- Benchmark ASINB088B3QYY4
- MarketplaceUS
- Category ID3760901
- Analyzed Products
- Keywordorthotic insoles, arch support insoles, plantar fasciitis insoles
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-27
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经明显处在价格战高压区。 新品可盈利率只有30.61%，新品利润区间甚至低到-0.17%到21.27%，说明大多数产品都被压在低利润带；更关键的是，最近新增新品里有31.58%直接不赚钱，而且2026年5月单月上新11个，全部不赚钱，竞争是在变硬，不是在变松。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不适合现在进入。 从数据看，它已经进入价格战高压区，新品整体盈利率只有30.61%，市场整体盈利产品占比也只有43.04%；同时你要面对的是成熟老牌与大量新入局者的双重挤压，500,000 CNY 预算只能覆盖单个ASIN前期铺货与投放，远不足以支撑长期研发、品牌和合规成本。
Early sourcing + logistics + marketing budget (USD)$11,488.25 - $19,891.56Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?61.22%New listing success rate (old brands):6.67%New listing success rate (new brands):68.42%Which new brands have these successful new listings?Which old brands have these successful new listings?Alternatives- 鞋垫贴/半掌前掌垫：比整双矫形鞋垫更便宜，适合只想缓解局部受压、前脚掌疼或鞋内空间不足的人；更容易直接贴在现有鞋里使用。
- 后跟杯/硅胶护跟垫：对足跟痛、站立久的人是低成本替代，安装简单，通常不需要整双鞋垫的尺寸修剪。
- 足弓贴片/足弓支撑胶垫：介于‘不买整副鞋垫’和‘完全裸脚’之间，价格通常更低，适合试探性缓解足弓不适的人。
- 足跟离地垫/楔形垫：用于减轻跟腱和足底筋膜拉扯，特别适合想要更直接缓解脚跟压力、但不想换整副鞋垫的人。
- 便宜的记忆棉通用鞋垫：如果用户主要诉求是舒适而非强矫正，普通通用鞋垫更便宜、选择更多，也更容易在不同鞋里替换。
- 非处方足底筋膜贴/运动贴布：不改鞋内结构，成本低、上手快，适合短期、临时缓解疼痛的人作为替代方案。
- 抗疲劳地垫/站立垫：如果痛点主要来自久站而非鞋内支撑不足，换成地垫往往比买矫形鞋垫更有效且更省钱。
- 带原生支撑的日常鞋垫式拖鞋/家居鞋：对居家走动场景，直接买带足弓或足跟支撑的拖鞋，可能比给每双鞋都配鞋垫更省事。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已明显偏向价格战且正在升温。 现在的数据显示，新品整体可盈利率只有30.61%，但最近一批新品里大量落在0%~10%利润区间，说明利润被压得很薄；更关键的是，2025到2026年的新品牌/新上新明显增多，市场不是空位而是越来越挤，硬闯只会更难赚钱。
New products with Highest revenueFootMaster
Recent Monthly Revenue (USD):$1,268.00(100pcs/month)B0GGB66DHL (4.2/5 (773 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableRecent Monthly Revenue (USD):$1,264.00(100pcs/month)B0GGBBG94Z (4.2/5 (734 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableRecent Monthly Revenue (USD):$1,264.00(100pcs/month)B0GGB51C82 (4.2/5 (787 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsDr. Scholl's
Recent Monthly Revenue (USD):$72,850.00(5000pcs/month)B01M3VQZQ7 (4.4/5 (25108 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$30,240.00(2000pcs/month)B01MQ27OYT (4.4/5 (5974 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$1,391.00(100pcs/month)B0BVXK7BGD (4.4/5 (1419 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast investment in new productsMost investment in new productsLeast profitable new productsGiwytey
Recent Monthly Revenue (USD):$994.00(50pcs/month)B0FVWTP1T9 (4/5 (475 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$994.00(50pcs/month)B0G11RBW1H (4/5 (475 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableRecent Monthly Revenue (USD):$994.00(50pcs/month)B0G3NZJJTR (4/5 (475 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 贴片式结构，和常规整片鞋垫差异最大
- |
- 黑色低调，适合凉鞋/高跟鞋内侧使用
- |
- 小体积局部支撑，女性通勤场景更容易点开
B0BBPYTC3R (4.1/5 (6867 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 1.4英寸高足弓，和普通缓震鞋垫差异明显
- |
- 主打220+磅重承托，定位更强支撑
- |
- 灰色工装风外观，适合工靴/久站人群
B0C4FLKBX6 (4.3/5 (13332 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，结论很明确：已经接近价格战/过度竞争区，整体对新品牌不友好。 新品里能做到15%以上利润的只有少数，但同时也出现了明显的低利润甚至亏损款，说明不是“轻松赚钱”的市场；更关键的是，真正占据高销量和高利润的，多是老品牌或已经有品牌力的玩家。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B01M3VQZQ7Dr. Scholl's2016-10-31Yes$14.575000pcs$72850.014.37%$10468.55B01MQ27OYTDr. Scholl's2016-10-31Yes$15.122000pcs$30240.022.19%$6710.26B0BZRS9XJDWALK·HERO COMFORT AND SUPPORT2023-03-28Yes$18.781000pcs$18780.028.17%$5290.33
B07B8F4MQ3WALK·HERO COMFORT AND SUPPORT2019-06-17Yes$18.791000pcs$18790.024.83%$4665.56
B000S6JTMQSpenco2011-03-24Yes$19.0600pcs$11400.033.11%$3774.54B000S6JTMGSpenco2013-12-18Yes$20.91300pcs$6273.030.95%$1941.5B000G1KU80Spenco2011-04-16Yes$21.25250pcs$5312.531.22%$1658.57
B0CSFNGKNBORHILYA2024-01-16Yes$18.84300pcs$5652.025.3%$1429.96B0CSFNGLRPORHILYA2024-01-16Yes$18.51300pcs$5553.025.04%$1390.48B0G2QSCL3PORHILYA2025-11-18Yes$18.45250pcs$4612.524.2%$1116.23
B0C4FHXVZ8CRUVHEAL2023-06-02Yes$19.99200pcs$3998.027.65%$1105.45
B0C1BK3XV2WALK·HERO COMFORT AND SUPPORT2023-04-03Yes$17.24250pcs$4310.025.55%$1101.21B0CSFQHBCVORHILYA2024-01-16Yes$18.52250pcs$4630.023.33%$1080.18B0C4FLKBX6CRUVHEAL2023-06-02Yes$19.99200pcs$3998.025.83%$1032.69B0CSFPY71SORHILYA2024-01-16Yes$18.35250pcs$4587.522.29%$1022.56B0CSFQ5H22ORHILYA2024-01-16Yes$18.52200pcs$3704.024.95%$924.15B0CSFQ5H23ORHILYA2024-01-16Yes$18.53200pcs$3706.024.82%$919.83B0CSFP2H68ORHILYA2024-01-16Yes$18.84200pcs$3768.023.18%$873.43
B0F5L9RMD8Stepprs2025-04-18Yes$13.56400pcs$5424.015.72%$852.66
B0DG4NMTBCWALK·HERO COMFORT AND SUPPORT2024-09-05Yes$17.4200pcs$3480.023.69%$824.42Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0G2QSCL3PORHILYA2025-11-18Yes$18.45250pcs$4612.524.2%$1116.23
B0GHZLK3KYCRUVHEAL2026-01-21Yes$19.99100pcs$1999.030.05%$600.7B0FVWTP1T9Giwytey2025-08-01Yes$19.8850pcs$994.025.88%$257.25B0FX9C89J3Giwytey2025-08-01Yes$19.8850pcs$994.025.85%$256.95B0G3NZJJTRGiwytey2025-08-01Yes$19.8850pcs$994.024.56%$244.13B0G11RBW1HGiwytey2025-08-01Yes$19.8850pcs$994.022.12%$219.88B0GGBHJ8YFFootMaster2026-01-12Yes$12.64100pcs$1264.016.34%$206.54B0GG9X26P6FootMaster2026-01-12Yes$12.62100pcs$1262.016.32%$205.96
B0GGBBPYM1FootMaster2026-01-12Yes$12.5100pcs$1250.016.07%$200.88B0GGB51C82FootMaster2026-01-12Yes$12.64100pcs$1264.015.84%$200.22B0GG9XX93PFootMaster2026-01-12Yes$12.62100pcs$1262.015.83%$199.78B0GGB2TDSPFootMaster2026-01-12Yes$12.63100pcs$1263.015.64%$197.54B0GGB3X7P3FootMaster2026-01-12Yes$12.64100pcs$1264.013.43%$169.76B0GGB66DHLFootMaster2026-01-12Yes$12.68100pcs$1268.013.09%$165.99B0GGBBG94ZFootMaster2026-01-12Yes$12.64100pcs$1264.012.97%$163.95#New Product Success Rates
Listing这个市场不适合进入，已经明显进入价格战和高竞争区。新品牌总共只有2个，市场并不是“新品牌大量涌入”的典型过热，但新产品整体成功率只有30.61%，失败率高达68.09%；更关键的是，老品牌的新产品几乎全军覆没，成功率只有7.14%，说明这个类目被既有强势品牌和同质化产品压得很厉害，新人很难靠普通打法跑出来。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
GiwyteyFootMasterOtherNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
ENLOPQGiwyteyOther#Success Rate by Entry Time
Listing这个市场不适合进入，结论很明确：已进入高压价格战状态，且新品牌成功率不够健康。 近端新品牌里，真正赚钱的只有 13 个新产品，对应 30.61% 的新上新成功率；但新品牌整体最近一年新增 19 个新产品里有 6 个亏损，失败占 31.58%，而且 2026 年 5 月单月就出现 11 个新产品上线、全部都不赚钱，说明竞争是在快速变硬，不是在变好。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 8 0 5 0 0 8 2026 0 1 2 9 0 1 0 15 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 7 0 4 0 0 6 2025/9 0 0 1 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 1 2025/11 0 0 0 0 1 0 0 0 2025/12 0 0 0 0 0 0 0 1 2026/1 0 0 1 9 0 1 0 1 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 1 2026/5 0 1 1 0 0 0 0 11 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesDr. Foot's Arch Support Shoe Insoles for Flat Feet, Gel Arch Inserts for Plantar Fasciitis, Adhesive Arch Pad for Relieve Pressure and Feet Pain- 3 Pairs (Black, 3 Count (Pack of 1))
This listing is deemed profitablePrice (USD)$14.85Released TypeOld Release (2018-07-24)Brand is an old entry in this marketSize and Weight14.1 x 12.2 x 2.5 cm, 109.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
黑色款，适合偏好低调、易搭配鞋款的用户, 独立粘贴式足弓垫设计，体积小、可直接贴在鞋内或凉鞋/高跟鞋内Key Buying Motive
0.47英寸更高足弓支撑，强调对高足弓、扁平足和足底筋膜炎的局部减压Target Customers
适合需要在凉鞋、高跟鞋中增加足弓支撑的女性或通勤用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,970.00200 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight22.73% / 24.84%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight19.15% / 21.27%Peak / Non PeakSales & BSR Performance
CRUVHEAL 220+ lbs Plantar Fasciitis High Arch Support Insoles Men Women - Orthotic Shoe Inserts - Boot Work Shoe Insole (Gray, XL)
This listing is deemed profitablePrice (USD)$19.99Released TypeOld Release (2023-06-02)Brand is an old entry in this marketSize and Weight32.2 x 10.6 x 4.2 cm, 290.00gProfitable Factors
Based on old ASINEstablished brand with longevityDistinct functions and featuresDesign & Appearance
灰色主色，偏专业/工作场景风格, 1.4英寸高足弓支撑，厚实的工装靴/宽松鞋垫结构Key Buying Motive
220+磅高承重设计，强调大体重人群的足弓稳定性与不变形支撑Target Customers
适合长时间站立、穿工装靴、且需要高足弓支撑和足跟痛缓解的重体重人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$3,998.00200 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight23.19% / 25.83%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight16.12% / 18.75%Peak / Non PeakSales & BSR Performance
Loading samples... 11%