- Benchmark ASINB0FX3TL62L
- MarketplaceUS
- Category ID165796011
- Analyzed Products
- Keywordover the door organizer, hanging organizer, clear window organizer, door hanging storage, wall hanging organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-27
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不建议进入：新品牌成功率只有8.33%，新发布产品里66.67%不赚钱，且新品牌新品几乎全军覆没，已经进入明显的价格战和高压竞争阶段，不管大品牌还是小商家都很难靠常规打法赚钱。市场不是“还有机会”，而是“只有强资源玩家才勉强能打”，对普通新卖家尤其不友好。
证据很直接：新发布产品的利润区间最高只到14.25%，而当前新发布样本里利润主要挤在4.90%~14.25%，说明利润空间很薄；按时间看，2026年新产品表现并没有变好，反而仍然是大量非盈利，新进入只会继续卷价格。品牌结构也很集中，Yecaye和Lifewit拿走了大部分盈利新产品，说明市场被少数老牌强势玩家卡住了。大品牌能打的例子是 Yecaye，像 B0F9XTYK3Y、B0GSFGRC92、B0GSFGW2ZQ、B0GMGMGRV8、B0FXWGNTSG 这类产品，单品投入大约在4,856到10,331 CNY之间，已有稳定销量和利润；Lifewit 的 B0FX3S48TC、B0FX3SGGRL、B0FX3T9RZX、B0FX3TL62L 这批产品单品预算大约在15,074到16,246 CNY，也能跑出利润，但这明显是强品牌和较高投入的打法。小商家这边，唯一真正能算成功的只有 Criusia 的 B0FLDNX26M，预算约5,000 CNY级别、利润率17.11%、月销约100、评论79，属于少数干净成功样本；但 WISELIFE 的新品牌样本全部亏损，说明普通新品牌想复制并不成立。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不适合进入，用户预算500,000 CNY虽然能覆盖少数入场样本，但市场本身已经进入高压价格战，且新品牌几乎没有稳定成功空间。 关键不是钱够不够，而是赚钱的概率太低：新产品里只有26.67%盈利，66.67%直接亏损；新品牌新品盈利率只有8.33%，失败率高达91.67%，这已经不是“可尝试”，而是“高风险且不建议入场”。
Early sourcing + logistics + marketing budget (USD)$4,856.37 - $16,202.81Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?61.29%New listing success rate (old brands):47.37%New listing success rate (new brands):8.33%Which new brands have these successful new listings?Which old brands have these successful new listings?Potential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 可粘贴式墙面收纳袋/壁挂收纳袋：免打孔、安装更快，通常比门挂式更便宜，适合租房和临时收纳场景。
- 免钻孔帆布/网布挂袋：用挂钩或3M粘钩即可使用，价格低、重量轻，适合收纳小物、清洁用品和婴儿零碎物。
- 门背式鞋袋改作收纳：同样利用门背空间，但价格往往更低、购买更容易，透明袋设计也方便快速查看内容。
- 抽屉分隔收纳盒/收纳篮：如果用户主要是存放袜子、内衣、婴儿用品等小件，这类产品更直观，拿取更快，不依赖门的尺寸。
- 床边挂袋/婴儿床边收纳袋：面向卧室、婴儿房和宿舍的轻量替代方案，离使用场景更近，安装也更简单。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经处在明显的高风险价格战区，不管大品牌还是小商家都不该硬进。 新品牌里真正跑出来的案例很少，成功更多集中在老品牌；小商家若想做，必须找出明显差异化，否则大概率被低利润和高投放成本吞掉。
Most investment in new productsNew products with Highest revenueLeast investment in new productsWISELIFE
Recent Monthly Revenue (USD):-(-)B0FZK55QLG (4.5/5 (153 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0FZK9YPM9 (4.5/5 (159 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0FZSKPM8L (4.5/5 (151 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsYecaye
Recent Monthly Revenue (USD):$20,000.00(1000pcs/month)B0BRKRG294 (4.8/5 (5843 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$7,542.00(300pcs/month)B0F5WQV2NW (4.8/5 (659 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$7,473.00(300pcs/month)B0FXWGNTSG (4.8/5 (5849 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new productsCriusia
Recent Monthly Revenue (USD):$2,337.00(100pcs/month)B0FLDNX26M (4.6/5 (79 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 透明粉色更醒目，母婴/少女系更容易被点击
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- 可视透明窗，展示感强，便于快速判断内容
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- 6层收纳结构+多尺寸口袋，外观和功能都更有差异
B0F9LL6Q7S (4.5/5 (132 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 灰色中性色调，适配面更广但与粉色/米色款差异明显
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- 7层大容量，外观更高更长，辨识度强
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- 透明PVC前窗+多分区设计，视觉上更像高容量展示型收纳
B0GMGMGRV8 (4.8/5 (655 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入：新品利润率偏低、失败率高，且竞争已经明显走向价格战。 现有数据里，新品只有32.26%落在10%~20%利润区间，另有38.71%连可判断利润都没有，低于10%的新品占比已经很高；更关键的是，新品牌里可确认的成功案例几乎只有 Criusia 的 B0FLDNX26M，不能说明普通小卖家能稳定成功。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0BRKRG294Yecaye2023-04-20Yes$20.01000pcs$20000.012.31%$2462.0B0FXWGNTSGYecaye2025-01-15Yes$24.91300pcs$7473.021.4%$1599.23
B08NXC9CQ8Univivi2020-11-20Yes$23.68400pcs$9472.015.1%$1430.28
B0F9XTYK3YYecaye2025-08-11Yes$18.42400pcs$7368.013.18%$971.11
B0D6BJFN8TGiraffe Creation2024-06-06Yes$19.99300pcs$5997.014.98%$898.36B0GMGMGRV8Yecaye2026-05-28Yes$22.92300pcs$6876.012.56%$863.63B0F5WQV2NWYecaye2025-07-25Yes$25.14300pcs$7542.011.34%$855.27
B0DBTF2NH4Univivi2024-08-01Yes$21.37300pcs$6411.012.91%$827.67B0FX3TL62LLifewit2026-01-05Yes$19.43300pcs$5829.013.91%$810.82
B0C8SFWJGWYecaye2023-07-31Yes$22.42200pcs$4484.016.29%$730.45
B0FX3S48TCLifewit2026-01-05Yes$19.26300pcs$5778.012.31%$711.28
B0FX3SGGRLLifewit2026-01-05Yes$18.01300pcs$5403.012.04%$650.53
B0FX3T9RZXLifewit2026-01-05Yes$17.95300pcs$5385.011.98%$645.13
B0D46GMZ1YLifewit2024-07-28Yes$16.68300pcs$5004.012.77%$639.02
B0F5WNRQCPYecaye2025-07-25Yes$18.42300pcs$5526.011.44%$632.18
B0F5WTK493Yecaye2025-07-25Yes$18.36300pcs$5508.011.09%$610.84
B0D6BG8YX1Giraffe Creation2024-06-06Yes$19.99200pcs$3998.014.6%$583.71
B0F62Z856YYecaye2025-07-09Yes$22.35200pcs$4470.012.94%$578.42
B0D46GJRDCLifewit2024-07-28Yes$15.81300pcs$4743.010.75%$509.88B0FLDNX26MCriusia2025-11-07Yes$23.37100pcs$2337.017.11%$399.87Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0F9XTYK3YYecaye2025-08-11Yes$18.42400pcs$7368.013.18%$971.11B0GMGMGRV8Yecaye2026-05-28Yes$22.92300pcs$6876.012.56%$863.63B0FX3TL62LLifewit2026-01-05Yes$19.43300pcs$5829.013.91%$810.82B0FX3S48TCLifewit2026-01-05Yes$19.26300pcs$5778.012.31%$711.28B0FX3SGGRLLifewit2026-01-05Yes$18.01300pcs$5403.012.04%$650.53B0FX3T9RZXLifewit2026-01-05Yes$17.95300pcs$5385.011.98%$645.13B0FLDNX26MCriusia2025-11-07Yes$23.37100pcs$2337.017.11%$399.87
B0GSFGW2ZQYecaye2026-06-15Yes$23.750pcs$1185.012.99%$153.94
B0GSFGRC92Yecaye2026-06-15Yes$24.8550pcs$1242.511.68%$145.13
B0FX3SHQN9Lifewit2026-01-05Yes$17.9750pcs$898.511.95%$107.38#New Product Success Rates
Listing这个市场不值得进入：新品牌几乎没有真正的成功空间，市场已经被老品牌和高强度投放挤满。 新品整体盈利率只有32.26%，但新品牌新品盈利率只有8.33%，而新品牌新品未盈利率高达91.67%；同时近一年新品里，2025年只看到2个盈利新品、14个亏损新品，2026年则是6个盈利对6个亏损，明显不是一个可轻松切入的增量市场，而是高竞争、强内卷的市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
YecayeLifewitOtherNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
YecayeWISELIFEAokeyeeOther#Success Rate by Entry Time
Listing结论很明确：这个市场不值得进入，已经是高强度价格战且明显接近过热。 最近的新品牌新发布几乎全军覆没：新品牌新发产品盈利率只有8.33%，非盈利率高达91.67%；而老品牌新发产品的盈利率也只有47.37%，说明连强势玩家都要靠高投入和强优化才能活下来。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 1 0 1 2 0 0 0 12 2026 0 0 0 8 0 0 0 7 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 1 0 0 0 2 2025/9 0 0 0 0 0 0 0 3 2025/10 0 0 0 0 0 0 0 0 2025/11 1 0 0 1 0 0 0 5 2025/12 0 0 1 0 0 0 0 2 2026/1 0 0 0 5 0 0 0 0 2026/2 0 0 0 0 0 0 0 1 2026/3 0 0 0 0 0 0 0 1 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 1 0 0 0 2 2026/6 0 0 0 2 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesWakaye Over the Door Organizes- 6 Tier Stuffed Animal Storage, Bathroom Organizers and Storage, Swing-proof Hanging Organizer for Toys/Nursery Newborn Baby Essential Stuff (Clear-pink)
This listing is deemed profitablePrice (USD)$21.83Released TypeOld Release (2025-05-22)Brand is an old entry in this marketSize and Weight42.7 x 25.1 x 5.2 cm, 454.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
Clear-pink 透明粉色配色，区别于常见灰色/黑色款，更偏向婴儿房和少女系收纳场景。, 6层透明PVC悬挂式收纳结构，视觉上更像“可展示式”收纳，而不是普通布艺口袋款。Key Buying Motive
透明PVC可视窗口 + 防晃支撑板，主打“看得见、放得稳”的组合卖点。Target Customers
更适合婴儿房/玩偶收纳/送礼场景，尤其是需要快速辨识物品的家庭用户。Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,183.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight4.47% / 10.64%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-16.27% / -10.10%Peak / Non PeakSales & BSR Performance
Yecaye 5 Tier Over the Door Organizer, Swing-proof Door Organizer Hanging with Clear PVC Windows, Behind the Door Storage for Bedroom Nursery Closet Laundry Pantry Bathroom, Pink
This listing is deemed profitablePrice (USD)$18.42Released TypeNew Release (2025-08-11)Brand is an old entry in this marketSize and Weight36.8 x 16.1 x 5.5 cm, 540.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
粉色外观在同类灰色、黑色、米色产品中更容易吸引母婴与收纳装饰型买家, 5层结构中加入透明PVC可视窗与顶部双透明口袋，外观更像“展示型收纳架”，区别于普通网布窗款Key Buying Motive
在4个主仓外增加2个顶部透明PVC袋和8个侧边网袋，功能密度高于常规门挂收纳Target Customers
更适合需要把小件高频物品分类可视化收纳的家庭用户，尤其是育儿房、宿舍、洗衣房和小户型空间Early Investment
Investment
Monthly Revenue (Recent) (USD)$7,368.00400 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight8.46% / 13.18%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-5.91% / -1.19%Peak / Non PeakSales & BSR Performance
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