
这个市场不建议进入,已经明确进入过度拥挤和价格战状态。 新品牌在新发布里成功率只有14.93%,失败率84.78%;而且近一年新增新品牌已经达到48个,早已触发过度拥挤警报,不管是大品牌还是小商家,都不是好战场。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
这个市场不适合进入,结论是明确的:已经进入价格战区,而且对新品牌/小商家都不友好。 用户预算 50万CNY 理论上能覆盖少数单品的前期上架成本,但这不足以改变市场本身的低胜率和高竞争现实;更关键的是,市场整体可盈利率只有 13.76%,新品可盈利率仅 14.89%,已经很接近“难赚钱、拼价格”的状态。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不适合进入,已经明显进入低利润、强竞争状态;新品牌扎堆进场,但能真正做出15%以上利润的只是一小部分,且多数新上架产品很快掉进亏损或低动销。 你如果要做,只能把它当成“靠差异化和更高预算硬打”的市场;对小商家尤其不友好,不建议继续。
这个市场不值得进入,已经明显进入高风险的价格战区。 新品里可识别利润率的数据中,低于10%的占比达到46.81%,而10%以下合计接近半数;同时近一年新品牌密集涌入,2026年新发布产品里新品牌与老品牌混战,且大量产品利润很薄甚至亏损,说明不是靠正常经营就能轻松赚钱的市场。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0GGZQLF1M | WenFeng | 2026-01-15 | Yes | $16.64 | 100pcs | $1664.0 | 15.22% | $253.27 |
![]() | B0G8JK88J7 | HPPBLLO | 2025-12-18 | Yes | $20.88 | 50pcs | $1044.0 | 20.86% | $217.78 |
![]() | B0GPWXCTQG | EcoPure Lab | 2026-02-24 | Yes | $22.83 | 50pcs | $1141.5 | 18.06% | $206.16 |
![]() | B0FWRSGZPT | SUNDEER | 2025-10-17 | Yes | $14.74 | 100pcs | $1474.0 | 13.51% | $199.14 |
![]() | B0GH22VQVF | MULPG | 2026-01-15 | Yes | $12.99 | 100pcs | $1299.0 | 14.18% | $184.2 |
![]() | B0G2LFY8CB | Vitacamy | 2025-11-17 | Yes | $14.03 | 100pcs | $1403.0 | 11.36% | $159.39 |
![]() | B0GMQ73R4D | panqiang | 2026-02-10 | Yes | $15.08 | 50pcs | $754.0 | 20.01% | $150.88 |
![]() | B0F482P69T | Generic | 2025-04-09 | Yes | $14.73 | 100pcs | $1473.0 | 10.21% | $150.4 |
![]() | B0FW3Y8F47 | Generic | 2025-10-21 | Yes | $11.42 | 100pcs | $1142.0 | 11.78% | $134.53 |
![]() | B0GXFHL2VT | YOKLOK | 2026-04-16 | Yes | $15.32 | 50pcs | $766.0 | 17.27% | $132.29 |
![]() | B0GCR5V22X | Generic | 2025-12-27 | Yes | $17.99 | 50pcs | $899.5 | 14.15% | $127.28 |
![]() | B0FZ8WG99P | Generic | 2025-11-08 | Yes | $14.99 | 50pcs | $749.5 | 14.2% | $106.43 |
![]() | B0GDSLH5LR | Generic | 2026-01-03 | Yes | $16.79 | 50pcs | $839.5 | 12.51% | $105.03 |
![]() | B0GPX7CX2Z | EcoPure Lab | 2026-02-24 | Yes | $12.99 | 50pcs | $649.5 | 15.33% | $99.57 |
![]() | B0FYFQTBTD | ZenyCblu | 2025-10-30 | Yes | $11.99 | 50pcs | $599.5 | 11.73% | $70.33 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0GGZQLF1M | WenFeng | 2026-01-15 | Yes | $16.64 | 100pcs | $1664.0 | 15.22% | $253.27 |
![]() | B0G8JK88J7 | HPPBLLO | 2025-12-18 | Yes | $20.88 | 50pcs | $1044.0 | 20.86% | $217.78 |
![]() | B0GPWXCTQG | EcoPure Lab | 2026-02-24 | Yes | $22.83 | 50pcs | $1141.5 | 18.06% | $206.16 |
![]() | B0FWRSGZPT | SUNDEER | 2025-10-17 | Yes | $14.74 | 100pcs | $1474.0 | 13.51% | $199.14 |
![]() | B0GH22VQVF | MULPG | 2026-01-15 | Yes | $12.99 | 100pcs | $1299.0 | 14.18% | $184.2 |
![]() | B0G2LFY8CB | Vitacamy | 2025-11-17 | Yes | $14.03 | 100pcs | $1403.0 | 11.36% | $159.39 |
![]() | B0GMQ73R4D | panqiang | 2026-02-10 | Yes | $15.08 | 50pcs | $754.0 | 20.01% | $150.88 |
![]() | B0FW3Y8F47 | Generic | 2025-10-21 | Yes | $11.42 | 100pcs | $1142.0 | 11.78% | $134.53 |
![]() | B0GXFHL2VT | YOKLOK | 2026-04-16 | Yes | $15.32 | 50pcs | $766.0 | 17.27% | $132.29 |
![]() | B0GCR5V22X | Generic | 2025-12-27 | Yes | $17.99 | 50pcs | $899.5 | 14.15% | $127.28 |
![]() | B0FZ8WG99P | Generic | 2025-11-08 | Yes | $14.99 | 50pcs | $749.5 | 14.2% | $106.43 |
![]() | B0GDSLH5LR | Generic | 2026-01-03 | Yes | $16.79 | 50pcs | $839.5 | 12.51% | $105.03 |
![]() | B0GPX7CX2Z | EcoPure Lab | 2026-02-24 | Yes | $12.99 | 50pcs | $649.5 | 15.33% | $99.57 |
![]() | B0FYFQTBTD | ZenyCblu | 2025-10-30 | Yes | $11.99 | 50pcs | $599.5 | 11.73% | $70.33 |
这个市场不适合进入:新品牌成功率只有15.38%,但失败率高达84.62%;更关键的是,已出现明显的价格竞争,且大量新入场品牌都在亏损。 以当前数据看,能赚钱的只是少数做出明显差异化的产品,而且入场成本并不低,普通小品牌直接跟进大概率会被挤出。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入:已明显进入价格战和过度拥挤状态。 新品牌在新发布里只有15.38%能跑出来,而非盈利高达84.62%;最近一年新增品牌密集涌入,2026年单年就出现至少41个新品牌相关的新发布,近几个月持续高位,说明竞争不是变少而是更挤。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 4 | 4 | 9 | 6 | 1 | 0 | 0 | 8 |
| 2026 | 4 | 4 | 8 | 6 | 1 | 0 | 0 | 39 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 1 |
| 2025/10 | 0 | 3 | 4 | 3 | 0 | 0 | 0 | 4 |
| 2025/11 | 2 | 0 | 2 | 2 | 0 | 0 | 0 | 2 |
| 2025/12 | 2 | 1 | 1 | 1 | 1 | 0 | 0 | 1 |
| 2026/1 | 3 | 3 | 3 | 3 | 0 | 0 | 0 | 15 |
| 2026/2 | 1 | 1 | 3 | 2 | 1 | 0 | 0 | 6 |
| 2026/3 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 7 |
| 2026/4 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 6 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |