- Benchmark ASINB0G2YDBX27
- MarketplaceUS
- Category ID3764231
- Analyzed Products
- Keywordsleep headphones, bluetooth sleep mask
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-27
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合进入，结论很明确。 新品牌看起来有一定赚钱样本，但整体已经走到高拥挤、强竞争的位置，最近新增产品里失败明显多于成功，且最新月份几乎全是亏损或未跑通，说明竞争还在继续变硬。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不适合进入。 用户预算 50万人民币虽然能覆盖少数入门款单品，但市场本身已经被老品牌和新品牌双重挤压，利润和成功率都不支持现在入场。
Early sourcing + logistics + marketing budget (USD)$8,458.33 - $40,263.92Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?40.74%New listing success rate (old brands):45.45%New listing success rate (new brands):37.50%Which new brands have these successful new listings?Which old brands have these successful new listings?Potential certificate expensesUL CertificationFCC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 普通独立睡眠眼罩 + 分体式蓝牙耳机：通常比一体式睡眠面罩更便宜，也更容易替换坏件；用户只需按需选购低价眼罩或平头耳机即可。
- 柔软头带式睡眠耳机/运动头带耳机：不需要遮光也能听助眠音频，佩戴方式更接近发带，很多用户更容易接受，价格通常也低于蓝牙睡眠面罩。
- 一次性耳塞 + 低价遮光眼罩：这是更低成本的“静音+遮光”组合，适合只想解决入睡环境干扰的人，比带电子功能的产品更简单。
- 白噪音/助眠音箱：如果用户主要是想屏蔽环境噪声或建立睡前仪式，入门款白噪音设备往往比睡眠耳机更便捷，不需要穿戴、充电或考虑侧睡压耳问题。
- 骨传导耳机 + 普通眼罩：对于不想耳道入塞或担心侧睡压迫的人，骨传导耳机搭配普通眼罩是较灵活的替代方案，虽不一定更安静，但使用门槛低。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，结论很明确：虽然新产品能赚钱，但整体已经接近价格战区，且进入门槛高。 新品牌进入只有5个、老品牌有9个、近期开品27个；新开品盈利率40.74%，不算差，但你要看到真正能跑出来的案例都靠较高投入和明确差异化，不是低成本就能复制。
Least investment in new productsMost investment in new productsNew products with Highest revenuePerytong
Recent Monthly Revenue (USD):$4,010.00(200pcs/month)B0FW3RF7SZ (4.2/5 (315 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$3,948.00(200pcs/month)B0FW48BDDD (4.2/5 (315 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$3,756.00(200pcs/month)B0FW44HLDR (4.3/5 (311 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsLC-dolida
Recent Monthly Revenue (USD):$196,500.00(6000pcs/month)B07T6FNLQV (4.3/5 (27520 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$11,528.00(400pcs/month)B09WCYVP38 (4.3/5 (27519 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$6,992.00(200pcs/month)B09PVF11QV (4.3/5 (27511 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new productsGeneric
Recent Monthly Revenue (USD):-(-)B0H4F95BYS (4.2/5 (5 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 黑色机身配蓝色光边，视觉最醒目，点击率高
- |
- 加宽加大睡眠面罩造型，和普通蓝牙眼罩区分明显
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- 主打100%遮光+3D眼窝+超薄音频模块，功能组合更少见
- |
- 更适合侧睡、旅行和长时间佩戴人群
B0G2YDBX27 (3.9/5 (32 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 冷/热凝胶+加重+蓝牙耳机组合更少见，差异化强
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- 外观为加厚加重眼罩形态，和普通轻薄款明显不同
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- 兼顾眼部热敷放松与睡眠听音，卖点更完整
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- 适合眼疲劳、助眠放松和旅行场景，容易吸引关注
B0H2KW7WRH (4.3/5 (172 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，已经接近/进入过度拥挤的价格战区。 新品里只有38.46%是盈利的，但真正的问题不是“能不能赚钱”，而是“赚钱者大多靠老品牌势能或明显差异化，普通新品牌很难复制”；同时 57.69% 的新品是非盈利，说明新入场失败率很高。
Profitability difficultyPotential high net profit marginAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B07T6FNLQVLC-dolida2019-06-18Yes$32.756000pcs$196500.040.06%$78717.9
B07DG279MBTOPOINT2018-06-01Yes$28.01800pcs$22408.036.68%$8219.26B09WCYVP38LC-dolida2022-03-24Yes$28.82400pcs$11528.038.25%$4409.46
B0CKDZM4HHTOPOINT2023-10-04Yes$29.98300pcs$8994.036.61%$3292.71
B0CL6G34S8TOPOINT2023-10-17Yes$29.89300pcs$8967.036.65%$3286.41
B0D1Y1DTWVTOPOINT2024-04-17Yes$28.88300pcs$8664.036.76%$3184.89
B0CL98YH7HSYPVRY2023-12-03Yes$23.56400pcs$9424.032.85%$3095.79
B0BXCNQPPYTOPOINT2023-05-26Yes$27.9300pcs$8370.036.64%$3066.77
B0BXCK5C53TOPOINT2023-05-26Yes$27.71300pcs$8313.036.07%$2998.5B09PVF11QVLC-dolida2022-01-06Yes$34.96200pcs$6992.040.96%$2863.93
B09QLX84W5LC-dolida2022-01-10Yes$29.3200pcs$5860.038.61%$2262.55
B09QLX1JLTLC-dolida2022-01-10Yes$29.28200pcs$5856.038.58%$2259.25
B08YYMD4J9LC-dolida2021-03-15Yes$29.24200pcs$5848.038.47%$2249.73
B0D1Y2TN51LC-dolida2024-04-17Yes$29.19200pcs$5838.038.48%$2246.47
B09QLXN2NLLC-dolida2022-01-06Yes$29.22200pcs$5844.037.95%$2217.8
B0B1Q257DWLC-dolida2022-10-27Yes$28.86200pcs$5772.038.27%$2208.95
B09TDTX1NBLC-dolida2022-01-10Yes$28.81200pcs$5762.038.19%$2200.51
B0BM3754ZJLC-dolida2022-11-11Yes$28.68200pcs$5736.038.1%$2185.42
B0CHJ5RP6TLC-dolida2023-09-07Yes$28.2200pcs$5640.037.92%$2138.69
B0BFW6XKBSLC-dolida2026-04-14Yes$27.71200pcs$5542.037.74%$2091.56Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0BFW6XKBSLC-dolida2026-04-14Yes$27.71200pcs$5542.037.74%$2091.56
B0FLK97JP4MUSICOZY2025-08-07Yes$41.59100pcs$4159.039.07%$1624.93
B0GK5X43NJZHENYEMEI2026-01-28Yes$36.03100pcs$3603.038.65%$1392.56
B0GMZBXQ3JZHENYEMEI2026-02-12Yes$36.62100pcs$3662.037.84%$1385.71B0FW3RF7SZPerytong2025-10-14Yes$20.05200pcs$4010.029.56%$1185.36B0FW48BDDDPerytong2025-10-14Yes$19.74200pcs$3948.028.28%$1116.5B0FW44HLDRPerytong2025-10-14Yes$18.78200pcs$3756.027.92%$1048.68
B0GXVXMWMMMUSICOZY2026-04-20Yes$41.850pcs$2090.039.35%$822.42B0G2YDBX27Dehailey2026-03-28Yes$37.8550pcs$1892.536.35%$687.93
B0FW4TNSXVVoerou2025-10-14Yes$21.9650pcs$1098.030.77%$337.86
B0G2BNS73LVoerou2025-11-14Yes$20.0250pcs$1001.028.35%$283.79#New Product Success Rates
Listing这个市场不值得现在进入：新品牌已经有5个、老品牌有9个，近端新发布成功率只有40.74%，但失败新发布占57.69%，而且最新月份几乎全是失败品，6月新发的5个样本全部不盈利，明显是在走向更激烈的价格竞争。 对大品牌来说也不是好赛道：老品牌新发成功率只有45.45%，说明连成熟玩家也在承压；对小商家更不友好，因为真正的可复制成功非常少，且大多数能卖起来的产品都在同一套“老款改良”模型里卷。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
PerytongZHENYEMEIMUSICOZYVoerouOtherNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
TOPOINTMUSICOZYVoerouBeMyLadyOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经进入高风险拥挤区，甚至接近价格战。 近一年新品牌里，真正跑出来的只有6个，失败/未达标的有10个，成功率只有37.5%；而最近几个月新增产品里，非盈利数量明显多于盈利，6月新增5个新产品全部都没跑通，说明竞争正在变硬，不是在变好。
证据很直接：新品牌并不是靠“普通新品”轻松成功，而是靠少数能打的品牌和较重投入。 新品牌里表现最好的只有 Perytong（3个盈利新品），MUSICOZY（2个），Dehailey（1个）；失败端则是 MUSICOZY 5个、BeMyLady 3个、Generic 1个。市场里最能赚钱的仍然是老牌 LC-dolida，老品牌新产品盈利率45.45%，而新品牌只有37.5%，这说明老品牌优势更强；同时，真正高利润的样本像 Perytong 的 B0FW3RF7SZ、B0FW44HLDR、B0FW48BDDD，利润率在27.92%~29.56%，但对应销量也只是月销200件左右，且总预算要求至少约8458美元，说明不是低成本小打小闹就能复制。反过来看，Generic 的 B0H4F95BYS 虽然新品毛利表面还有25.93%，但实际是未跑通的失败款；MUSICOZY 的 B0H2KW7WRH 虽有100件/月规模，却仍然是非盈利，说明这个市场很容易被功能堆料和营销拉高成本后打穿利润。
结论：大品牌也不是好进，小商家更不该进。 这个类目需要至少约8458美元的单品启动预算，现实里还可能要额外投入品牌、研发和认证；而且近期开品越来越多落在非盈利区，成功样本里还混有明显需要强营销、强品牌支撑的竞争者。若硬要做，只能参考 Perytong 的 B0FW3RF7SZ / B0FW44HLDR / B0FW48BDDD 和老牌 LC-dolida 的 B09WCYVP38、B07T6FNLQV、B0BFW6XKBS，但我的判断很明确：现在不建议进入。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 4 2 0 7 2026 0 0 0 0 0 5 0 9 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 1 0 1 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 0 0 3 1 0 2 2025/11 0 0 0 0 1 0 0 1 2025/12 0 0 0 0 0 0 0 2 2026/1 0 0 0 0 0 1 0 1 2026/2 0 0 0 0 0 1 0 0 2026/3 0 0 0 0 0 1 0 1 2026/4 0 0 0 0 0 2 0 0 2026/5 0 0 0 0 0 0 0 2 2026/6 0 0 0 0 0 0 0 5 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesLC-dolidaB09WCYVP38 (4.3/5 (27519 Reviews))Sleep Mask with Bluetooth Headphones,LC-dolida Sleep Headphones Bluetooth Sleep Mask 3D Sleeping Headphones for Side Sleepers Best Gift and Travel Essential (Blue)
This listing is deemed profitablePrice (USD)$28.82Released TypeOld Release (2022-03-24)Brand is an old entry in this marketSize and Weight22.7 x 11.6 x 3.6 cm, 159.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
蓝色版本更偏向睡眠场景的低刺激视觉风格, 3D凹槽护眼结构，兼顾侧睡场景并减少眼球压迫Key Buying Motive
蓝牙耳机与睡眠眼罩一体化，主打遮光+听音+护眼三合一Target Customers
经常出差、午睡、侧睡且需要白噪音/音乐辅助入睡的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$11,528.00400 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight36.78% / 38.25%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight34.09% / 35.56%Peak / Non PeakSales & BSR Performance
LC-dolidaB0BFW6XKBS (4.3/5 (27498 Reviews))LC-dolida Sleep Headphones, Sleep Mask Bluetooth Wireless Music Eye Mask, Sleeping Headphones for Side Sleepers Sleep Mask with Bluetooth Headphones Ultra-Thin Stereo Speakers Perfect for Sleeping
This listing is deemed profitablePrice (USD)$27.71Released TypeNew Upgraded Version on Old ASIN (2026-04-14)Brand is an old entry in this marketSize and Weight22.6 x 11.5 x 3.4 cm, 150.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
深蓝配色带来更强的夜间安静感，区别于竞品常见的黑色、粉色或灰色。, 一体式睡眠眼罩 + 内置蓝牙耳机的头带式结构，耳机与眼罩融合度高，面向侧睡场景。Key Buying Motive
3合1形态：睡眠耳机、蓝牙眼罩、遮光眼罩合一，主打侧睡佩戴与黑暗环境下听音。Target Customers
更偏向侧睡用户、飞行途中助眠人群、需要遮光同时听白噪音/音乐的轻度失眠用户。Early Investment
Investment
Monthly Revenue (Recent) (USD)$5,542.00200 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight36.25% / 37.74%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight33.61% / 35.10%Peak / Non PeakSales & BSR Performance
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