
结论很明确:这个市场不适合进入。 新品牌已经有9个、近一年新上架产品有33个,而且最近一年新品牌扎堆进入,说明竞争在加速;虽说新品整体盈利率还有45.45%,但真正能跑出来的多是靠差异化结构和持续投放,市场已经不是普通小商家能轻松切入的赛道。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不适合现在进入。 价格已经被压到很薄,成熟与新品牌都在卷,用户的50万人民币虽然足够做单个ASIN的前期启动,但不够把你带到可持续盈利的位置;真正能跑出来的,往往是更强资源的老品牌或少数新品牌的特化款。
Alternative solutions may pose a risk to your investment in certain markets.
结论很明确:这个市场不适合进入,已经明显偏饱和且带有价格战特征。新品牌能做出利润,但代价是要靠持续砸钱、强运营和强差异化;对大品牌和小商家来说都不是“容易赢”的市场。
证据上看,市场里新品牌的成功并不差,但整体竞争很挤:新品牌新上架产品盈利率只有44%,未盈利率有36%,而老品牌新上架盈利率也只有50%,说明不是谁进来都能跑通;同时相似赛道里已经出现多个新品牌在抢同一类门铃支架/防盗支架,比如 Qwwia、Pyfhy、OWOKISO、AOZTSUN。更关键的是,Qwwia 这类新品牌虽然有7个可识别盈利品、2个亏损品,但还有4个利润无法判断的产品,按已知口径盈利率77.78%,看起来不错;然而其强势款 B0GY7927CB 需要约$17,437.62的早期投入、月销1000、利润率21.5%,B0GXDS8K3H 也要$1,707.83预算、利润率21.55%,说明要复制这种结果并不便宜。反面例子更能说明问题:OWOKISO 的 B0G6CFRKSK 利润率只有0.53%,几乎没利润;Mamerry 的老款 B0D7LXQDMK 也只有8.53%,已经落入低毛利区。真正能给小商家参考的成功案例只有少数,像 Pyfhy 的 B0FRFZ3H3H(月销100、28条评价)和 B0FM886KSV(月销100、88条评价)分别只有20.48%/23.73%利润率,属于能活但不轻松的水平,不是低成本躺赢。
如果你一定要学,大品牌应盯住 Qwwia 的 B0GY7927CB / B0GXDS8K3H、Mamerry 的 B0GYMV8NP1、以及 AOZTSUN 的 B0H1C4HF1J:这些款的共同点是更完整的防盗结构、免打孔适配、以及对租房/公寓场景的更强覆盖。小商家只能参考真正的新品牌成功款,优先看 Pyfhy 的 B0FRFZ3H3H、B0FM886KSV,因为它们都是新品牌里少数能跑起来的单品;但要警惕,市面上低于10%毛利的产品已经不少,且不少新品需要接近“高频投放+堆评价”的打法,若没有足够预算和强差异化,进场大概率会被卷掉。
这个市场不值得进入:新品盈利率只有45.45%,但真正可用的高利润新品大多依赖老品牌或明显的差异化设计,低利润/亏损产品也已经占到相当比例,竞争正在往更卷的方向走。 对大品牌来说还能靠品牌力和差异化硬切,但对小商家来说,若没有结构创新和更高预算,基本打不过现有玩家。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0GYMV8NP1 | Mamerry | 2026-04-27 | Yes | $18.44 | 2000pcs | $36880.0 | 27.64% | $10193.64 | |
B0BJ2G9SWZ | ZHANDEYUA | 2022-10-13 | Yes | $15.27 | 2000pcs | $30540.0 | 19.72% | $6022.49 | |
B0GY7927CB | Qwwia | 2026-04-23 | Yes | $16.72 | 1000pcs | $16720.0 | 21.54% | $3601.49 | |
B0BF5P7NB1 | BFYTN | 2022-09-13 | Yes | $11.07 | 2000pcs | $22140.0 | 11.98% | $2652.38 | |
![]() | B0G6JQ6HP7 | Aaeytby | 2026-01-18 | Yes | $17.75 | 500pcs | $8875.0 | 26.22% | $2327.03 |
![]() | B0GYDN439L | SZAOYU | 2022-10-13 | Yes | $17.08 | 400pcs | $6832.0 | 17.88% | $1221.57 |
![]() | B0GXDS8K3H | Qwwia | 2026-05-11 | Yes | $13.66 | 400pcs | $5464.0 | 21.55% | $1177.5 |
![]() | B0FNMK5119 | Qwwia | 2025-09-16 | Yes | $19.92 | 200pcs | $3984.0 | 28.67% | $1142.22 |
![]() | B0FN757G7Q | Qwwia | 2025-09-10 | Yes | $19.41 | 200pcs | $3882.0 | 28.28% | $1097.83 |
![]() | B0DCBBNQSZ | AHBTEYM | 2024-08-06 | Yes | $12.99 | 300pcs | $3897.0 | 26.88% | $1047.52 |
![]() | B0H2Z58S4D | Mamerry | 2026-05-26 | Yes | $15.99 | 300pcs | $4797.0 | 21.32% | $1022.73 |
![]() | B0GY3ZLRJ2 | Qwwia | 2026-04-22 | Yes | $13.02 | 400pcs | $5208.0 | 17.34% | $903.07 |
![]() | B0FPDYNKXD | Qwwia | 2025-09-16 | Yes | $17.52 | 200pcs | $3504.0 | 25.6% | $897.03 |
![]() | B0FHDFGC26 | KERZEAT | 2025-07-12 | Yes | $16.93 | 200pcs | $3386.0 | 22.8% | $772.01 |
![]() | B0DGFBQXNF | AHBTEYM | 2024-09-08 | Yes | $14.99 | 200pcs | $2998.0 | 24.81% | $743.81 |
![]() | B0H1BXT1MK | AISVAN | 2026-05-16 | Yes | $17.27 | 200pcs | $3454.0 | 19.72% | $681.13 |
![]() | B0CYSRTG35 | Mamerry | 2024-03-22 | Yes | $10.76 | 500pcs | $5380.0 | 10.34% | $556.3 |
![]() | B0CZMZD9MD | wochel | 2024-04-02 | Yes | $10.02 | 400pcs | $4008.0 | 11.73% | $470.14 |
![]() | B0FN776TDQ | Qwwia | 2025-09-10 | Yes | $17.99 | 100pcs | $1799.0 | 25.47% | $458.21 |
![]() | B0H1BG17HC | AISVAN | 2022-09-13 | Yes | $13.99 | 200pcs | $2798.0 | 16.33% | $456.92 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GYMV8NP1 | Mamerry | 2026-04-27 | Yes | $18.44 | 2000pcs | $36880.0 | 27.64% | $10193.64 | |
B0GY7927CB | Qwwia | 2026-04-23 | Yes | $16.72 | 1000pcs | $16720.0 | 21.54% | $3601.49 | |
![]() | B0G6JQ6HP7 | Aaeytby | 2026-01-18 | Yes | $17.75 | 500pcs | $8875.0 | 26.22% | $2327.03 |
![]() | B0GXDS8K3H | Qwwia | 2026-05-11 | Yes | $13.66 | 400pcs | $5464.0 | 21.55% | $1177.5 |
![]() | B0FNMK5119 | Qwwia | 2025-09-16 | Yes | $19.92 | 200pcs | $3984.0 | 28.67% | $1142.22 |
![]() | B0FN757G7Q | Qwwia | 2025-09-10 | Yes | $19.41 | 200pcs | $3882.0 | 28.28% | $1097.83 |
![]() | B0H2Z58S4D | Mamerry | 2026-05-26 | Yes | $15.99 | 300pcs | $4797.0 | 21.32% | $1022.73 |
![]() | B0GY3ZLRJ2 | Qwwia | 2026-04-22 | Yes | $13.02 | 400pcs | $5208.0 | 17.34% | $903.07 |
![]() | B0FPDYNKXD | Qwwia | 2025-09-16 | Yes | $17.52 | 200pcs | $3504.0 | 25.6% | $897.03 |
![]() | B0H1BXT1MK | AISVAN | 2026-05-16 | Yes | $17.27 | 200pcs | $3454.0 | 19.72% | $681.13 |
![]() | B0FN776TDQ | Qwwia | 2025-09-10 | Yes | $17.99 | 100pcs | $1799.0 | 25.47% | $458.21 |
![]() | B0FM886KSV | Pyfhy | 2025-09-02 | Yes | $16.76 | 100pcs | $1676.0 | 23.73% | $397.72 |
![]() | B0H1C4HF1J | AOZTSUN | 2026-05-16 | Yes | $18.04 | 100pcs | $1804.0 | 20.96% | $378.12 |
![]() | B0GZ2NZK2Z | ZHANDEYUA | 2026-05-13 | Yes | $17.39 | 100pcs | $1739.0 | 20.68% | $359.63 |
![]() | B0FRFZ3H3H | Pyfhy | 2025-10-16 | Yes | $16.99 | 100pcs | $1699.0 | 20.48% | $347.96 |
这个市场可以做,但只适合“会做差异化、能投足预算”的玩家;对大多数小品牌来说,直接照抄基础款已经不行了。 但我不会把它判成低风险市场:当前新品牌进入已经不少,且基础同质化产品在快速被挤压,市场正在走向更激烈的价格与功能竞争。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这不是适合进入的市场:品牌进入已经偏拥挤,最近新增品牌里只有45.45%新产品能达到可盈利状态,而且 2026 年新进品牌开始明显扎堆,竞争正在加剧。 你的预算 50万人民币远高于单个新品早期启动所需的约 1090~2523 美元,但钱多不等于能赢;这个类目真正的问题不是入场费,而是后续很快会被价格和流量挤压,尤其是低价段产品利润已经很薄。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 1 | 0 | 6 | 0 | 0 | 4 |
| 2026 | 0 | 0 | 0 | 2 | 7 | 0 | 0 | 13 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/9 | 0 | 0 | 1 | 0 | 5 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 1 | 2 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 1 | 4 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5 |