
这个市场不适合进入,而且已经是明显的价格战区:新上架产品盈利率为0%,可识别的新产品利润区间是-29.32%到-1.85%,最近几个月的新进入也全部没跑出盈利,说明不是偶发失败,而是持续下滑、越晚进来越难赚。市场里虽然只有4个新品牌,但全部新品牌新品盈利率都是0%,没有任何可复制的成功样本;同时老品牌占据了新产品中的主要位置,且样本里高评价竞争者并没有带来正利润,说明这个类目不是靠“做得更久”就能赚钱,而是整体被低价和同质化压死了。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
这个市场不适合进入:已经进入明显价格战区,且对新品牌和小商家都不友好。 目前可见样本里,新品牌盈利率是0%,市场整体盈利率也是0%,新上架产品盈利率同样是0%;同时,核心竞品的利润率大多为负,说明不是“能不能做”的问题,而是“做出来也很难赚到钱”的问题。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入:已经进入价格战,高度饱和,且新品牌几乎没有成功样本。 当前可见数据里,市场总盈利产品比例是0%,新上架产品盈利比例也是0%;新品牌新上架产品盈利率为0%,而且新产品利润分布里80%落在亏损区间,只有20%是亏损但接近打平,说明现在不是“赚得少”,而是“普遍卖不赢”。
大品牌入场也不乐观,小商家更不建议碰。 已有老品牌 runzoos 的成功款 B0CYWTY6DJ 虽然月销300、月营收175,800 美元、818条评价、4.6分,但仍是-3.48%利润;另一个老品牌 LEIEILUK 的新款 B0GHRDTWRN 月销500、月营收292,500美元、82条评价、4.7分,早期投入约5,265美元,结果仍是-5.6%亏损。真正的小商家正面案例几乎没有:LEIEILUK 这单只有82评,属于少见的“新品牌还能跑量”的样本,但它也没赚钱;Generic 的新款 B0GWPJF7LM 只有2条评价,利润-12.51%,更像失败样本,不是可复制成功案例。市场里还出现了大量同质化产品,像 B08Q39FFQP、B0DQXNQZNX、B0CYWTY6DJ 都是同一类钢琴键贴/音符贴,卖点高度重复,差异化极弱。
这个市场不适合进入,结论很明确:已经进入价格战/低利润失血区,且新品牌几乎没有真正跑通的成功样本。 以当前样本看,新上架产品的盈利表现几乎全军覆没,根本不支持新品牌或小商家贸然进场。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
![]() | B0C1BQ3879 | powerfeng | 2023-04-03 | No | $5.49 | 50pcs | $274.5 | -115.28% | $-316.44 |
![]() | B0GHRDTWRN | LEIEILUK | 2026-01-20 | No | $5.85 | 500pcs | $2925.0 | -5.56% | $-162.62 |
![]() | B0DJ4WKB8F | VZKOO | 2024-11-26 | No | $3.99 | 100pcs | $399.0 | -27.35% | $-109.12 |
![]() | B0CYCB528N | Soarun | 2024-03-18 | No | $3.98 | 50pcs | $199.0 | -31.92% | $-63.52 |
![]() | B0CYWTY6DJ | runzoos | 2024-04-30 | No | $5.86 | 300pcs | $1758.0 | -3.48% | $-61.17 |
![]() | B0FMD1V3PC | TIPTAP | 2025-08-14 | No | $4.51 | 50pcs | $225.5 | -25.42% | $-57.32 |
![]() | B0CWNQKYZZ | giitooa | 2024-02-28 | No | $3.99 | 50pcs | $199.5 | -28.16% | $-56.17 |
![]() | B08Q39FFQP | ZUFECY | 2020-12-09 | No | $4.46 | 50pcs | $223.0 | -20.25% | $-45.15 |
![]() | B0FWXN94QY | JIYIN | 2025-10-18 | No | $5.03 | 50pcs | $251.5 | -16.57% | $-41.67 |
![]() | B0C1BRNY3Y | powerfeng | 2023-04-03 | No | $5.52 | 50pcs | $276.0 | -4.97% | $-13.71 |
![]() | B0D1QB8PL9 | ZUFECY | 2024-04-15 | No | $6.99 | 50pcs | $349.5 | 2.87% | $10.04 |
![]() | B0DQXNQZNX | BROTOU | 2024-12-19 | No | $9.02 | 50pcs | $451.0 | 10.57% | $47.68 |
![]() | B0GWPJF7LM | Generic | 2026-04-10 | No | $6.13 | -pcs | $- | -12.51% | $- |
![]() | B0D8YJ1L93 | Siutaga | 2024-07-06 | No | $5.54 | -pcs | $- | -16.06% | $- |
![]() | B0FWXBTNBZ | JIYIN | 2025-10-18 | No | $3.94 | -pcs | $- | -39.33% | $- |
![]() | B0CYX3HX9J | runzoos | 2024-03-23 | No | $- | -pcs | $- | -% | $- |
![]() | B0DMN6596G | BROTOU | 2024-11-11 | No | $- | -pcs | $- | -% | $- |
![]() | B0FF9J75FV | ZUFECY | 2025-06-24 | No | $- | -pcs | $- | -% | $- |
![]() | B0DPKNW47N | powerfeng | 2024-12-04 | No | $- | -pcs | $- | -% | $- |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0GHRDTWRN | LEIEILUK | 2026-01-20 | No | $5.85 | 500pcs | $2925.0 | -5.56% | $-162.62 |
![]() | B0FMD1V3PC | TIPTAP | 2025-08-14 | No | $4.51 | 50pcs | $225.5 | -25.42% | $-57.32 |
![]() | B0FWXN94QY | JIYIN | 2025-10-18 | No | $5.03 | 50pcs | $251.5 | -16.57% | $-41.67 |
![]() | B0GWPJF7LM | Generic | 2026-04-10 | No | $6.13 | -pcs | $- | -12.51% | $- |
![]() | B0FWXBTNBZ | JIYIN | 2025-10-18 | No | $3.94 | -pcs | $- | -39.33% | $- |
这个市场不适合进入,结论很明确:新品成功率为0%,新品牌新品成功率也是0%,而且全部可识别新品利润都落在亏损区间,已经是典型的价格战市场。 这不是一个适合大品牌或小品牌去试水的赛道;大品牌进来也需要很重的品牌和投放,普通小商家几乎没有合法低成本成功空间。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不适合进入,结论很明确:新品牌几乎没有成功空间,且已经进入高竞争、低利润的价格战区。 最近几个月的新进入基本都是失败:2025/8、2025/10、2026/1、2026/4 只有非盈利新品,没有任何可确认的盈利新品牌新品;新品牌新品盈利率为 0%,非盈利率为 100%。同时,近一年新增新品牌只有少数样本,但全部没跑出来,说明不是“还能试试”的市场,而是已经把新进入者筛掉了。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |