
结论很明确:这个市场不值得进入,已经是价格战市场,而且新品牌几乎没有生存空间。 500000 CNY 够你把单个ASIN做起来,但不够改变这个市场的胜负结构;现在进去,大概率是先被流量和价格压住,再去拼规模和投放。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
这个市场不适合进入,结论很明确:预算可以覆盖单个ASIN的起步盘子,但市场已经明显被老品牌和新入场品牌挤压,进入后大概率先卷价格、再卷流量。 你的500000 CNY预算对单个SKU来说够用,但这不是“能不能做”的问题,而是“做了能不能赚”的问题;从当前数据看,答案是否定的。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场可以直接判定为不值得进入:已经出现价格战信号,而且新品牌几乎没有成功样本。 现在看到的不是“高利润机会”,而是“老品牌靠资源和优化吃掉利润、新品牌进来就亏”的结构;对大品牌和小卖家都不友好。
这个市场不值得进入,结论很明确:新品牌几乎没有胜算,市场已经进入低利润、强对抗状态。 新产品里只有20%是盈利,80%不盈利;而且新品牌没有任何真正跑通的成功案例,唯一赚钱的新品来自老品牌 Touzanious,说明现在不是“小卖家靠选品就能赢”的市场。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0GWV4F4T6 | Touzanious | 2026-03-01 | Yes | $20.58 | 100pcs | $2058.0 | 27.7% | $570.07 |
![]() | B0FDWTG7XK | Touzanious | 2025-01-15 | Yes | $13.55 | 100pcs | $1355.0 | 23.21% | $314.5 |
![]() | B0DT4PNDFJ | Crvicv | 2025-01-15 | Yes | $11.13 | 100pcs | $1113.0 | 22.63% | $251.88 |
![]() | B0DRCHY4CR | Ceoighe | 2024-12-24 | Yes | $13.35 | 100pcs | $1335.0 | 18.07% | $241.24 |
B0G2CCZ8JR | VanKai | 2025-01-15 | Yes | $12.27 | 50pcs | $613.5 | 18.59% | $114.05 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0GWV4F4T6 | Touzanious | 2026-03-01 | Yes | $20.58 | 100pcs | $2058.0 | 27.7% | $570.07 |
这个市场不值得进入,结论很明确:已出现明显价格战和高度拥挤,且新品牌几乎没有真正跑通。 现有样本里可识别的盈利产品只有31.25%,而新上架产品的盈利率只有20.00%;更关键的是,新品牌 MyKEEPOW 2个产品全部亏损,成功率0%,说明小卖家想靠常规打法切入,现实上几乎没有机会。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不该进。 近12个月新品只有5个,但盈利新品只有1个,成功率20%,看起来不低;可真正的问题是新品利润分布已经被压到低位,整体是明显的价格竞争市场,而且新品牌MyKEEPOW两次新上架全部失败,说明新人基本没有生存空间。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 3 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 2 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |