
这个市场不建议进入,结论非常明确:没有形成可复制的赚钱样板,反而是“能卖但赚不到钱”的状态。当前只有 1 个新品牌 Artesano,唯一新上架产品 B0G51HR45J 还停留在盈利状态未可判定/非盈利边缘,说明市场需求存在,但利润路径没有跑通。
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不值得进入,连用户现有 50 万 CNY 预算也不够形成有效竞争。 目前看到的不是正常成长型市场,而是一个几乎没有可验证盈利样本、且新品牌新发布盈利率直接为 0% 的市场;在这种情况下,不管是大品牌还是小商家,都不应把它当成可进入市场。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入。 当前数据只有 1 个新品牌样本,且该样本 ASIN B0G51HR45J(Artesano)已经是非盈利,但仍有活跃销量;这说明市场不是“没需求”,而是更像高投入、低回报的竞争场,连新品牌首发都没能跑通。更关键的是,市场里新品牌新发布产品盈利率为 0%,整体可见盈利产品占比也为 0%,按你的规则这已经是失败信号,不能作为大品牌或小商家入场机会。
这个市场不适合进入。 目前看到的样本里只有 1 个新产品,且这个新品牌新上架产品是非盈利状态;市场里没有任何已确认的盈利新产品,反而没有形成可复制的正向样板,说明现在不是一个适合中小卖家切入的环境。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
这个市场不值得进入:当前只有1个样本、没有任何可验证的盈利产品,且唯一的新品牌样本只证明了“能卖”而不是“能赚”。 核心样本 Artesano 的 B0G51HR45J 月销700、前3个月均销300、8条评论、白帽新上架,但利润状态仍是非盈利/无法判定;换句话说,销量可以跑起来,但利润没有被证实,市场并没有给出可复制的赚钱路径。
这个市场不适合现在进入。 近一年几乎没有可验证的新增品牌活跃扩张,最新可见的只有 Artesano 这个新品牌和 ASIN B0G51HR45J,但它当前是“盈利状态未可判定”,并且在 700 单/月的活跃销量下仍无法证明稳定赚钱;这说明市场不是机会扩张期,而是数据稀薄、胜负不清、进入风险很高的阶段。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |