
结论很明确:这个市场不值得进入,已经进入明显的价格战环境,小商家不适合,大品牌也不该贸然进。 新品盈利率只有31.25%,但新品牌新品真正跑通的只有29.41%,而且最近新增里亏损/不达标的数量明显更多,市场不是在变好,而是在变挤。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
用户预算 50万人民币可以覆盖单个ASIN的前期入场,但这不代表值得进。 可见成功样本里,Homalor 两个新品分别做到约1.45万和1.49万美金售价、13.34%和14.04%利润率,但它同时还有失败款 B0FSC5646Y;Ybludiy 4个新品全部亏损,其中 B0FPCWJ7G4 只有6.64%利润率、B0FPM9D81Z 11.8% 也没过盈利线,说明低价通用款很容易被打回去。真正能活下来的款式都不是“普通门铃支架”,而是像 B0BZHKBKRY、B0FMF5QPTG、B0FM46S8TQ、B0GX9K6VQ9 这样围绕旧ASIN做了更明确的防盗结构、免打孔安装、门型适配或外观差异化;市场总营收样本约5.33万美金,但盈利分布里大量产品落在“other”,且 10%~20% 利润段才是主力,说明不是高毛利轻松吃红利的池子,而是靠设计差异和投放硬撑的竞争池。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,已经明显偏向价格战和低成功率环境。 新品牌新上架产品里,只有30.77%赚钱,但亏钱的新上架占69.23%;更关键的是,近几个月新上架里非盈利产品明显多于盈利产品,市场没有走向更友好,反而更拥挤。
这个市场不值得进入:新产品盈利率只有31.25%,但新品牌新发产品里69.23%不达标,真正能跑通的主要是老品牌或带现成品牌力的新玩家,已经不是给小商家轻松切入的市场。 价格层面也很危险:新产品里只有29.41%落在10%~20%利润区间,且有5.88%是亏损,说明一旦没有品牌、内容和推广能力,很容易直接掉进低利润甚至亏损区。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0BZHKBKRY | SENLEG | 2023-03-24 | Yes | $17.01 | 1000pcs | $17010.0 | 22.26% | $3786.43 |
![]() | B0DP2PV84X | TagRecove | 2024-12-31 | Yes | $11.5 | 1000pcs | $11500.0 | 13.03% | $1498.45 |
![]() | B0DQXRK42H | PEF | 2025-01-08 | Yes | $17.76 | 200pcs | $3552.0 | 25.93% | $921.04 |
![]() | B0BLH54C5R | Hibezos | 2022-11-04 | Yes | $13.59 | 200pcs | $2718.0 | 22.7% | $616.99 |
![]() | B0GX9K6VQ9 | PEF | 2026-05-15 | Yes | $16.7 | 50pcs | $835.0 | 19.3% | $161.16 |
![]() | B0FG825N2Q | Pefecon | 2025-07-12 | Yes | $12.72 | 100pcs | $1272.0 | 11.04% | $140.43 |
![]() | B0FFM9WNN3 | Pefecon | 2025-07-08 | Yes | $12.35 | 100pcs | $1235.0 | 10.66% | $131.66 |
![]() | B0D4777MJ8 | Heart of Tafiti | 2024-05-15 | Yes | $16.77 | 50pcs | $838.5 | 14.51% | $121.67 |
![]() | B0GZKCXLNH | ZHANDEYUA | 2026-05-14 | Yes | $13.99 | 50pcs | $699.5 | 16.79% | $117.45 |
![]() | B0CQKG9GSG | Himtop | 2023-12-18 | Yes | $16.04 | 50pcs | $802.0 | 13.86% | $111.16 |
![]() | B0FMF5QPTG | Homalor | 2025-08-14 | Yes | $14.86 | 50pcs | $743.0 | 14.04% | $104.32 |
![]() | B0FM46S8TQ | Homalor | 2025-08-12 | Yes | $14.59 | 50pcs | $729.5 | 13.34% | $97.32 |
![]() | B0BRSVZZJ2 | Himtop | 2023-01-06 | Yes | $14.14 | 50pcs | $707.0 | 11.08% | $78.34 |
![]() | B0FW4LQY5F | Gusfeliz | 2025-11-25 | Yes | $9.87 | 50pcs | $493.5 | 10.05% | $49.6 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0GX9K6VQ9 | PEF | 2026-05-15 | Yes | $16.7 | 50pcs | $835.0 | 19.3% | $161.16 |
![]() | B0GZKCXLNH | ZHANDEYUA | 2026-05-14 | Yes | $13.99 | 50pcs | $699.5 | 16.79% | $117.45 |
![]() | B0FMF5QPTG | Homalor | 2025-08-14 | Yes | $14.86 | 50pcs | $743.0 | 14.04% | $104.32 |
![]() | B0FM46S8TQ | Homalor | 2025-08-12 | Yes | $14.59 | 50pcs | $729.5 | 13.34% | $97.32 |
![]() | B0FW4LQY5F | Gusfeliz | 2025-11-25 | Yes | $9.87 | 50pcs | $493.5 | 10.05% | $49.6 |
这不是一个适合进入的市场。 新品成功率只有31.25%,但真正的新品牌新品成功率也只有30.77%,看起来还有空间;可问题是市场的失败面更大,而且已出现明显的价格/竞争压力信号,老品牌几乎没有形成可复制的低门槛成功路径,说明新进入者很容易被挤掉。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,已经明显走向过度拥挤和价格战。 最近新品牌里能做出利润的只有 30.77%,而未达标的高达 69.23%;最近一年新上架里,2025 年只有 3 个盈利、11 个不盈利,2026 年到现在也只是 2 个盈利、0 个明确不盈利,但样本太少,不能扭转前面已经很差的走势。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 1 | 0 | 0 | 3 | 0 | 0 | 0 | 10 |
| 2026 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 1 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 2 |
| 2025/9 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 5 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2025/11 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |