- Benchmark ASINB0FVRJD2JL
- MarketplaceUS
- Category ID2425286011
- Analyzed Products
- Keyworddesk organizer, storage basket
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-26
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经是明显的价格战高压区；新品牌真实成功率为0%，而且没有任何<300评价的小商家成功样本。 以现在的数据看，不管是大品牌还是小商家，直接做单个ASIN都不划算，用户预算500000元也只是“能做前期”，不是“能做成”。
证据很直接：市场里只有3个新品牌、7个新发布样本，全部都没跑出盈利，成功率0%；利润率也几乎被压在低位，最近新发布的利润区间只有-1.80%到5.64%，说明不是成长型市场，而是价格战市场。 其中Qunland有4个非盈利新产品，YEXEXINM有1个，Azorteja有2个；按年份看，2025年新上来的产品里，2个落在-10%到0%，2个只在0%到10%，3个还是“其他/未达标”，没有任何一条真正转正。具体样本里，Qunland的B0FM88HP2R月销200、月营收6914美元、评价84条，但利润率仍是-2.68%，前期投入15518.14美元；Qunland的B0FLD676G1利润率也只有6.87%，仍不足以构成健康样本；Azorteja的B0FVRJD2JL和B0FVRPYPDG也都没盈利；YEXEXINM的B0FRM67MKW则是-29.89%，几乎是典型亏损样本。更关键的是，没有看到任何靠真实低评价、低投放自然跑出来的小商家成功案例，反而已经出现了带有强营销压力的竞争样本，说明小品牌要进场大概率需要更激进打法。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进入，用户预算也不够安全。 市场已经明显进入价格战区，新品牌几乎没有正向样本；按现有数据看，连小体量成功案例都没有，直接做单个ASIN的风险非常高。
Early sourcing + logistics + marketing budget (USD)$15,518.14 - $30,460.78Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Potential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 利用桌面抽屉分隔收纳：把已有办公桌抽屉用可调分隔板、文具盒或鞋盒隔开，通常比购买独立桌面收纳篮更便宜，也更贴近办公场景。
- 改用可堆叠的透明塑料收纳盒/食物保鲜盒：价格通常更低，尺寸选择更多，拿取和清洁也简单，适合放回形针、充电线、便签、零散小物。
- 使用文件托盘/文件盘代替多层收纳篮：如果主要是桌面文件、票据、信件分类，文件盘比通用收纳篮更直观，且在办公用品渠道更容易买到。
- 采用壁挂式网格板或洞洞板的小挂件方案：释放桌面空间，不必单独买大号桌面篮，适合工具、线材、剪刀、耳机等高频取用物品。
- 利用厨房或浴室常见的廉价分格盒/层架：这类通用分格盒在超市、五金店、Dollar店更容易找到，适合办公室、梳妆台、洗手台等轻量收纳替代。
- 用现有快递纸箱/鞋盒加标签做临时收纳：几乎零成本，适合短期整理或试探性收纳布局，等需求稳定后再升级为成品收纳篮。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，已经是高风险价格战区，而且明显偏向过度内卷。 目前可见的新品牌入场几乎全军覆没：新品牌新上架盈利率是0%，新品牌新上架非盈利率是100%，市场总体可识别盈利率也是0%，这不是可复制的健康增长，而是亏损换量的竞争。
Most investment in new productsLeast investment in new productsNew products with Highest revenueQunland
Recent Monthly Revenue (USD):-(-)B0FT8C5RKMBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$6,914.00(200pcs/month)B0FM88HP2R (4.9/5 (84 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%
Recent Monthly Revenue (USD):$9,672.00(200pcs/month)B0FLD676G1 (4.8/5 (92 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Least profitable new productsYEXEXINM
Recent Monthly Revenue (USD):-(-)B0FRM67MKW (5/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0FM88HP2R (4.9/5 (84 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Sales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0FRM67MKW (5/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经是明显的价格战/过度拥挤市场。 7个可识别样本里，利润率分布几乎全压在低位：0%~10%占57.14%，再加上-10%~0%占28.57%，说明接近85.71%的产品都在低利润甚至亏损区间；新产品盈利率为0%，也就是本组新上市产品里没有一个跑出正收益。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0FM88HP2RQunland2025-10-01No$34.57200pcs$6914.0-2.68%$-185.29B0FVRJD2JLAzorteja2025-10-12No$43.62100pcs$4362.0-0.45%$-19.62
B0FZ8SLXKGQunland2025-12-10No$51.07200pcs$10214.03.93%$401.42B0FLD676G1Qunland2025-09-19No$48.36200pcs$9672.06.87%$664.47B0FRM67MKWYEXEXINM2025-09-18No$31.3-pcs$--29.89%$-B0FT8C5RKMQunland2025-09-29No$--pcs$--%$-B0FVRPYPDGAzorteja2025-10-11No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FM88HP2RQunland2025-10-01No$34.57200pcs$6914.0-2.68%$-185.29B0FVRJD2JLAzorteja2025-10-12No$43.62100pcs$4362.0-0.45%$-19.62B0FZ8SLXKGQunland2025-12-10No$51.07200pcs$10214.03.93%$401.42B0FLD676G1Qunland2025-09-19No$48.36200pcs$9672.06.87%$664.47B0FRM67MKWYEXEXINM2025-09-18No$31.3-pcs$--29.89%$-B0FT8C5RKMQunland2025-09-29No$--pcs$--%$-B0FVRPYPDGAzorteja2025-10-11No$--pcs$--%$-#New Product Success Rates
Listing这个市场不值得进入，直接判定为高风险且接近价格战区。 目前看不到任何新品牌的真实成功案例：新品牌新上架产品盈利率是0%，全部7个样本都没过盈利线；而且最近入场的产品几乎全是亏损或未达标，说明竞争在加剧而不是变好。
证据很硬：B0FVRJD2JL（Azorteja）是新品牌新上架，51条评价、4.8分，月销约100、月营收4362美元，但利润率仍是-0.4%，早期投入约26172美元；Azorteja两款产品全部非盈利，成功率0%。Qunland、YEXEXINM、Azorteja这批新品牌样本里，100%都是非盈利；按时间看，2025年9月到10月新增的新产品全部没跑出来，最近月份没有任何盈利回升迹象，市场是在向下走。对小品牌来说，更糟的是没有发现任何<300评价的真实成功样本，反而有潜在“高评价高拉新”压力；对大品牌来说，虽然预算可覆盖单个ASIN的前期投入，但当前样本显示即使投入约2.6万美元也未能转正，说明不是单靠加预算就能赢。
结论很明确：不要进。 这个类目不是可行机会，而是新品牌失败率100%的高压市场；如果硬要做，只能把Qunland、Azorteja以及B0FVRJD2JL这类样本当作反面教材，而不是入场标杆。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
QunlandYEXEXINMAzorteja#Success Rate by Entry Time
Listing这个市场不值得进入，已经明显进入高风险价格战区。 近几个月只有3个新品牌（Qunland、Azorteja、YEXEXINM）入场，但全部7个新发布都没跑出盈利，最近新品牌成功率是0%，而且新发布可见利润区间只有-1.8%到5.64%，说明不是“还有空间”，而是“刚进来就被压住了”。
证据非常直接：最近一批新品牌全军覆没，且不是低投入就能轻松翻盘的市场。 2025年只有3个新品牌进入、7个新ASIN全部非盈利；Qunland的B0FM88HP2R虽然有84条评价、月销200、月营收6914美元，但利润率仍是-2.7%，早期投入已达15518.14美元，若按前期投放口径甚至到55277.43美元；Azorteja与Qunland的多个新款也都落在-10%到0%区间，说明竞争不是靠“做个新品”就能赢，而是需要更重的投放、品牌和履约成本。更关键的是，没有任何“真正小商家式”的健康成功样本出现，现有所谓新品牌成功并不存在；同时，84条评价却亏损，叠加新品牌几乎都失败的结果，说明这个市场对新进入者并不友好，也没有形成可复制的低成本成功路径。
结论：大品牌和小商家都不建议现在进场。 用户预算500000元看起来覆盖单品前期预算没问题，但这不等于能穿越后续品牌、研发和投放成本；按当前数据，进入门槛约15518到30461美元，且盈利难度高、最近趋势在恶化。若一定要对标，只能观察Qunland的B0FM88HP2R、B0FLD676G1、B0FZ8SLXKG，以及Azorteja的B0FVRJD2JL/B0FVRPYPDG，但这些样本本身都是亏损或低利润，不应作为入场范本。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 2 2 0 0 0 0 3 2026 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 1 0 0 0 0 2 2025/10 0 2 0 0 0 0 0 1 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 1 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases