
这个市场不值得进入。 现在不是健康增长,而是明显的价格战区:新品牌只有14个,但已经有36个新上架、近四分之三的新产品没赚到钱,新品牌真实成功率只有25.93%,而且最近几个月失败样本明显更多,市场是在变差,不是在变好。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
这不是适合进入的市场。 用户预算 50万 CNY 看起来能覆盖少数单品的前期启动,但市场已经明显进入低价竞争区:新品里只有 2.78% 落在亏损区,10%~20% 仅 22.22%,而 20%~30% 占比最高但这类利润对新进入者并不安全;同时 2026 年新品牌/新产品继续集中涌入,3 月到 6 月新增新品明显增多,且非盈利新品在多数月份都高于盈利新品,说明竞争在加剧而不是变好。
Some categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,已经明显偏向价格战和低质量竞争。 头部能做出利润,但新品牌成功率太弱,而且已经出现需要靠黑帽/伪装流量才能跑量的信号;小商家照这个打法进场,风险极高。
结论很直接:这个市场不适合进入。 新品牌进入已经很拥挤,利润大多集中在20%~30%,但新品牌的真实成功率只有25%,而且低价位产品已经出现明显亏损和价格战迹象;想靠小预算硬切入,风险非常高。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0CLVYKYHZ | QUEEN OF THE THRONES | 2023-10-26 | Yes | $31.47 | 1000pcs | $31470.0 | 37.33% | $11747.76 |
![]() | B0BV38HJRN | DEROWN | 2023-02-07 | Yes | $29.98 | 1000pcs | $29980.0 | 32.49% | $9740.51 |
![]() | B0GSGBDFFL | TAVIO | 2026-03-13 | Yes | $42.99 | 600pcs | $25794.0 | 25.73% | $6636.8 |
![]() | B0DJQ7HF3C | YHOVID | 2024-11-04 | Yes | $39.65 | 600pcs | $23790.0 | 27.81% | $6616.0 |
![]() | B0FWBJK5JP | Halpilt | 2025-10-15 | Yes | $43.76 | 500pcs | $21880.0 | 30.08% | $6581.51 |
![]() | B0FQPDB573 | Plutarn | 2025-09-11 | Yes | $42.97 | 500pcs | $21485.0 | 26.05% | $5596.85 |
![]() | B0CSVJXPW3 | Texpot | 2024-01-20 | Yes | $30.18 | 700pcs | $21126.0 | 23.8% | $5027.99 |
![]() | B0DQKC9M3Y | Lnkful | 2025-01-24 | Yes | $29.55 | 700pcs | $20685.0 | 23.09% | $4776.17 |
![]() | B0DMBMNRPQ | OASIZZ | 2025-02-05 | Yes | $44.71 | 500pcs | $22355.0 | 21.13% | $4723.62 |
![]() | B0CVDPFRRH | HUFL | 2024-02-10 | Yes | $35.98 | 350pcs | $12593.0 | 34.12% | $4296.74 |
![]() | B0CVF58YHD | HUFL | 2024-02-10 | Yes | $35.98 | 300pcs | $10794.0 | 35.54% | $3836.19 |
![]() | B0GXZ6L9YR | BIWQTY | 2026-04-21 | Yes | $39.99 | 400pcs | $15996.0 | 21.8% | $3487.13 |
![]() | B0DMBNVJ34 | OASIZZ | 2025-02-07 | Yes | $42.71 | 300pcs | $12813.0 | 24.77% | $3173.79 |
![]() | B0FK2XP86Y | Saicefe | 2025-07-25 | Yes | $31.38 | 300pcs | $9414.0 | 25.3% | $2381.75 |
![]() | B0FF1VC8SV | GYBOHO | 2025-06-21 | Yes | $35.99 | 200pcs | $7198.0 | 24.65% | $1774.31 |
![]() | B0CLY21SPP | YHOVID | 2023-10-27 | Yes | $17.87 | 400pcs | $7148.0 | 23.33% | $1667.63 |
![]() | B0D4M8Y8LL | YHOVID | 2024-05-20 | Yes | $23.78 | 300pcs | $7134.0 | 22.2% | $1583.75 |
![]() | B0H1B22STS | Klyr | 2026-05-11 | Yes | $39.99 | 100pcs | $3999.0 | 31.52% | $1260.49 |
![]() | B0DLFV9KMP | Viowey | 2024-10-30 | Yes | $29.99 | 100pcs | $2999.0 | 25.53% | $765.65 |
![]() | B0D1GHHS8G | MQFORU | 2024-04-11 | Yes | $27.33 | 100pcs | $2733.0 | 25.43% | $695.01 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0GSGBDFFL | TAVIO | 2026-03-13 | Yes | $42.99 | 600pcs | $25794.0 | 25.73% | $6636.8 |
![]() | B0FWBJK5JP | Halpilt | 2025-10-15 | Yes | $43.76 | 500pcs | $21880.0 | 30.08% | $6581.51 |
![]() | B0FQPDB573 | Plutarn | 2025-09-11 | Yes | $42.97 | 500pcs | $21485.0 | 26.05% | $5596.85 |
![]() | B0GXZ6L9YR | BIWQTY | 2026-04-21 | Yes | $39.99 | 400pcs | $15996.0 | 21.8% | $3487.13 |
![]() | B0H1B22STS | Klyr | 2026-05-11 | Yes | $39.99 | 100pcs | $3999.0 | 31.52% | $1260.49 |
![]() | B0GSKSWR82 | HOMPPICK | 2026-03-14 | Yes | $27.5 | 100pcs | $2750.0 | 17.22% | $473.55 |
![]() | B0FV3MJC99 | DaliLeo | 2025-10-07 | Yes | $30.6 | 50pcs | $1530.0 | 23.04% | $352.52 |
![]() | B0FT4NGXGZ | Vanera | 2025-09-29 | Yes | $22.95 | 75pcs | $1721.25 | 16.38% | $281.95 |
![]() | B0FSRLS53V | Pedobi | 2025-09-26 | Yes | $18.43 | 50pcs | $921.5 | 29.4% | $270.93 |
结论很直接:这个市场不适合进入,已经接近或处在价格战高风险区。 新品总体成功率只有25.00%,但真正赚钱的新产品大多来自少数强势品牌,普通新品牌想靠正常打法切入,失败面明显大于成功面。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,已经进入高风险价格战区。近一年新品牌里,真正成功的只有25.00%,而且新上架产品整体只有33.33%盈利,说明赚钱并不稳定;更关键的是,2025到2026的新品牌持续出现,但失败样本明显更多,竞争正在加剧,不是变容易了。
从时间上看,2025年新品牌产品有7个成功、20个失败;2026年至今只有3个成功、13个失败,成功率并没有改善。月度上,2025年9月和2026年3到6月失败密集出现,像 ZONZEE 的 B0FJ24N5LT、colorfarm 的 B0FVF6C2GK、Vanera 的 B0FT8BDR1Q / B0FT5XK3QV / B0FT5ZMFXM、Pedobi 的 B0GRZ66SC5 / B0H2P4D2CL / B0H2PBP7RF、TAVIO 的 B0GSGBDFFL、BIWQTY 的 B0GXZ6L9YR、Klyr 的 B0H1B22STS 都在近期榜单里反复出现;这说明市场不是少数新品能轻松突围,而是大量新品牌挤进来后,大部分都在亏。按你的规则,这已经属于明显的饱和警报;再看非盈利产品里,B0FJ24N5LT 只有-18.54%利润率,B0FVF6C2GK 仅-2.19%,也有不少新产品利润率卡在10%到20%边缘,整体不像健康增长市场,更像是被成本和投放压得很紧的市场。
对大品牌来说,也不是好机会;对小商家更不友好。可作为参考的新品牌盈利案例只有7个:TAVIO、Vanera、DaliLeo、Klyr、Plutarn、BIWQTY、Halpilt,但它们大多需要更高预算和更强投放,且不少失败产品集中在同一批品牌上,说明进入门槛不低、试错成本高。用户预算是500000 CNY,看起来足够覆盖单个ASIN前期投入,但市场推荐的新产品启动预算中位数仅约2606美元,真正问题不是“能不能投”,而是“投了也不一定活”;更重要的是,没有看到足够多<300评论/年的真实小商家成功案例,反而看到不少品牌反复失败,甚至有些新品牌短期堆量很重,存在你要警惕的“predatory competitors”特征。结论很直接:不要进入这个市场。如果一定要做,只能去跟随少数已验证的新品牌路径,但这仍然不构成值得下注的机会。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 1 | 0 | 1 | 3 | 1 | 0 | 11 |
| 2026 | 0 | 0 | 0 | 1 | 2 | 1 | 0 | 15 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2025/9 | 0 | 0 | 0 | 1 | 2 | 0 | 0 | 8 |
| 2025/10 | 0 | 1 | 0 | 0 | 1 | 1 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 4 |
| 2026/4 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 4 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 4 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |