与抓握启蒙Key Buying Motive
毛绒+轻柔摇铃的双重感官刺激，适合新生儿抓握与安抚Target Customers
更适合寻找男宝宝礼物、主题育儿房装饰和便携安抚玩具的家长Early Investment
Investment
Monthly Revenue (Recent) (USD)$763.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight23.23% / 25.35%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight20.62% / 22.74%Peak / Non PeakSales & BSR Performance
Apricot LambB09879TQ3T (4.9/5 (40 Reviews))Apricot Lamb Baby Frog Soft Rattle Toy Plush Stuffed Animal Newborn 6''
This listing is deemed profitablePrice (USD)$15.99Released TypeOld Release (2021-06-29)Brand is an old entry in this marketSize and Weight16.2 x 14.5 x 6.2 cm, 32.00gProfitable Factors
Established brand with longevityBased on old ASINDesign & Appearance
浅绿色青蛙造型，颜色更偏自然系、柔和低刺激, 6英寸小号青蛙毛绒摇铃，圆润极简造型，适合新生儿抓握Key Buying Motive
单一摇铃+毛绒安抚定位，主打新生儿握持与基础感官刺激Target Customers
面向新生儿礼物、0-12个月低龄婴儿的安抚抓握需求Early Investment
Investment
Monthly Revenue (Recent) (USD)$799.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight16.40% / 19.71%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight9.00% / 12.31%Peak / Non PeakSales & BSR Performance
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