- Benchmark ASINB0G4M4TD1T
- MarketplaceUS
- Category ID228013
- Analyzed Products
- Keyworddoorbell mount, video doorbell mount, anti theft doorbell mount, no drill doorbell mount
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-27
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不建议进入：新品牌成功率只有23.33%，而新上架产品里76.67%不赚钱，最近几个月还在继续变差，已经明显走向拥挤和价格竞争。对小品牌尤其不友好；对大品牌来说也不是低风险机会，除非你能做出明显功能升级并承受更高投入。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不适合进入。 你的预算 500,000 CNY 足够覆盖单个新品前期投放，但市场已经偏向价格战，新品牌成功率低，且并不需要靠低预算就能稳定赚钱；小商家和大品牌都不是好时机。
Early sourcing + logistics + marketing budget (USD)$1,263.38 - $1,727.41Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?26.66%New listing success rate (old brands):50.00%New listing success rate (new brands):13.64%Which new brands have these successful new listings?Which old brands have these successful new listings?Alternatives- 免打孔可拆卸胶粘门铃座/磁吸底座：比专用角度支架更便宜、安装更快，适合租房或临时安装场景；用户若只是想先把门铃固定住，往往会优先选这种通用方案。
- 门铃延长底板/通用安装板：用来把原门铃位置“垫高/平移”到更合适的位置，成本通常低于带角度调节的专用 mount，且适配更多户型与门框。
- 门框夹式/护栏夹式门铃支架：不需要打孔，也不依赖粘胶强度，适合铁艺护栏、门框边缘、阳台/公寓入口等场景；对“防盗”诉求也有一定替代性。
- 旋转/可调支架的通用款（非品牌专用）：如果用户主要需求是调视角而不是严格型号适配，通用可调支架通常更便宜，且对换门铃型号更友好。
- 防拆螺丝+简易背板组合：用低成本防拆五金替代整套防盗门铃 mount，适合已有固定底座、只想增强防盗和防拆能力的用户。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing结论很直接：这个市场现在不适合进入，尤其不适合小品牌；新品牌亏多赢少，已经接近价格战。 目前看不到“轻松切入”的窗口，能跑出来的只有少数有明显差异化、且愿意投入更高预算的品牌；如果你没有足够的产品创新和长期投放能力，不建议推进。
证据很清楚：市场里新品牌新上架产品的盈利率只有13.64%，非盈利率高达86.36%；而老品牌新上架产品盈利率是50.00%，说明真正能吃到利润的，基本是老品牌或有资源的新品牌。时间趋势也在变差：2025年新上架非盈利产品明显增多，2026年继续出现更多失败案例，6月有4个新上架产品全部不盈利，说明竞争正在加剧。价格带上，整体利润分布里大量产品集中在10%~30%，但新产品样本里只有4个落在10%~20%，3个落在20%~30%，其余23个属于暂未验证/弱表现，说明可复制的成功样本很少。你给的预算是500000元，从单ASIN角度看完全覆盖得起；市场推荐的单品启动预算大约是1263.38~1727.41美元，但这只是前几个月的进货、物流和投放，不含研发、品牌和认证，真正能打进去的成本会更高。
可借鉴的成功样本里，老品牌代表是TagRecove / B0DP2PV84X：售价11.50美元，月销1000，月营收1150000，利润率13.03%，预算强度不高但靠老品牌位势和稳定款式吃量；新品牌里真正合格的案例是Qwwia / B0G4M4TD1T：售价19.99美元，利润率26.2%，月销150，月营收2998.5美元，首期预算1263.38美元，3个月平均销量66，是靠无打孔、防盗、兼容多款门铃这类功能差异做出来的。另一个可参考的新品牌是ZHANDEYUA / B0GZKCXLNH：售价13.99美元，月销50，利润率落在10%~20%区间，主打粘贴式免钻+防盗保护，但规模很小。反面案例更重要：VVHOOY / B0GWGXKPX8 新上架即失败，只有2条评论、评分3.0、销量不清晰，明显没有跑通；TagRecove / B0F1FHZ6ZC 虽然有682条评论和100月销，但利润率只有7.28%，已经掉进低利润陷阱，属于典型价格战样本。
Least investment in new productsMost investment in new productsNew products with Highest revenueQwwia
Recent Monthly Revenue (USD):$2,998.50(150pcs/month)B0G4M4TD1T (4.4/5 (39 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsTagRecove
Recent Monthly Revenue (USD):$11,500.00(1000pcs/month)B0DP2PV84X (4.4/5 (682 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new productsVVHOOY
Recent Monthly Revenue (USD):-(-)B0GWGXKPX8 (3/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 防盗封闭式结构，和普通开放式支架差异最大
- |
- 黑色隐蔽感强，更像安防配件，点击感高
- |
- 适合租房/公寓防盗需求，购买动机明确
B0CDSGSFTQ (4.6/5 (713 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 磁吸安装形态特殊，和胶贴/螺丝款区别明显
- |
- 适合金属门表面，使用场景更少见
- |
- 黑色极简外观，产品图识别度高
B0FQJ6M4LS (4.6/5 (30 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入：利润结构偏低、竞争已经明显拥挤，新品牌成功率不够稳，小生意若不靠激进营销或明显创新，很难做起来。 新品里真正能稳定赚钱的并不多，能跑出来的样本要么有功能差异化，要么依赖更强的品牌/投放能力，不是普通同质化产品能吃到的市场。
数据很清楚：新品牌新品盈利率约13.64%，非盈利率约86.36%；市场里 10% 以下利润的产品占比不低，已经是明显的价格战区。 具体看样本，Qwwia 的 B0G4M4TD1T 以 $19.99 售价做到 26.22% 利润率、月销150件、月营收约 $2,998.5、月利润约 $786.21，属于少数成功的新品牌案例；但 VVHOOY 的 B0GWGXKPX8 只有 10.34% 利润率仍未跑通，TagRecove 的 B0F1FHZ6ZC 只有 7.28%，B0DT44WZ4R 只有 9.74%，说明低利润和失败样本很多。反过来，较强的样本往往不是“便宜相似款”，而是像 TagRecove 的 B0DP2PV84X、AHBTEYM 的 B0CDSGSFTQ 这种带“无打孔 + 防盗 + 兼容性/适配场景”差异化的产品；其中 B0CDSGSFTQ 还有 713 条评论、月营收约 $193,050，明显更像强品牌打法，不是小商家轻松复制的路线。新品牌新品盈利率低、失败率高，说明小生意如果不做强差异化，基本没有胜算。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0DP2PV84XTagRecove2024-12-31Yes$11.51000pcs$11500.013.03%$1498.45
B09XF1CQ6KNANW2023-05-13Yes$12.51500pcs$6255.015.89%$993.92
B0GX9ZXX2VPefecon2026-05-09Yes$13.62300pcs$4086.021.69%$886.26B0G4M4TD1TQwwia2026-01-07Yes$19.99150pcs$2998.526.22%$786.21
B0DGFBQXNFAHBTEYM2024-09-08Yes$14.99200pcs$2998.024.81%$743.81
B0DCBBNQSZAHBTEYM2024-08-06Yes$12.99200pcs$2598.026.88%$698.35
B0BLH54C5RHibezos2022-11-04Yes$13.59200pcs$2718.022.7%$616.99
B0DK3RDC6WQIBOX2024-11-13Yes$10.75500pcs$5375.010.75%$577.82
B0FGXX9QRJPefecon2025-07-15Yes$12.99200pcs$2598.021.13%$548.96
B0FFM9TG2QHibezos2025-06-26Yes$13.69150pcs$2053.522.54%$462.86
B0H1BG17HCAISVAN2022-09-13Yes$13.99200pcs$2798.016.33%$456.92
B09W4HT8RKRIOVO2022-03-22Yes$13.49150pcs$2023.522.15%$448.21
B078S4LN31HOLACA2018-01-03Yes$16.15100pcs$1615.024.94%$402.79
B09P38WSD6Hibezos2021-12-23Yes$15.04100pcs$1504.025.67%$386.08
B0FPLRZSCMBaaletc2025-09-08Yes$9.88200pcs$1976.019.36%$382.56
B0FF3Z46TQHibezos2025-06-23Yes$13.17100pcs$1317.021.42%$282.11
B0FFMTLMYKTizomi2025-06-26Yes$10.35200pcs$2070.013.46%$278.63
B0G5PGVGV6Pefecon2025-12-08Yes$12.79100pcs$1279.020.19%$258.24B0CDSGSFTQAHBTEYM2023-08-05Yes$12.87150pcs$1930.512.51%$241.51
B0BLH5FMXYHibezos2022-11-04Yes$14.4350pcs$721.524.44%$176.34Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GX9ZXX2VPefecon2026-05-09Yes$13.62300pcs$4086.021.69%$886.26B0G4M4TD1TQwwia2026-01-07Yes$19.99150pcs$2998.526.22%$786.21B0FPLRZSCMBaaletc2025-09-08Yes$9.88200pcs$1976.019.36%$382.56B0G5PGVGV6Pefecon2025-12-08Yes$12.79100pcs$1279.020.19%$258.24
B0GZKCXLNHZHANDEYUA2026-05-14Yes$13.9950pcs$699.516.79%$117.45B0FQJ6M4LSOYOCAM2025-09-10Yes$10.1850pcs$509.016.18%$82.36
B0FW4LQY5FGusfeliz2025-11-25Yes$9.8750pcs$493.510.05%$49.6#New Product Success Rates
Listing这个市场不值得进入：新品牌成功率只有13.64%，但失败率高达86.36%，而且同类可复制款已经非常拥挤；它不是适合“轻松试水”的市场。 但它也不是彻底没机会，真正能卖起来的，都是靠明确功能差异和更高预算堆出来的产品；如果你要做，必须瞄准细分功能，不然大概率直接淹没在价格战里。
数据很清楚：新产品里只有7个盈利、23个不盈利，整体盈利率只有23.33%，而且新品牌里只有3个真正盈利的新品，失败的有19个，说明新进入者的生存率很低。更关键的是，成功样本并不靠“泛用款”，而是靠功能差异：例如 Qwwia 的 B0G4M4TD1T，售价19.99美元，月收入2998.50美元，投入预算1263.38美元，靠“真防盗结构+隐藏防拆螺丝”跑通；ZHANDEYUA 的 B0GZKCXLNH，售价13.99美元，月收入699.50美元，预算1727.41美元，靠“防盗+防磕碰”的外观和功能差异成交。反过来，VVHOOY 的 B0GWGXKPX8、ALLICAVER 的 B0FK5657S8、以及多个类似款都不赚钱，失败原因高度一致：缺乏差异化、市场太小或竞争太狠、利润率不够。老品牌同样没有轻松：比如 AHBTEYM 的 B0CDSGSFTQ 月收入1930.50美元，靠旧款延伸和功能差异赚钱；Pefecon 的 B0GX9ZXX2V 月收入4086.00美元，预算1727.41美元，也是靠细分功能取胜。这个市场没有“低门槛普遍胜出”的空间，能赢的基本都要做出明显差异，而且你给的500000元预算对单个ASIN来说足够覆盖起步，但不代表足够支撑长期品牌和研发投入。
结论很直接：不建议进入，除非你已经有强功能创新、能做出明显差异化，并且愿意投入高于常规起步预算的长期成本。 小品牌想合法成功是有案例的，但只限于像 B0G4M4TD1T、B0FW4LQY5F、B0GZKCXLNH 这种明确细分、非泛用品；如果你做的是普通门铃支架/通用安装座，这个市场对小品牌非常不友好。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
PefeconBaaletcGusfelizOYOCAMZHANDEYUAQwwiaNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
SZBAMIAugstciOther#Success Rate by Entry Time
Listing这个市场不适合现在进入，已经明显走向价格战和过度拥挤。 近一年新品牌进入有12个，但新品牌新上架产品里只有3个盈利、19个不盈利，成功率只有13.64%，而整体新上架产品盈利率只有23.33%；更关键的是，最近几个月新品牌新品几乎都是失败，说明门槛在升高，不是在变容易。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 3 1 0 0 17 2026 0 0 0 1 2 0 0 6 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 3 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 2 0 0 0 1 2025/10 0 0 0 0 0 0 0 9 2025/11 0 0 0 1 0 0 0 1 2025/12 0 0 0 0 1 0 0 3 2026/1 0 0 0 0 1 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 1 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 1 1 0 0 0 2026/6 0 0 0 0 0 0 0 4 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesAnti-Theft Video Doorbell Mount,AHBTEYM Mount No Drill Bracket Holder Accessories for Apartment Home Rentals Compatible with Video Doorbell 4/3/3 Plus/2/1/2021/2023 Release(Black)
This listing is deemed profitablePrice (USD)$12.87Released TypeOld Release (2023-08-05)Brand is an old entry in this marketSize and Weight16.9 x 13.8 x 7.1 cm, 268.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
黑色外观更偏向隐蔽和安防感，和常见白色/浅色款相比更适合门口环境。, 封闭式防盗门套结构，门内侧隐藏固定螺丝，强调“从门外无法拆卸”的防盗形态。Key Buying Motive
无打孔安装 + 隐藏式防拆螺丝 + 兼容多代 Ring/Blink 门铃，兼顾租房场景与防盗需求。Target Customers
面向公寓、租房、宿舍及不允许打孔的住户，尤其是担心门铃被盗的用户。Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,930.50150 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight8.12% / 12.51%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-2.33% / 2.05%Peak / Non PeakSales & BSR Performance
Baaletc No-Drill Ring Doorbell Mount - Adhesive Door Bracket Compatible with Ring Video Doorbell 1/2/3/3 Plus/4/ (2020 Release) Wireless, Mounting Plate Holder Accessories for Houses
This listing is deemed profitablePrice (USD)$9.88Released TypeNew Release (2025-09-08)Brand is an old entry in this marketSize and Weight12.9 x 7.3 x 1.7 cm, 23.00gProfitable Factors
Distinct functions and featuresLow pricing strategyDesign & Appearance
黑色极简通用款，偏向隐蔽安装, 无钻胶贴式门铃支架，主打贴上即装的扁平挂板结构Key Buying Motive
免打孔安装，适合租房/公寓且可快速拆装Target Customers
面向租房用户、临时安装需求用户，以及不想破坏门框/墙面的 Ring 门铃买家Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,976.00200 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight17.16% / 19.36%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight15.84% / 18.04%Peak / Non PeakSales & BSR Performance
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